START YOUR OWN BUSINESS

15 NOVEMBER 2013

IS YOUR IDEA VIABLE?HOW TO FIND THE RIGHT PRODUCT FOR THE RIGHT MARKET

3 CLUES

RESOLVE A PROBLEM OR FILL A GAP

USE YOUR SKILLS & EXPERIENCE

BE PASSIONATE

“I don’t work, I just play all day long”

http://vimeo.com/6368439

MARKET RESEARCH

ANALYSE YOUR MARKET

IDENTIFY & UNDERSTAND POTENTIAL CUSTOMERS

ANALYSE YOUR COMPETITION

METHODS & TOOLS

STATISTICS & TRADE REPORTS

OBSERVATION & SURVEYS

SWOT ANALYSIS

GOOGLE KEYWORD PLANNER

STRENGTHS WEAKNESSES

OPPORTUNITIES THREATS

What are your strengths? What do you do better than others? What unique resources and capabilities do you have? What do others perceive as your strengths?

What are your weaknesses? What do your competitors do better than you? What can you improve? What do others perceive as your weaknesses?

What opportunities are available to you? What trends or conditions may have a positive impact on your business?

What trends or conditions may have a negative impact on your business? What are your competitors doing that may impact you? Do you have solid financial support?

HELPFUL HARMFUL

EXTERNAL (ATTRIBUTES OF THE

ENVIRONMENT)

products, pricing, costs, profitability, performance, quality, people, skills, adaptability, brands, services, reputation, processes, infrastructure…

INTERNAL (ATTRIBUTES OF THE

ORGANISATION)

markets, sectors, audience, fashion, seasonality, trends, competition, economics, politics, society, culture, technology, environment, media, law…

SWOT ANALYSIS

Search for new keywords and ad group ideas

Get search volume for a list of keywords

Get traffic estimates for a list of keywords

GOOGLE KEYWORD PLANNER

MARKET TESTING!

BUILD A PRODUCT PROTOTYPE

START TRADING ON A SMALL SCALE

USE FREE COMMUNICATION TOOLS

WRAP UP

BE PASSIONATE BUT BE RATIONAL

TRACK, MEASURE & KEEP RECORDS OF EVERYTHING

!

GOOD LUCK!

NATHALIE ALPI

WWW.COOKIESHQ.CO.UK

NATHALIE@COOKIESHQ.CO.UK

@NATALPI