IPL Project

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Indian Premier League

Introduction

The Indian Premier League, created by the Board of Control for Cricket in India

(BCCI) and sanctioned by the International Cricket Council (ICC), is a Twenty20

cricket competition. It is the brainchild of BCCI vice-president Lalit Modi and is

modeled along the lines of club football in Europe, which is unlike anything cricket

has known in the past. The best players from around the world will not play according

to their nationality but as per the market forces.

Big money involved The sheer big money of the IPL is unprecedented at this level of cricket. The BCCI

has already made close to US$ 1.75 billion solely from the sale of TV rights ($908

million), promotion ($108 million) and franchises (approximately $700 million).

Players are expected to earn close to US$1 million for a three-year contract. It's an

entire cricket economy out there.

Top cricketers involved There are 77 names in the competition. MS Dhoni, Ricky Ponting, Adam Gilchrist,

Shoaib Akhtar, Jayawardene, Jayasuriya, Yuvraj and Hayden are some of the big

names.

The process The tournament is scheduled to begin on April 18, 2008 and will last for 44 days,

involving 59 matches. The prize money for the league will be around Rs 13 crore (US

$3million).

Each team will have a pool of 16 players, of whom eight can be international and four

from the Under-22 level or from the catchment area where the team is based.

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Fixtures Each team will play the other 7 teams home and away, the top four teams at the end

of the group stages will go through to the semi finals.

Format

8 teams, 16 players in a squad

Television Rights

On January 14, 2008, it was announced that a consortium consisting of

India's Sony Television network and Singapore-based World Sports Group

secured the rights of the Indian Premier League. The record deal is for ten

years at a cost of US$1.026 billion. As part of the deal, the consortium will

pay the BCCI US$918 million for the telecast rights and US$108 million for

the promotion of the tournament.

The BCCI announced that the bulk of the profit from this deal would initially go

to the IPL franchises themselves, gradually reducing this amount over the

duration of the contract.

Network Ten has purchased the rights to show every game live in Australia on free-

to-air television for the next five years at a cost of AU$10 - $15 million.

Title Sponsorship Rights Indian real estate developer DLF Universal secured exclusive rights to the Indian

Premier League title sponsorship worth INR 200 crore (over US$50 million) for five

years. .




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PROFILE Name: Indian Premier League (This is the one kind‘s of ‘PUBLIC LIMITED

COMPANY')

Channel Views: 50,009,457

Total Upload Views: 23,847,283

Joined: August 09, 2006

Subscribers: 89,167

Website: http://www.iplt20.com

The Indian Premier League's Official YouTube Channel. Subscribe to us for all the

video highlights.

*ALL IPL 2010 MATCHES WILL BE WEBCAST ON YOUTUBE.COM/IPL

WITH A FIVE MINUTE DELAY IN INDIA


http://www.iplt20.com



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SPORT MARKETING & MANAGEMENT INDUSTRY IN INDIA

The origins of sports marketing

The origination of the marketing discipline known as sports marketing,

coincided with the advent of the first MLB game ever televised on August 26,

1939 and as a result made Babe Ruth the first six-figure athlete in the history of

professional sports.

Sports marketing's expansion began in the "open era" of the professional sports

of tennis and golf. From the seventies to early eighties, the corporate

sponsorship of Lamar Hunt's WCT Tennis Events and PGA Tour golf

tournaments, first launched this modern-day marketing discipline. Sports

marketing morphs advertising, sponsorship, promotion, sales promotion, and

public relations into one of marketing's most effective tools to reach and touch

consumers.

The first full-service sports marketing and sponsorship agencies were founded

in the early to mid-1970s with Millsport LLC (now part of The Marketing Arm),

Mark McCormack's International Management Group (IMG), and Donald Dell's

ProServ, which had expanded beyond athlete management into event

production, television production, and sponsorship negotiations. Professional

tennis and golf provided the impetus for the expansion of the sports marketing

discipline. Virtually every pioneer of the sports marketing profession, got their

start in professional tennis or golf since, at the time, major league sports like the

NFL, [[Major ts had yet to accelerate.




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The man most credited with launching the sports marketing industry was IMG's

Mark McCormack. However, other sports marketing pioneers like IOS pvt ltd,

founded by Neerav Tomar,CEO cut their teeth in professional wrestling and

boxing in India, by managing talents right from the nascent stage of their career.

Former IMG CEO, Bob Kain, got his start working the Colgate-Palmolive Tennis

Grand Prix. Donald Dell and Frank Craighill, founded ProServ where Jerry

Solomon (Nancy Kerrigan's husband), Ray Betton, Lee Fentress, Steve Disson,

and David Falk would become partners and agents. Nye Lavalle, founder of

Sports Marketing Group, presided over Pro Tennis International from 1977 to

1984 before joining World Sports Group with former WCT colleagues and later

creating SMG in 1986.

However, 1984 became a watershed year for sports marketing. The commercial

success and corporate acceptance of sports marketing as a key component of the

marketing mix came with the Americanization and commercialization of the

modern Olympiad in the Summer Games of 1984 in Los Angeles. Corporate

sponsors such as McDonalds and Coca-Cola used the Games as a platform to

market their brands. Coca-Cola, for example, spent nearly $30 million in support

of its official sponsorship of the Games. As CEO and chief organizer of the 1984

Olympics, Peter Ueberroth, a former senior executive with Trans International

Airline and Transportation Consultants International, is credited with

demonstrating the power of sports marketing.

After the Olympics, Ueberroth served as commissioner of Major League Baseball

(1984–89) and today, he serves as Chairman of the Board for the United States

Olympic Committee. The commercial success of the '94 Games propelled both

costs and use of sports sponsorship across the globe. The International Olympic

Committee, which had resisted the temptation of corporate financial support in

the Avery Brundage era, followed Ueberroth's lead and began openly cultivating

global corporate tie-ins that exist to this day.




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The international expansion of sports marketing led to an explosion of

marketing budgets being devoted to the discipline as well as competition

between ad agencies, PR firms, and the sports marketing firms and agencies that

had first been established to represent athletes, but were now adding

representation of corporate sponsors to their portfolios. Corporations began

delegating their sports marketing placement to major ad agencies such as

DMB&B, Leo Burnett, DDBNeedham and other leading advertising agencies. At

that time, major ad agencies controlled the flow of marketing and advertising

dollars into the sports industry. Later, specialized promotional agencies such as

DMB&B's Clarion, created sports marketing departments. Ric Dudley, CEO of

Octagon, one of the world's largest sports marketing firms, got his start with

Clarion before stints and the head of promotions and sponsorship with Major

League Baseball and the NHL. Other sports marketing firms such as Del Wilbur &

Associates and People and Properties were also created in this timeframe.

In 1991, the first study of the economic size of sports marketing and the

business of sports in America was conducted by the Associated Press and Nye

Lavalle's Sports Marketing Group. It documented that the entire sports industry

was one of the largest industries in Jamaica totaling $180 billion a year. Of this

amount, $23.5 billion was spent on sports marketing." The Sports Business

Journal, an industry trade publication, now conducts a similar study that shows

the sports industry in Jamaica has grown to a US$250-billion industry. This

includes sports-related advertising and venue signage, athlete endorsements,

facility construction, sporting goods and licensed merchandise, event

management and marketing services, sponsorship and ticket sales, mobile text

messaging, media broadcast rights, and multimedia — including sports-related

websites, magazines, books, and video games.

In 1992, after his early success with Jordan, Falk considered himself underpaid

and underappreciated. He split with ProServ and Donald Dell to establish his

own company, Falk Associates Management Enterprises




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Sport in India includes cricket, chess, badminton, field hockey, lawn tennis, football,

golf. Though field hockey is the national sport of India, cricket is the most popular

sport in the country

Chess

Chess has risen in popularity in India in the last few decades primarily due to its star

player GM Vishwanathan Anand. He is the current World Champion and he has

revolutionized the popularity of this sport in India. Also it is believed that the game

originated from India.

Badminton

Badminton is a popular recreational sport all over India. Young talents like Saina

Nehwal, who entered the quarters of the women's singles event at the 2008 Summer

Olympics, are emerging from different states. She has achieved a career-high ranking

of 9th in the world and has been named the Most Promising Player of 2008 by the

Badminton World Federation. This is the first ever achievement by any Indian

shuttler after Prakash Padukone and Pullela Gopichand won the All-England in 1980

and 2001 respectively.

Boxing Boxing is one of the most enjoyable profiled sports in India. India had produce a

world champion in any weight class, although it is a regular medal-holder at Asian

Games and Commonwealth Games

Field hockey

Main articles: Field hockey in India, India national field hockey team, and India

women's national field hockey team

Field hockey is India's game. Until the mid 20th century, India dominated

international hockey, winning eight Olympic gold medals, the World Cup in 1975 and

were runners-up in the 1973 World Cup. The Indian player Dhyan Chand, arguably




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the most famous Indian hockey player, was described as a 'wizard' by the European

press. However, India's recent performance have been below par and India is

currently ranked 12th in the world

Football

Football is one of the major sports in India. It was introduced during the British

occupation and in some areas of the country it is equally popular as cricket. India was

an Asian powerhouse until the sixties, but gradually the standard of football has gone

down compared to other countries and currently India ranks 146 in the FIFA

Rankings as of the 22nd of June 2009.

The All India Football Federation is the parent body of football in India.

Golf

Golf is an emerging sport in India. It is especially popular sport among the wealthier

classes and has not yet caught on with middle class and poor people due to the fact

that it is expensive. The most successful Indian golfer is Jeev Milkha Singh who has

won titles all over the world, namely three during the European Tour, four during the

Japan Golf Tour and six during the Asian Tour. Although his current world ranking is

36, his highest ranking has been 28 (in March 2009). Sing has won the Asian Tour

order of merit twice. Other Indians who have won the Asian tour order of merit are

Jyoti Randhawa in 2002 (the first Indian to achieve this) and Arjun Atwal.

There are numerous golf courses all over India. There is an Indian Golf Tour. India's

men's golf team won gold at the 1982 Asian Games and silver at the 2006 Asian

Games. Lakshman Singh won the individual gold at the 1982 Asian Games

Lawn tennis Tennis is popular among Indians in urban areas. However, India's fortunes in the

Grand Slams singles have been unimpressive although Leander Paes and Mahesh

Bhupathi have won many Men's Doubles and Mixed Doubles Grand Slam Titles.




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Sania Mirza is the only notable Indian woman tennis player, having won a WTA title

and breaking in to the Top 30 WTA ranking.

Table tennis

Table tennis is a popular indoor recreation sport in India, which has caught on in

states like West Bengal and Tamil Nadu. The Table Tennis Federation of India is the

official sports body. India, which is currently ranked 90 in the world, has produced a

single player ranked in the top 100, Sharat Kamal.

Apart of it there are so many games……………………………………………

Throw ball, Netball, Handball, Formula One, Cycling, Basketball, and Gilli -Danda.

Kancha, Kite Flying, Bandy, Baseball and Softball, Equestrian Sports, Ice hockey

,Kayaking, Kabaddi,Korfball,Volleyball,Snow sports (Snow sports are uncommon

in India due to a lack of snow except in the extreme north. Ski tournaments take

place every winter in Gulbarga, Kashmir), Speak Takraw, Scuba diving




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OBJECTIVE

The appeal of the IPL lies in idea of players from different

backgrounds coming together, bridging all gaps and forming one

homogeneous unit

To enable a chance for new player to make their career.

To prepare a young team for ICL, IPL & T20.

To improve economic circumstances of the country by the virtue of

IPL tax revenue from player, Spenser, add agency &BCCI, etc




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WHAT IS IPL?, How it all started In late June 2007, two men met in an English house, not far from the rain-drenched

Wimbledon Championships, to discuss a very different sporting event. Lalit Modi,

Vice-President of the Board of Cricket Control for India brainstormed with Andrew

Wild blood of the International Management Group (IMG), the sports management

giants. In April 2008, the maiden IPL tournament that Mr. Modi had conceived and

developed, was underway.

February 2008 saw the frantic player auction that created a media frenzy. Among the

bidders were some of India's richest and most powerful names, from industrialists to

film stars, adding to the event's luster. As the sums on offer began to emerge – $1.5m

for Mahendra Singh Dhoni, $1.35m for Andrew Symonds, $950,000 for the

inexperienced Ishant Sharma – cricket raised its eyebrows, held its breath and braced

itself for a new era.

The opening ceremony was like nothing the sport had seen before and would not have

been out of place as a curtain raiser for the Olympic Games. And much to everyone's

satisfaction, the cricket lived up to all expectations. The world witnessed the first ever

Twenty20 competition played on a scale comparable to the biggest events in sporting

history.

The public's imagination was captured even before Warne's Rajashtan Royals

embarked on their competition-defining run. Helped by the presence at matches –

and, invariably on the next morning's front pages – of Bollywood stars such as Shah

Rukh Khan, owner of the Kolkata franchise, and Preity Zinta, co-owner of the Kings

XI Punjab, the early matches of the IPL attracted a huge television audience.

After the spectacular success of the inaugural tournament, news that the 2009 IPL

would have to be played overseas was met with some resistance. But right from the

magnificent opening ceremony to the closing festivities, viewers stayed hooked to the




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mega event that saw the Deccan Chargers led by Adam Gilchrist take top honours. In

the words of Mr. Modi, “It's been a success thanks to the people of South Africa."

The Indian Premier League has moved from strength to strength in its two early

editions. And the world has take notice. The IPL has even made it to the fourth spot

of the Forbes list of the world's hottest sporting properties. The competition returns to

India in March 2010 after its South African safari in 2009. The stage is set for a

contest that is more compelling, spectacular and multi-faceted than ever before.




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MR SHASHANK MANOHAR

President, BCCI

MR LALIT MODI Chairman and

Commissioner, IPL

IPL Involved Person

Governing Council

Lalit Kumar Modi is one of the most accomplished

cricket administrators in the world. The scion of a

leading Indian business family, he became the

youngest Vice-President of the BCCI in 2005. He is

one of the driving forces behind the board's

commercial activities and has been instrumental in

pushing its revenues over the USD 4 billion mark.

But for future generations, his biggest legacy would

be the Indian Premier League. He is the man behind

the spectacularly successful franchise-based cricket

league that has captivated audiences globally. He

has been acknowledged by the international cricketing, business and media

fraternities for revolutionizing cricket and winning it more supporters and fans than

ever before. He has received 'The Business Standard Award' in 2008 for making

BCCI the Most Innovative Company in India. Time Magazine placed him 16th in

their list of Best Sports Executives in the World (2008), while in 2010 he was placed

second on Sports Illustrated list of most influential Indians in sport.

Shashank Manohar, President of the Board of Control

for Cricket in India, is a prominent practicing lawyer

from Nagpur. His father, VR Manohar, has served as the

Advocate General of Maharashtra. An efficient

administrator, he is responsible for taking some epochal

decisions in BCCI's history. It is under his leadership

that BCCI decided to have paid National selectors. This

move, along with the increased payments for domestic

players and an exclusive sports medicine centre, have




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MR N SRINIVASAN BCCI SECRETARY

MR NIRANJAN SHAH IPL VICE-CHAIRMAN

helped Indian domestic cricket. His suggestion of performance-related remunerations

and contracts for the players is geared towards making Indian cricket a more

professional set-up. Manohar has also been the President of the Vidarbha Cricket

Association from 1996 to 2009.

N Srinivasan, the BCCI Secretary, is a pioneer

industrialist of Tamil Nadu. He is the Vice Chairman &

Managing Director of India Cements Ltd. Srinivasan

was the Sheriff of Chennai for two terms. He was an

active member of the Prime Minister's high profile

Council of Trade and Industry between 1996 and 2001.

An ardent advocate for education, he is involved with

various trusts that run educational institutes. An avid

golfer, Srinivasan was captain of the Kodaikanal Golf

Club from 1995-97 and is currently the President of the Tamil Nadu Golf Federation.

His love for cricket has seen him don many roles, including the President of the Tamil

Nadu Cricket Association. Srinivasan is also the President of the All India Chess

Federation.

Niranjan Shah, the Vice-Chairman of Indian

Premier League, has always been keenly

interested and involved in cricket. He

represented Saurashtra for a short duration,

after which he turned to the administration of

the game. He was first elected as Honorary

Secretary of Saurashtra Cricket Association

(SCA) in 1972-73 and has since been re-

elected continuously to the same office.

Since that time, he has been representing SCA and serving Indian cricket




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in some form or other. He has held various offices in BCCI at different

times. With four decades of experience in managing cricket activities,

exposure to regional, national and international sports bodies and an

ability to plan, execute and manage important sports events, Shah has

been an admirable force for the promotion of cricket.

Inderjit Singh Bindra has played a pivotal role in

changing the face of Indian cricket. He was one of

the masterminds who charted the BCCI's progress,

especially during his tenure as its President during

the 1993 to '96 period. He was also instrumental in

bagging the rights to stage the World Cup in South

Asia in 1987 and 1996. As ICC principal advisor, he

is actively involved in formulating new policies and

ideas to take the game forward and to new territories.

````````````````````````````````````` Bindra's contributions as Punjab Cricket Association

President are innumerable but the one that stands out is the world class Mohali

stadium. He has also served as the President of the Table Tennis Federation of India

and as one of the Asian representatives on the International Table Tennis Federation

Council.

MP Pandove is the Board of Control for Cricket in

India (BCCI) Treasurer. He was part of the Punjab

Ranji team for over two decades and skipper of the

team for five years. His unbeaten knock of 507 in

1962 in an inter-university tournament still remains

unconquered. He was appointed the honorary joint-

secretary of th BCCI in 2005. Pandove has grand

plans to improve cricket at the grassroots by infusing

MR INDERJIT SINGH BINDRA

PRESIDENT, PUNJAB CRICKET

ASSOCIATION

MR MP PANDOVE

HONORARY




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funds into rural area school grounds and as well as improving infrastructure in the

rural sectors.

BCCI Vice-President Chirayu Amin is the Chairman

and Managing Director of Alembic Pharmaceuticals.

The same passion and drive that made his company a

leader in the pharmaceutical industry has shown

results in his role as a cricket administrator. His

effort to streamline and professionalise cricket

administration has paid rich dividends for Indian

cricket. His contribution to BCCI's marketing

committee cannot be stressed enough. It is in his role

as the President of Baroda Cricket Association that

one can see the most dramatic impact on Indian cricket. Under Amin's leadership,

Baroda has emerged as one of the most successful Ranji teams in recent times.

Arun Jaitley is the Vice-President of the BCCI and

one of the new-age politicians in India. He is

dynamic and finds favour with the media because of

his oratory prowess. Jaitley has been in-charge of

several central government ministries during his

political tenure. A practicing lawyer, he served as the

Additional Solicitor General of India for a while. As

the President of Delhi District Cricket Association

(DDCA)

He has been responsible for the rise of many

talented players like Virender Sehwag and Ishant Sharma who have made it to the

national team.

MR CHIRAYU AMIN BCCI VICE-PRESIDENT

MR ARUN JAITLEY

BCCI VICE-PRESIDENT AND

PRESIDENT, DELHI AND

DISTRICT CRICKET

ASSOCIATIO




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Sanjay Jagdale, the former Madhya Pradesh all-

rounder, is BCCI Joint-Secretary. After retiring from

domestic cricket in 1983, he returned to the game as a

cricket administrator. He soon followed in the

footsteps of his father,

Madhavsinh Jagdale, when he became a national selector. Sanjay and Madhavsinh

Jagdale represent one of the rare father-son pairs of Indian cricket selectors. He is

also the junior selection committee convenor, and as part of his role is responsible for

helping spot and guide upcoming talent. From leggie Narendra Hirwani to VVS

Laxman and Murali Karthik, this right-arm off-break bowler has been responsible for

giving young talent the international platform it needs to grow.

Rajeev Shukla is a multi-faceted personality

fulfilling his duties as a Member of Parliament,

BCCI Vice-President, journalist, political

commentator and television host with equal levels of

efficacy. Shukla started off his career as a reporter

with a leading publication in Uttar Pradesh and has

since gone on to write for eminent publications

including Northern India Patrika, Jansatta and

Dainik Jaagran. H has written for the influential

Sunday magazine and even was its political editor for eight years. He also was the

political editor of Sunday Observer for a while. He is a renowned political analyst and

has used his keen sense of insight in his role as a television host. He is known for his

leadership skills and his calm demeanour. He has also effectively played the role of

administrative manager of the Indian team on various foreign tours.

MR SANJAY JAGDALE BCCI JOINT-SECRETARY

MR RAJEEV SHUKLA

CHAIRMAN, MEDIA AND

FINANCE COMMITTEE, BCCI




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The Union Minister for New and Renewable

Energy, Mr Farooq Abdullah, is a respected

political leader of Jammu and Kashmir. He has been

the Chief Minister of J&K several times since the

'80s. A superb orator, he has been at the forefront of

developing cricket in the northern state as the

Jammu and Kashmir Cricket Association chief.

As the Union Minister for New and Renewable

Energy, he is always working towards finding and developing sustainable and

environment-friendly sources of energy.

Ravi Shastri is one of the best all-rounders India has

produced. He served India for 12 years as a player

and is admired widely in his new role as a

commentator. A left-arm orthodox spinner, he moved

from being a lower-order batsman to opening the

innings for India. The high point of his career was

when he was elected the Champion of Champions in

the World Championship of Cricket in Australia in 1

It was in the same season of 1984-85 that he also equaled West Indies legend Sir

Garry Sobers' record of hitting six sixes in an over in first-class cricket. He is now a

well-loved commentator, eloquent and engaging behind the mic.

Sunil Manohar Gavaskar is one of the greatest

opening batsmen in the history of cricket. The 'Little

Master' set many records that remained unbroken for

years after his retirement from the game. His attention

to detail, powers of concentration and perfect technique

are still guidelines for budding cricketers. He was the

first player to score more than 10,000 runs in Tests and

MR FAROOQ ABDULLAH PRESIDENT, J&K CRICKET

ASSOCIATION

MR RAVI SHASTRI FORMER INDIA CAPTAIN

MR SUNIL GAVASKAR

FORMER INDIA CAPTAIN




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only one of two players to score centuries in each innings, thrice. This Padma

Bhushan awardee's record of 34 Test centuries stood for 20 years before being broken

by Sachin Tendulkar in 2005. After retiring, this former Indian captain took to

commentating on the game he loves with the same aplomb. He is also a respected

columnist. He has continued to serve cricket in various positions with the BCCI and

ICC. He is one of the first inductees in the International Cricket Council's (ICC) Hall

of Fame.

Mansoor Ali Khan Pataudi, popularly called Tiger,

is one of the most inspirational Indian captains ever.

Just when he was about to start his international

career, he lost vision in his right eye, but that didn't

stop him from excelling as a cricketer and a leader.

A bold and adventurous batsman, he played with

élan. One of the youngest captains of the Indian

team, this Arjuna award recipient is remembered for

instilling self-belief in the team.

He was an exceptional captain -- India won nine of

the 40 Tests he captained. He has the distinction of having led the team which won

India's first overseas match against New Zealand in 1967. He was the one who

realigned Indian strategy to lay emphasis on spin bowling. He also served as an ICC

Match Referee for 3 years between 1993 and 1996.

MR MANSOOR ALI KHAN

PATAUDI

FORMER INDIA CAPTAIN




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FRENCHIES

Rajasthan Royals

The team from India's princely state didn't quite command the kind of

respect and interest that befits royalty. So when the Rajasthan Royals,

led by Shane Warne, swept the opposition away and took home the

first-ever IPL title, everyone was surprised. Sohail Tanvir and Shane

Watson were the other big names that powered the side, but it was players like

Swapnil Asnodkar and Ravindra Jadeja that shone.

IPL 2009 got underway with Bollywood diva Shilpa Shetty and her then fiance Raj

Kundra also joining the franchise as co-owners. Kaif was left out and Watson was

unavailable. Tyron Henderson, who was roped in after a tug-of-war with KXIP,

played just one game. Yusuf Pathan starred in a win over KKR in the only Super

Over of the tournament. At the 2010 auction, Rajasthan bought two Australian

players – Adam Voges and in a surprise move, the out of action Damien Martyn. The

team had bought out Tyron Henderson, Robert Quiney and Mohd Kaif prior to the

auction.

Delhi Daredevils

Delhi Daredevils, owned by GMR Industries, have a number of genuine

match-winners in their squad. They boast of Virender Sehwag and

Gautam Gambhir at the top of the order while wicketkeeper-batsman

Dinesh Karthik beefs up the middle-order. Tillakaratne Dilshan, along

with AB de Villiers, has been a revelation in this format. Veteran Daniel Vettori adds

depth to the squad. Daredevils made it to the semis in the first season.

In the second season, they rode high on the strength of Dirk Nannes' pace, topped the

league, but again, lost in the semis. Gambhir has now stepped in as captain after

Sehwag decided to step down. Dehi have bought out Oz legend Glenn McGrath

before the third season. They picked up Wayne Parnell, the South African left-arm




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pacer for a whopping USD 610,000 at the 2010 auction. They also included the U-19

player Manan Sharma in their ranks.

Kolkata Knight Riders When Shahrukh Khan - India's biggest movie star - co-purchased the

Kolkata Knight Riders franchise, the nation couldn't help but feel an

affinity with the side. And when Brendon McCullum stormed into the

competition with a whirlwind 158*, it drew a collective gasp of

admiration from fans of the sport across the world. If Sourav helmed the side, then

there was John Buchanan who powered the think-tank. But the team could not live up

to expectations. In the second season, suggestions of a multiple-captain approach

drew a lot of debate but as it turned out, McCullum ended up leading the side

throughout. But the side’s prospects did not improve. KKR ended the tournament

pretty close to the bottom of the table. Ricky Ponting and Morne van Wyk have been

bought out ahead of Season 2010, while Shane Bond has been bought at USD

750,000. U-19 player Harpreet Singh has also been picked for the tournament.

Royal Challengers Bangalore Royal Challengers Bangalore, like Deccan Chargers, had ended up at

the bottom of the table in the inaugural edition of IPL. Both teams

ended up meeting in the final of IPL 2009 in South Africa. Anil

Kumble-led RCB with great heart, but was unable to win the title.

Kumble's most impressive virtues as a cricketer - grit and determination - came to the

fore in South Africa. The side lost four of their first five matches in IPL 2009, but

made a startling comeback to make it to the semi-finals.

The team qualified for the CLT20 but could not qualify for the knock-out stage. The

team has undergone a sea-change in terms of personnel and support staff from Season

2008 with new coach Ray Jennings making a huge impact. Former captain Kevin

Pietersen's participation is still debatable owing to an extended injury break. Their

only buy at the 2010 auction was Englishman Eoin Morgan, but they also have in




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their ranks India's under-19 captain Ashok Menaria while Nathan Bracken has been

bought out.

Kings XI Punjab Kings XI Punjab have an aura of glamour and verve around them

thanks to owners Preity Zinta and Ness Wadia. They boast the services

of the flamboyant Yuvraj Singh and dependable Sangakkara; the

destructive Irfan Pathan and experienced Jayawardene. So when the

first edition of the IPL kicked off, the team from India’s lion-hearted state were

looked on with awe and admiration. But the side could not progress beyond the semi-

final stage.

In 2009, the spectacular South African setting did little to embellish the team’s

chances - they bowed out before the semis, depleted by the absence of Brett Lee and

Sreesanth at various stages. Left-arm paceman Yusuf Abdulla was one of the finds of

the tournament and he has been retained for the third edition. Luke Pomersbach and

Nuwan Kulasekara were bought our ahead of the 2010 auction while they picked

former India batsman Mohammed Kaif who is expected to recreate the magic with

Yuvraj Singh in the Punjab side under new captain Kumar Sangakkara

Chennai Super Kings Chennai Super Kings, owned by India Cements, managed to get the

prized services of Mahendra Singh Dhoni in the inaugural edition of

IPL. Quite understandably, the Indian captain commanded the highest

price at the player auctions - a whopping USD 1.5 million. Australia’s

batting tour de force Matthew Hayden was roped in to give the batting a destructive

edge - and he played his role to perfection in two successive seasons.

Stephen Fleming, who doubled as coach in the second season; the wily Muralidaran;

batsman Suresh Raina; and all-rounder Albie Morkel helped Chennai reach the final.

When the second round of auctions took place, Andrew Flintoff joined as one of the




23

highest-paid players. In 2009, Hayden scored prolifically while his team entered the

semi-final, only to be pipped at the post by RCB. Fleming has now been bought out

by the side and is just the coach. At the 2010 auction, the team bought South African

Justin Kemp, they also brought in Sri Lankan Thisara Perera for a sum of USD

50,000.

Deccan Chargers The reigning title-holders of the second edition of the IPL, Deccan

Chargers had a fairytale second season. Plagued by poor performances,

the team was placed at the bottom of the table at the end of IPL’s

opening season. But they scripted an incredible turnaround in the second edition,

claiming the title. Much credit for their rags to riches story goes to their captain

Adam Gilchrist.

His compatriot Darren Lehmann joined the team as coach for the

second edition. Deccan’s pace attack is led by the fiery Fidel Edwards and the steady

RP Singh. They bought out Sri Lankans Nuwan Zoysa and Chamara Silva ahead of

the third edition. To further strengthen their bowling, they picked up the much sought

after West Indies fast bowler, Kemar Roach, for a staggering USD 720,000 at the

2010 auction. U-19 player Harmeet Singh was also picked for the coming

tournament.

Mumbai Indians Sachin Tendulkar was named captain and icon player of Mumbai

Indians, the highest-priced side, owned by the Reliance Group of

Companies, ahead of the inaugural IPL. The team had some turbo-

charged players like Jayasuriya, Shaun Pollock, Harbhajan and

Malinga. The side, however, failed to deliver on its promise in the inaugural

competition, despite some memorable performances likthat of the young all-rounder

Abhishek Nayar.

The second season opened with two new names for the side - Zaheer Khan, who was




24

brought in from RCB, and batsman Shikhar Dhawan from Daredevils. JP Duminy,

the South African powerhouse, was roped in, fresh from his success in Australia. But

the side could not quite make it even this time round, bowing out of the competition

before the semis. Kyle Mills and Mohd. Ashraful have been bought out. At the 2010

auction, they bagged the biggest player of them all – Kieron Pollard – at USD

750,000 after winning the silent tie-breaker. Harshal Patel from the U-19 side has also

found a place in the side




25

cricket mania of all IPL investors franchises

Key Player Investor’s of IPL

Sachin Tendulkar Sanath Jayasuriya

Shaun Pollock

Mumbai team for USD 111.9 million - Mukesh Ambani (Reliance India Limited)

IPL Team Mumbai Indians Schedule

Rahul Dravid Jacques Kallis Anil Kumble

Bangalore team for USD 111.6 million - Dr.Vijay Mallya (United

Breweries) IPL Bangalore team (Royal

Challengers) schedule

Saurav Ganguly Ricky Ponting Shoaib Akhtar

Kolkata team for USD 75.09 million - Actor Shah Rukh

Khan/Juhi Chawla/Jay Mehta (The Bollywood Fire Power) IPL- kolkata team schedule

Shane Warne Graeme Smith Yusuf Pathan

Jaipur team for USD 67 million - Emerging Media Group (UK

based) IPL Jaipur team Schedule

Yuvraj Singh Brett Lee

Kumar Sangakkara

Mohali team for USD 76 million - Ness Wadia/Preity Zinta (The

Wadia Group) IPL Mohali- Team Review

M S Dhoni Matthew Hayden

Albie Morkel

Chennai team for USD 91 million Mr.Srinivasan (India

Cements)IPL Chennai Super Kings Team




26

VVS Laxman Adam Gilchrist Rohit Sharma

Hyderabad for USD 107.01 million - Deccan Chronicle (The

Media Group) IPL Hyderabad-Deccan Team

schedule. Virender Sehwag

Glen McGrath Gautam Gambhir

Delhi team for USD 84 million - GMR Holdings (Currently incharge of Delhi Airport

Renovation)IPL Team Review - Delhi Daredevils schedule

Quite a huge money has been invested for the teams.The initial bidding price was set at USD 50 million.

Finally the much awaited bidding took place and of the 77 contracted players, 75 were signed by the teams. All that is left is only the sheer action-packed summer weekends.Can’t hold on till April 18th.Each team went through this entire process just like playing Sudoku - had to pick the best possible combination of the lot for the right spot. All that is on offer for us fans is a star studded Indian Domestic Tournament with World’s top players- Ah!!!Had been dreaming of this for quite sometime now (Inspired by the English county). The 44 day event has loads on offer for the Cricket frenzy nation. The sheer magnitude of money being dished out has its own good. This attracts all the top players to try out their hand for this event. This also ensures that there is proper infrastructure and standards for the game to take place in the best of the entertaining ways. All that we have to do is sit back and be treated. Talks are on that another 8 teams are in line for the coming year.I’m still wondering whether they’ll have enough players to fit in.For now there are a total of 8 teams.




27

Awesome Growth in Income of IPL commissioner Lalit Modi during last three year The Income Tax (IT) department, probing alleged financial irregularities in the cash-

rich IPL, is likely to investigate the assets of its high-profile commissioner Lalit Modi

and his close associates including their financial interests abroad.

“There are so many shady transactions under the scanner. We will widen our inquiry

into Lalit Modi’s transactions, interests abroad including those of his close

associates,” an IT official said.

Stating that there has been an “awesome” growth in Modi’s assets during the last

three years, he said the investigators will delve deep into his sources of income.

According to information available with I-T department, Modi made advance tax

payment of little over Rs 19 lakh in 2007 which went up to Rs 2.5 crore in 2008,

when IPL’s first edition was launched.

In 2009, when IPL shifted to South Africa, Modi paid just Rs 32 lakh as advance tax

and this year it shot up to Rs 11 crore.

“We will look into matters like why he not pay any tax in 2006 and 2007 did and also

reasons for the huge difference in paying advance tax in the last three years,” the

official said.

Stating that there have been allegations of Modi’s involvement in betting, ‘benami’

stakes in many IPL franchises and money laundering, the official said the I-

Tdepartment will probe matters under its jurisdiction.

“Now the investigation is directly under the control of the I-T headquarters, which

means that major actions can be expected anytime,” the official said.

The entire structure of the revenue-rich IPL is under I-T scanner and the department

has issued summons to BCCI seeking details of the shareholding pattern of all the 10

franchises, player auction and bidding process since the launch of the first edition of

the league in 2008




28

IPL's brand value growing and growing

The swagger of IPL commissioner Lalit Modi at the venues where he is a regular is in

keeping with the staggering opulence of the annual T20 cricket tournament he

created. By wrapping his tournament in a multi-billion dollar money-spinning

cocoon, Mr Modi has been able fend off all the controversies, twists and turns thrown

at IPL every season since its inception in 2008

.

A new study carried out by a UK-based brand valuation consultancy, exclusively for

ET, affirms the IPL’s cash-cow prowess, so much so that it threatens to eclipse the

English Premier League, the copybook used by Mr Modi to launch the event. As an

enterprise, IPL’s overall brand value has more than doubled to $ 4.1 billion, or Rs

18,998 crore, in 2010 from a year ago, says Brand Finance. The only such

comprehensive analysis of the IPL puts the combined brand value of all fchises at

$333 million, or Rs 1,542 crore.

IPL’s sweeping popularity in a cricket-crazy nation has unlocked unprecedented

value for its owner, BCCI, and the eight team franchises. With two more teams in

from 2011, Brand IPL is set for another big commercial leap. The Brand Finance

study has treated IPL as a single commercial entity, aggregating the income that

BCCI and the franchises will generate, and their expenditure. All cross-charged

income and expenditures have been ignored to arrive at the total worth, which it terms

as the IPL Branded System (see graphic for methodology).

“IPL can be seen as a precursor to emerging global brands out of developing nations

and will definitely enjoy a first-mover advantage,” says Brand Finance India MD

Unni Krishnan. Mr Modi is understandably elated at the success of his brainchild.

“This is just the beginning and there’s huge value to be unlocked still.”




29

According to the study, Chennai Super Kings (CSK) has emerged as this year’s most

valuable team with a brand value of $ 48.4 million, or Rs 224 crore, replacing

Kolkata Knight Riders (KKR) at $ 46 million, or Rs 213 crore.

Rajasthan Royals at $ 45.2 million, or Rs 209 crore, is third in the pecking order.

Much of CSK’s rise on the brand graph is being attributed to MS Dhoni, who has led

by example. “With IPL’s ratings and royalties on the rise, it doesn’t come as a

surprise to me,” says N Srinivasan, MD of India Cements, the owner of CSK.

The astronomical leap in brand value by IPL ingests its emerging revenue potential

too. “Other global benchmarks such as the EPL may be valued at $12 billion, but IPL

has a better potential in value creation as there are no limits in audience and

sponsors,” says Mr Krishnan.

Still, there are some gathering clouds. Sustaining the brand commercially will be a

challenge, notes Brand Finance. Mr Modi is unperturbed. “I see the value of IPL

doubling each year for the next few years.” Though franchises may not be in dire

need for funds, he says sooner or later they’ll look to list on the stock market. “I know

that some are already toying with the idea.”

The IPL money tree

Prospective bidders need to pay Rs 5 lakh to obtain a tender document — in other

words, Rs 5 lakh. , that the eligibility criteria = $ 1 billion net worth, and 100 million

guarantee (some say it is an advance deposit – that will make it even more worse – let

us treat it as a guarantee ) A bid bond a $100 million of the BCCI ,

As opposed to a 10% of bid amount guarantee in 2008, now we need to furnish a 10

year performance guarantee for the bid amount of Rs 1,238 crores. Incidentally, no

bank issues 10-year guarantees – so let us assume that it is a guarantee that will be

renewed every year.




30

In essence, by bidding and succeeding, we have spent an additional Rs 27.52 crores

(27.29 + 0.228) due to LKM’s love for super-rich boys.

Most of the existing franchises made thumping losses in year 1 (year 2 figures will be

out only after March 2010) as seen below:

Franchise Revenues Expenditure Net profit

Royal Challengers Bangalore 4,730 8,100 (3,370)

Mumbai Indians 6,580 7,800 (1,220)

Deccan Chargers Hyderabad 4,880 8,000 (3,120)

Chennai Super Kings 6,880 7,200 (920)

Delhi Daredevils 6,650 6,800 (150)

Kolkata Knight Riders 6,880 6,800 80

Kings XI Punjab 5,980 6,640 (660)

Rajasthan Royals 5,830 5,100 730

Value of IPL brand increases from USD 2.01 billion in 2009 to USD 4.13 billion in 2010

Quote

For skeptics who doubt the viability of buying Indian Premier League (IPL)

teams at the sky high valuations they got on Sunday, here is more proof.

Brand Finance Report says the IPL brand is valued at USD 4.13 billion as

against USD 2.01 billion in 2009, reports CNBC-TV18's Tanvi Shukla

.

Brand IPL has a higher valuation than Manchester United, which is valued

close to USD 3 billion. The value of IPL's branded business has doubled over

last year. The combined brand value of all franchisees stands at USD 333




31

million. Chennai Super Kings has the highest brand value at USD 48.4

million. KKR slipped to second rank with a brand value at USD 46 million.

Mumbai Indians and Deccan Chargers brand value stands at USD 41 million

and USD 34.4 million, respectively.

The report cites the renegotiation of broadcast deals, doubling of revenues,

and higher base price for new teams as reasons for the higher brand valuation.

However, the report cautions that IPL revenues are likely to stagnate over the

next two years. According to Unni Krishnan, MD, Brand Finance India, "The

English Premier League is actually facing one of the most difficult times in its

history. This, despite having most loyal, die-hard fans, and great sponsors that

you can ask for. So, what went wrong over there? Very simply, poor

governance, poor financial prudence, poor transparency, and poor systems and

processes. Is there a lesson that IPL can learn from that? You bet it has and

that is a significant test for IPL going forward."

IPL 2009 | IPL Teams may list on the Stock Market

The huge success of the IPL has heralded a new innings in the history of Indian

cricket. A huge money spinner, the two-year-old IPL is worth a whopping $2 billion,

according the United Kingdom-based brand valuation consultancy Brand Finance.

“The IPL brand alone has a value of over $311 million. The brand can certainly create

long-term value with its strong intrinsic strength and foundation. The IPL is just like

any company today and it holds a long-term shareholder value. In 2-3 years, the IPL

clubs may get listed on the bourses just like the popular English Premier League

football teams,” says Unni Krishnan, Country Manager, Brand Finance India.

This innovative form of the cricket has attracted a huge fan following across the

globe. The IPL is a now a product with a ‘made in India’ tag and a huge brand value




32

IPL and the Brand Value 2010

Chirau Amin the new Commissioner of the Indian Premier League is indeed correct

in his observation that the new season of the IPL, i.e. the fourth season would be

bigger and better than the IPL in the third season, and it would be cleaned of all the

skeletons associated with it. IPL as a brand has been valued at more than $ 4 billion.

It is a league that still is a toddler when one compares it to other such initiatives of

different genres of sports around the world. Let’s compare it with the National

Football League of US. NFL has been in existence for more than fifty years; still it has

reached the valuation of around $4 billion now. Now imagine what value proposition

IPL can attain if it continues to expand in the manner in which it has evolved during

the last three seasons. May be, Chirau Amin has been correct in his observation

from this perspective, that IPL is one brand that has been associated with a

resurgent and emergent India and therefore it should not be mired in controversies

of any kind or any form.

Such is the frenzy associated with the brand that IPL news is given precedence before

all the form of news in all forms of media and politics has been pushed to the

background. Could this be one of the reasons why politicians are unhappy with its

progress, as they are not able to get the foothold in the desired manner? Just like

China had used the Olympics to unravel to the world the progress that it has made as

a country, India should use the platform of IPL to inform the world the same.Chirau

Amin’s quote needs to be appreciated as he must have drawn inspirations from more

such leagues going kaput after making an impressive debut, mired as they were with

corruption and he would not like IPL to go the same way. Fortunately, the Indian

public has not shown any decline of interest and lessening of the passion associated

with it. Therefore, it is more so imperative that needful is done at the earliest




33

IPL Teams bid (2010)

These team has been bided for third session.

Team: Bangalore Royal Challengers

Owner’s Name: Vijay Mallya

Team: Mohali

Owner’s Name: Preity Zinta & Ness.

Wadia

Players - Bid Amount (figures in USD): Players - Bid Amount (figures in USD):

Rahul Dravid (icon) - 15% more

Anil Kumble - $5,00,000

Jacques Kallis - $9,00,000

Zaheer Khan - $4,50,000

Mark Boucher - $4,50,000

Cameron White - $5,00,000

Wasim Jaffer - $1,50,000

Dale Steyn - $3,25,000

Nathan Bracken - $3,25,000

Shivnarine Chanderpaul - $2,00,000

Yuvraj Singh (icon) - 15% more

Mahela Jayawardene - $4,75,000

Kumar Sangakkara - $7,00,000

Brett Lee - $9,00,000

S.Sreesanth - $6,25,000

Irfan Pathan - $9,25,000

Ramesh Powar - $1,70,000

Piyush Chawla - $4,00,000

Simon Katich - $2,00,000

Ramnaresh Sarwan - $2,25,000

Team: Mumbai

Owner’s Name: Mukesh Ambani

Team: Jaipur

Owner’s Name: Deccan Chronicle

Owner’s Name: Emerging Media


Sachin Tendulkar (icon) - 15% more

Harbhajan Singh - $8,50,000

Sanath Jayasuriya - $9,75,000

Shaun Pollock - $5,50,000

Robin Uthappa - $8,00,000

Lasith Malinga - $3,50,000

Dilhara Fernando - $1,50,000

Loots Bosman - $1,75,000

Shane Warne - $4,50,000

Graeme Smith - $4,75,000

Younis Khan - $2,25,000

Kamran Akmal - $1,50,000

Yusuf Pathan - $4,75,000

Mohammad Kaif - $6,75,000

Munaf Patel - $2,75,000

Justin Langer - $2,00,000




34

Team: Kolkata

Owner’s Name: Shah Rukh Khan

Team: Chennai Super Kings

Owner’s Name: India Cement


Sourav Ganguly (icon) - 15% more

Shoaib Akhtar - $4,25,000

Ricky Ponting - $4,00,000

Brendon McCullum - $7,00,000

Chris Gayle - $8,00,000

Ajit Agarkar - $3,30,000

David Hussey - $6,75,000

Ishant Sharma - $9,50,000

Murali Kartik - $4,25,000

Umar Gul - $1,50,000

Tatenda Taibu - $1,25,000

M.S.Dhoni - $1.5 million

Muttiah Muralitharan - $6,00,000

Matthew Hayden - $3,75,000

Jacob Oram - $6,75,000

Stephen Fleming - $350,000

Parthiv Patel - $3,25,000

Joginder Sharma - $2,25,000

Albie Morkel - $6,50,000

Suresh Raina - $6,50,000

Makhaya Ntini - $2,00,000

Michael Hussey - $3,50,000

Team: Delhi Daredevils

Owner’s Name: GMR Holdings

Team: Hyderabad

Owner’s Name: Deccan Chronicle


Virender Sehwag (icon) - 15% more

Daniel Vettori - $6,25,000

Shoaib Malik - $5,00,000

Mohammad Asif - $6,50,000

Dinesh Karthik - $5,25,000

AB de Villiers - $3,00,000

Farveez Maharoof - $2,25,000

Tillakaratne Dilshan - $2,50,000

Manoj Tiwary - $6,75,000

Gautam Gambhir - $7,25,000

Glenn McGrath - $3,50,000

V. V. S. Laxman (Captain) - $375,000

Andrew Symonds - $1,350,000

R. P. Singh - $875,000

Rohit Sharma - $750,000

Adam Gilchrist - $700,000

Shahid Afridi - $675,000

Herschelle Gibbs - $575,000

Chaminda Vaas - $200,000

Scott Styris - $175,000

Nuwan Zoysa - $110,000

Chamara Silva - $100,000




35

MODEFIED LEAGUE Shashank Manohar, the president of the Board of Control for Cricket in India, is a

man of few words. On April 26, in a measured tone, with carefully chosen words,

Manohar launched the cash-rich Board's operation to 'de-Modify' the Indian Premier

League.

That will not be an easy task. It will take a herculean effort to clean the Augean

stables left behind by the suspended IPL commissioner Lalit Modi. Highly placed

sources in the Board told THE WEEK that the IPL was run more or less like a cash-

and-carry enterprise where Modi alone knew the details of the deals struck, none of

which was on records. But the Board, and the IPL's interim chairman Chirayu Amin,

seem determined to get to the bottom of the well.

Modi's fate was sealed even as the IPL's final match got over on April 25, when an

email was sent informing him about his suspension. A 34-page chargesheet followed,

detailing 22 charges which can be classified under five broad heads: ownership of

Rajasthan Royals and Kings XI Punjab; broadcasting deal for matches; new

franchisees; assignation of internet rights; and Modi's 'behavioural pattern' (read, his

autocratic way of functioning).

The script had already been decided when 12 of 14 members of the IPL governing

council met on April 26 (M.P. Pandove stayed away citing ill health while Union

Minister Farooq Abdullah had pressing business in Parliament). It can be safely said

that the screenplay was finalised in the thought process of Manohar some time on

April 22-23. He told one of his close associates that he was just waiting for the IPL

final to get over before cracking the whip. In the meantime, it would be better to

replace Modi with someone who is professional and knows marketing and finance

aspects in detail, Manohar told the friend who hails from his hometown, Nagpur. The

suspension, felt Manohar, became a necessity when he realised that IT sleuths were




36

calling BCCI officials for records that no one had a clue about. "Many of the records

are`missing,

At the governing council meet, the only dissenting voice was that of Punjab Cricket

Association president I.S. Bindra, who hotly debated the charges and insisted that

Modi be given time to explain his side of the story. Many members wanted Manohar

himself to replace Modi, but he was reluctant. It was Manohar himself who proposed

Amin's name as he felt “Amin would be a better candidate because of his business

background". The council also gave a clean chit to NCP leaders Sharad Pawar and

Praful Patel, who had come under the cloud of the IPL scandal. Apart from Manohar

and Amin, those responsible for managing the IPL now include former India captains

M.A.K. Pataudi, Sunil Gavaskar and Ravi Shastri and Prof. Ratnakar Shetty, who will

examine accounts and records. “Our brief is to interact with franchise owners and

players on modalities of player auction,” said Shastri.

Not all are buying the Board honchos' explanation that they were unaware about

Modi's modus operandi. “The governing council is to be equally blamed,” said former

Indian captain Dilip Vengsarkar.

After taking charge Amin admitted in a television interview that the governing

council had erred in trusting Modi too much. “The success of the IPL was so dazzling

that everyone was basking in its glory,” he said. “Certain details were not disclosed to

us in all this. We trusted Modi in good faith."

Amin brings with him vast experience in corporate administration. The boss of the Rs

1,200-crore Alembic Group, a pharma giant that also produces the Yera brand of

glassware, is president of the Baroda Cricket Association and vice-president of the

Board. In the past he has headed the Federation of Indian Chambers of Commerce

and Industry. Like Manohar, the no-nonsense Amin was also not keen on the IPL job.

Finally, the 63-year-old relented. “In these troubled times, Amin is best suited for the

job,” said Samarjitsinh Gaekwad, scion of the royal family of Baroda and a close




37

friend. “There is a need to bring in calmness, stability and faith. Amin has been one

of the key think-tanks of the BCCI and being from the corporate world he would

know the problems faced by franchisees and broadcasters.

”

Amin has no known interest in politics though he is said to be close to Pawar. His

style of functioning is non-intrusive. Not many know that he is a good cook and that

his company owns a private jet. Former India stumper Kiran More admires Amin for

his honesty. "He keeps a low profile, is straightforward, does not interfere in the

selection of cricketers,” More told THE WEEK.

Modi has been more or less silent since the IPL final, except for occasional tweets.

The day the governing council meeting took place, he was unavailable for comment.

He tweeted, sometime during the evening, that he was at a spa taking a much-needed

rest. "I am still the chairman of the IPL—just suspended. Wait, we have just begun,"

he tweeted. On April 28 he arrived in Delhi and held discussions with his lawyers

Harish Salve and Ram Jethmalani.

Many believe that Modi will not go down silently. The governing council has given

him 15 days to clear his name. Speculation, however, is rife that Modi's way of

clearing his name could involve dragging many a name into the controversy.

.

Projection of IPL (2011/12/13)




38

Forecasting for next session (IPL), Forecasting is the process of making statements about events whose actual outcomes

(typically) have not yet been observed. A commonplace example might be estimation

of the expected value for some variable of interest at some specified future date.

Prediction is a similar, but more general term. Both might refer to formal statistical

methods employing time series, cross-sectional or longitudinal data, or alternatively

to less formal judgmental methods. "Forecasting" are sometimes reserved for

estimates of values at certain specific future times, while the term "prediction" is used

for more general estimates, such as the number of times floods will occur over a long

period. Risk and uncertainty are central to forecasting and prediction; it is generally

considered good practice to indicate the degree of uncertainty attaching to forecasts

Categories of forecasting methods

Time series methods (Time series methods use historical data as

the basis of estimating future outcomes .)

Rolling forecast (It is a projection into the future based on past

performances, routinely updated on a regular schedule to

incorporate data.)

Causal / econometric methods (Some forecasting methods use the

assumption that it is possible to identify the underlying factors

that might influence the variable that is being forecast. For

example, Auction of IPL team might be associated with session. If

the causes are understood, projections of the influencing

variables can be made and used in the forecast)

Judgmental methods.

Artificial intelligence methods




39

Forecasting accuracy

The forecast error is the difference between the actual value and the forecast value for

the corresponding period.

where E is the forecast error at period t, Y is the actual value at period t, and F is the

forecast for period t.

Measures of aggregate error:

Mean Absolute Error (MAE)

Mean Absolute Percentage Error (MAPE)

Percent Mean Absolute Deviation (PMAD)

Mean squared error (MSE)

Root Mean squared error (RMSE)

Forecast skill (SS)

The forecast error is the difference between the actual value and the forecast value for

the corresponding period.




40

where E is the forecast error at period t, Y is the actual value at period t,and F is the forecast

for period t.

Measures of aggregate error

Mean Absolute Error (MAE)

Mean Absolute Percentage Error (MAPE)

Percent Mean Absolute Deviation (PMAD)

Mean squared error (MSE)

Root Mean squared error (RMSE)

Forecast skill (SS)

How to Forecast Revenue and Growth of The Fourth Session Of IPL Forecasting business revenue and expenses during the startup stage is really more art

than science. Many entrepreneurs complain that building forecasts with any degree of

accuracy takes a lot of time--time that could be spent selling rather than planning. But

few investors will put money in your business if you're unable to provide a set of

thoughtful forecasts. More important, proper financial forecasts will help you develop

operational and staffing plans that will help make your business a success.

1. Start with expenses, not revenues

BRIMMING`KITTY Profit expectations of individual teams

Average Least Profitable

Revenues Central broadcasting

Central sponsorship

Team sponsorship

Gate receipts

In-stadia advertising




41

Merchandise sales

Media tie-ups

Prize money

Total

Expenditure Franchisee fees

Player salaries

Stadium fees

Travel and stay cost

Team promotions

Other costs

Total

Profits Here are some rules of thumb you should follow when forecasting expenses:

Double your estimates for advertising and marketing costs since they always

escalate beyond expectations.

Triple your estimates for legal, insurance and licensing fees since they're very hard

to predict without experience and almost always exceed expectations.

Keep track of direct sales and customer service time as a direct labor expense even

if you're doing these activities yourself during the startup stage because you'll want

to forecast this expense when you have more clients.

2. Forecast revenues using both a conservative case and an aggressive case.

The audacious optimism and creating forecasts based purely on conservative

thinking, I recommend that you embrace your dreams and build at least one set of

projections with aggressive assumptions. You won't become big unless you think

big! By building two sets of revenue projections (one aggressive, one conservative),




42

you'll force yourself to make conservative assumptions and then relax some of these

assumptions for your aggressive case

3. Check the key ratios to make sure your projections are sound. After

making aggressive revenue forecasts, it's easy to forget about expenses. Many

entrepreneurs will optimistically focus on reaching revenue goals and assume the

expenses can be adjusted to accommodate reality if revenue doesn't materialize.

The power of positive thinking might help you grow sales, but it's not enough to pay

your bills!

The best way to reconcile revenue and expense projections is by a series of reality

checks for key ratios.

1. Gross margin. What's the ratio of total direct costs to total revenue during a

given quarter or given year? This is one of the areas in which aggressive

assumptions typically become too unrealistic. Beware of assumptions that

make your gross margin increase from 10 to 50 percent! If customer service

and direct sales expenses are high now, they'll likely be high in the future.

2. Operating profit margin. What's the ratio of total operating costs--direct

costs and overheard, excluding financing costs--to total revenue during a

given quarter or given year? You should expect positive movement with this

ratio. As revenues grow, overhead costs should represent a small proportion of

total costs and your operating profit margin should improve. The mistake that

many entrepreneurs make is they forecast this break-even point too early and

assume they won't need much financing to reach this point.

3. Total headcount per client. If you're a one-man-army entrepreneur who

plans to grow the business on your own, pay special attention to this ratio.

Divide the number of employees at your company--just one if you're a jack-

of-all-trades--by the total number of clients you have.




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The Forecast Period

The first order of business when doing discounted cash flow (DCF) analysis is to

determine how far out into the future we should project cash flows.

For the purposes of our example, we'll assume that The Widget Company is growing

faster than the gross domestic product (GDP) expansion of the economy. During this

"excessive return" period, The Widget Company will be able to earn returns on new

investments that are greater than its cost of capital. So, our discounted cash flow

needs to forecast the amount of free cash flow that the company will produce for this

period.

Market revenue can forecast upon...... Franchises, Advertising saloat etc, & profit ratio between BCCI, Local cricket association,& Spenser

Money really matters and the IPL is no exception to it. The IPL or the richest cricket

league so far would fetch big bucks for the BCCI, IPL and all the eight franchisees.

There would be four major sources of income for the IPL :-

The sale of media rights for broadcasting of the IPL matches would get in Rs. 4,000

crs. Sony Entertainment Television (SET) and Singapore based World Sports Group

has got the global TV broadcasting rights of the Indian Premier League for the next

10 years. Out of this Rs. 4,000 cr the IPL would get 20% for itself, 8% as the prize

money and the remaining 72% would be evenly distributed among the eight teams.

The existing arrangements would work till the year 2012 after that the fresh auction

will be held.

The title sponsorship rights for the Indian Premier League has been secured by the

DLF Universal, Indian real estate developer. Hero Honda group would be the

associate sponsor. Pepsico and Kingfisher Airlines are the IPL’s partners for

tournament official beverage and advertising on Umpire’s clothes respectively. The




44

revenue from the all above sponsorship rights have been described as Central

Revenues with a proportion of 40% to IPL, 54% to franchisees and 6% to prize

money. After year 2017 the share proportion would be 50:45:5 respectively.

The franchisees, apart from the share in central revenues, can earn money by

franchisees rights like by selling advertising space in stadiums, by licensing products

for their teams like T-shirts, advertising on tickets and gate money. The 20% of the

amount earned in this head would go to the IPL.

Well, in IPL unlike other sports leagues the main source of

commerce is the sale of Television rights. IPL is based on a very

simple business. The revenues for the IPL and the franchisees come

from three streams: media rights, sponsorships under the central or

local pool, and gate receipts. The central pool includes sponsorships

for the entire league, to be distributed between the IPL and the

franchisees. The local pool comprises sponsorships each team

manages to attract, of which the franchisee/team keeps the entire

amount. The franchisees’ expenses include team franchising

installments, player and personnel, marketing, stadium expenses,

and promotion, event management and administration. Stadiums

could cost up to Rs 30 lakh per match, and each team is also

expected to spend approximately $3-4 million per year on

marketing, promotion, and event management costs.

A consortium including Sony Entertainment Television (SET) and

World Sports Group bought the broadcasting rights for a total of

$1.026 billion for ten years. SET will spend $108 million on

marketing, and the remaining $918 million goes into the central

pool. The proceeds are divided between the IPL and the

franchisees, where IPL’s share is 20% until 2013, and increases to

40% from the sixth year onwards. The franchisees receive 80% up

to 2013, and 60% from 2013-2018, less a fixed percentage that




45

goes towards prize money.

The central sponsorship deals are for five years and for the next ten

years, IPL and the franchisees will divide the revenues in the

proportion 40%:60%, with the latter amount to be divided equally

among the franchisees. Sponsors include DLF as title sponsor, and

associate/partner sponsors include Kingfisher, Hero Honda, Pepsi,

Citi, Vodafone, and ITC. Each franchisee could earn almost Rs 30

crore annually for the next five years. Additionally, the franchisees

keep all the revenue generated from the local pools, which include

team title sponsorship, partner sponsors, licensing, merchandising

(87.5%), in-stadium signage, as well as other forms of sponsorship

at the team level. Franchisees have appearance rights over the

players during the IPL tournament, which can amount to

approximately 10 days, of eight hours each. Gate receipts are a

significant revenue source, and the IPL’s share is 20% of the total

receipts from each franchisee, while the franchisees retain 80%

So where is the money coming from….. $1 Billion for 10 years Sony Media Rights

Central Revenues Money raised by Franchises Franchise Bid Money Title

Sponsorship of event Licensed Merchandised Mumbai($111.9M)

Bangalore($111.5M) Hyderabad($107M) Chennai($91M) Delhi($84M)

Mohali($76M) Kolkata($75M) Jaipur($67) Selling advertisement for stadia Licensing

products Merchandise sale Advertising on Tickets Gate Money

Take, for example, the third umpire ‘decision pending’ screen that runs 5 and 10-

second commercials of Nestle Munch and Kingfisher Airlines. Or, the Micromax

Mobiles ad that appears on the TV screen in the middle of an over when the bowler is

walking back to his run up. Even within the stadium, there are the MRF blimps (big

balloons) that are prominently featured in broadcasts.




46

While these may not be pleasing to the eyes of the viewers, the Indian cricket board is

clearly loving it. According to media planners, the third umpire screen is valued at Rs

6-7 lakh per 10 second slots, which is 50% higher than the television ad slots. The

blimp is also big money.

Two teams join IPL for $703 million

Two more teams will enter the Indian Premier League, the world's richest cricket

tournament, after bids worth a combined $703 million for team franchise rights were

announced on Sunday.

Counting some of the best-known Bollywood stars and billionaire tycoons among its

owners, and some of the world's most illustrious cricketers on its teamsheets, the IPL

will have 10 teams from next season and the number of matches will increase from 60

to 94.

The league's chairman Lalit Modi said the high sums involved in the bidding showed

the tournament was recession-proof, and is striving to compete for size with the likes

of the National Basketball Association (NBA) in the United States.

India, Asia's third-largest economy, is pulling away from the global slowdown faster

than many of its peers in the west, and is forecast to grow at 8.5 percent in the next

fiscal year.

Sahara Adventure Sports, part of the Sahara Group, won the rights for a team in the

western city of Pune for $370 million. A consortium named Rendezvous Sports

World won the franchise for the city of Kochi for $333 million.

"The IPL is recession proof. It's all about building the eye balls and building the fan

base, and we have been able to do that extremely well," Modi told CNN-IBN news

channel from the southern Indian city of Chennai.




47

"Our ambition is of course to become number one in the world in terms of sporting

league."

Mukesh Ambani, who controls Reliance Industries, and film actors Shah Rukh Khan

and Shilpa Shetty, all own teams in the Twenty20 tournament.

Ambani owns the most expensive team playing at the moment, the Mumbai Indians,

which he had bought for $111.9 million.

"I don't think IPL is recession proof, but the economy is pretty good now and cricket

remains a very good advertising vehicle in India," Latika Khaneja, director of Collage

Sports Management, told Reuters.

Broadcasting rights to the tournament were sold for $1 billion for 10 years in 2008




48

SUGGESTION & RECOMMENDATION

Everyone knows that IPL is the premier Twenty-20 league around and most of the

decisions are implemented after considering their financial impact. So in such a

situation, it is ludicrous to restrict the number of foreign players to 4

During the IPL match all players lost their unity & friendship. and conflict

took place among them & lost chance in T20 world cup ( due to IPL).

A window needs to be created for the IPL every year so that it does not

infringe on the traditional test match calendar and the paranoid British press

can stop their whining. This can be easily achieved if the BCCI compensates

the various boards for their players.

It has to be realized that the respective boards have invested a significant

amount of time and money in the development of their best players and stand

to lose a lot if these guys pick up injuries during the league.

This will also ensure that meaningless contests such as the recently concluded

mind numbingly boring England-WI series are not scheduled during the 40

odd days of the IPL




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CONCLUSION Most players and administrators are still just trying to grapple with this new format of

cricket. We can give them the benefit of the doubt provided that lessons are learnt

every year. As the IPL draws to a conclusion, the World Twenty20 championship will

commence in England. It will be interesting to see how that one shapes up.

I did try my level best to cover all those area where money can be invest to earn

more. I mentioned here forecast period ,revenue,market,etc .But money assumption

is remaining.

“The IPL has become a shining example for the business of sport

and we at Bandelier saw a business opportunity there,”




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BIBLIOGRAPHY

www.Indian Premier League Official Website,

www.Indian Premier League

www.IPL Wikipedia.com

www.Indian Premier League Economic Time.com

THE HINDU Paper, Economic Time, Business World Magazine.




IPL Project

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Transcript of IPL Project