IPL: BIRTH OF CRICKETAINMENT

- sports marketing by Board of Control for Cricket in India

Accident that lead to Birth of IPL

GOVERNING COUNCIL

Chairman - Mr Rajeev ShuklaOTHER MEMBERS•Mr. Arun Jaitley•Mr. M.P.Pandev•Dr. Ganga Raju•Mr. Sanjay Patel•Mr. Amitab Chaudhry•Mr. Ravi Shastri•Mr. Aniruth Chaudhry

ORGANIZATION & WORKING

• It works on the franchise-system based on the American style of hiring players and transfers.

• The franchises will own the team for a period of ten years. The franchisee, can, at a later stage list the team on the stock exchange and trade.

• Indian Premier League also introduced the concept of Icon player.

Facts on IPL

• In 2010, IPL became the first sporting event ever to be broadcast live on YouTube.

• Its brand value is estimated to be around $3.67 billion in fourth season.

• IPL is the second highest-paid league, based on first-team salaries on a pro rata basis, second only to the NBA.

• It is estimated that the average salary of an IPL player over a year would be $3.84 million

ECONOMICS OF IPL EXPENSE

1. Franchisee fee - franchise fee paid to IPL.2. Player acquisition cost - player costs was

determined in the auction.3. Stadium Hire Charges4. Star ambassadors

ECONOMICS OF IPLREVENUE

1. Broadcast rights - WSG and Sony for $1.026 billion for 10 years

2. Sponsorship - title sponsorship fee of over $50 mn paid by DLF

3. Ticket sales 4. In-stadia advertising

What's in it for everybody?

For BCCI: - the most lucrative formats of cricket.

What's in it for everybody?

• For Government of India: - an additional source of revenue

What's in it for everybody?

• For IPL franchise owners: - a big return on investment.

What's in it for everybody?

For broadcasters: - cricket increases the TRPs (Television Rating Point).

What's in it for everybody?

For Co-sponsors: - a platform which can strengthen their Brand Image.

What's in it for everybody?

For cricketers: - an opportunity to display their skills for youngsters.

What's in it for everybody?For people beyond cricket: - first time singing and dancing in cricket.

Future of IPL

• T20 is going to be the missionary of the cricketing world.

• The average value of players is set to increase every year in the IPL auction.

• IPL 5 (2012) will be played between April 4th to May 27th 2012.

Teams for IPL 5 (2012)

1. Chennai Super Kings (Current Champions)2. Royal Challengers Bangalore 3. Mumbai Indians4. Kolkata Knight Riders5. Deccan Chargers6. Kings XI Punjab7. Delhi Daredevils8. Rajasthan Royals9. Pune Warriors India

CONCLUSION

• When it comes to sports, Cricket in India is often referred to as ‘fever’.

• Thus Cricket is almost a religion in India.• Though Hockey is the national game of India,

it lost its pre-eminence due to the emergence of Cricket and of course, the team’s consistent underperformance in the game.

• So it must be made “National Game of India”.