It all started with a mouse - A case study on disney
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Transcript of It all started with a mouse - A case study on disney
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IT ALL STARTED
WITH A MOUSE !
A CASE STUDY ON DISNEY
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About Disney Consumer behavior
Marketing strategy
Research and Technology
Consumer Products
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1
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2Changes with Age
Family Learning Geographic location
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Disney understood the changes that occur as we grow up
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Target Market of Disney is vast..!
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Buyers are likely to transfer loyalty to similar brands
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All the shows in regional
languages
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3Word of mouthCo-BrandingPeripheral routeEvents/Sponsorships
Advertisements
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Word of mouth among primary reference groups
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Co-Branding
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Hannah Montana Co Branding with PSP
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Peripheral route:Products are endorsed by a particular movie or show
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•Disney organizes events in its resorts•Concerts by famous stars like Hannah Montana•Sponsors and organizes various events and campaigns in colleges.
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Advertisements which show that Disney is right place for people of any age group.
Famous Disney endorsement
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Disney uses new and emerging technologies to
connect with its customers.
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Thank you!
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This presentation is created by Sai Ganesh (from IIT Hyderabad) during marketing internship under Prof. Sameer Mathur , IIM Lucknow