THE FRESH INTELLIGENCE ROUNDTABLE SERIES

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Google Analytics Tracking CodeGoogle Analytics (ga.js)

THE FRESH INTELLIGENCE ROUNDTABLE SERIES

Google Analytics Tracking CodeUniversal Analytics

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Upgrading to Universal Analytics

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Upgrading to Universal Analytics

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Benefits of Universal Analytics

New Google standard for accurate tracking More reporting features More in-depth data on visitors to your site Ability to setup custom dimensions and metrics All new Google Analytics profiles are automatically setup

on Universal Analytics

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One Code To Rule Them All?

Google Tag Manager https://www.google.com/tagmanager/

1x implementation on site

Add tracking pixels & verification codes through browser

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Audience Overview: What’s Happening On My Site?

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Audience Overview: What’s Happening On My Site?

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Audience Overview: What’s Happening On My Site?• Derive Meaning▫ Select comparative date range

▫ Have visits increased? Decreased? Remained flat?

▫ Major shifts in bounce rate or new visitors?

• Take Action▫ Are you aware of any recent changes in:

Marketing activities PR coverage Offline events

▫ Move onto Traffic Sources to determine cause of increase or decrease in visits

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Audience Overview: What’s Happening On My Site?

Black Friday Sale

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Audience Overview: What’s Happening On My Site?

Onsite Poll

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New Report: Acquisition > Channels

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All Traffic: How Did Visitors Find Your Site Traffic Source Types

Direct to Site Organic Search Paid Search Referral Social Email

Referral sources include social media, press releases & blogs

Create Custom Types Display Blog

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All Traffic: How Did Visitors Find Your Site?

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Behavior: What Content Are People Interested In?

Behavior > Site Content > All Pages

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Behavior: What Content Are People Interested In? Look for Opportunities

What pages of your site are visitors drawn to? What pages do people visit, then immediately leave your site?

Take Action Popular Content

Create more content of a similar nature Send relevant paid search traffic here

High Bounce Rate Revise the text on the page Misleading keywords? Try a new layout

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Goal Conversions

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Goal Conversions

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Goal Conversions: Ecommerce

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Event Tracking – Capture On Page Engagement

Special EventSign-Up

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Event Tracking – Capture On Page Engagement

Hero Image &

Featured Box Traffic

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Event Tracking – Capture On Page Engagement

Ad Banner Click-Thru

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Event Tracking – Capture On Page Engagement

THE FRESH INTELLIGENCE ROUNDTABLE SERIES

Event Tracking – Capture On Page Engagement

THE FRESH INTELLIGENCE ROUNDTABLE SERIES

Event Tracking – Capture On Page Engagement

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Calculate Advertiser Click-Thru-Rates

Clicks/Sessions = Average Click-thru-Rate (CTR)

Example: 750 events (banner clicks)/ 150,000 sessions 0.50% CTR

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Event Tracking – Capture On Page Engagement

Embedded Video

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Event Tracking – Capture On Page Engagement

THE FRESH INTELLIGENCE ROUNDTABLE SERIES

Event Tracking – Capture On Page Engagement

THE FRESH INTELLIGENCE ROUNDTABLE SERIES

Event Tracking – Capture On Page Engagement

THE FRESH INTELLIGENCE ROUNDTABLE SERIES

Event Tracking – Capture On Page Engagement

THE FRESH INTELLIGENCE ROUNDTABLE SERIES

Event Tracking – Capture On Page Engagement

Product Purchase Details

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Event Tracking – Capture On Page Engagement

THE FRESH INTELLIGENCE ROUNDTABLE SERIES

Event Tracking – Capture On Page Engagement

THE FRESH INTELLIGENCE ROUNDTABLE SERIES

Event Tracking – Capture On Page Engagement

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Google Analytics Reports: Email Please!

Enter Your Email Address

How often & for how long do you want to receive the reports?

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Google Analytics Reports: Email Please!

Select Report Format

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Thank You!

Presentation Available:http://www.slideshare.net/KateHamiltonMiller