invisibleRECYCLERS

Proposal by Patricia Maldonado

Pratt Graduate Communications DesignProfessor Tom Klinkowstein

Help reduce the amount of waste by taking recyclables.

Reduce the amount of waste & increase the amount of recycling. Let’s help them do more of this!

Helping the people who are helping the world one can & bottle at a time.

“I recycle already but would probably recycle more if I knew that I was helping someone on top of recycling.”- Upper East Side Resident

From 77th Street to 86th Street in between Lexington & East River Drive

LOCATION:Upper East Side

By joining together, shops, restaurants and neighbors; we can help them recycle more.

HOW?

Cleaner Neighborhoods.

More recycling.

LESS TRASH.

RESULT

HOW DOES IT WORK?

YOU : Accumulate recyclables

RECYCLER : Picks them up

CART : Used by recycler, advertises green products.

=

You recycle more / Recycler makes more $ / Advertising supports the program /

A Greener NYC

EMPLOYEES ($50,000 salary p/employee)

2 Coordinators - will manage connections between recyclers and the neighborhood (people,

shops, restaurants)

ADVERTISING COSTS ($20,000)

Flyers with info on program, carts, containers to keep items, website.

OFFICE SUPPLIES ($15,000)

Computers (2), desks, supplies (pens, paper)

OFFICE ($24,000 rent for the year)

Headquarters

TOTAL COST (for first year)

$159,000 (paid by advertising on carts)

FINANCIALS(based on a year)

Helping the people who are helping the world one can & bottle at a time.