Invisible recyclers
description
Transcript of Invisible recyclers
invisibleRECYCLERS
Proposal by Patricia Maldonado
Pratt Graduate Communications DesignProfessor Tom Klinkowstein
Help reduce the amount of waste by taking recyclables.
Reduce the amount of waste & increase the amount of recycling. Let’s help them do more of this!
Helping the people who are helping the world one can & bottle at a time.
“I recycle already but would probably recycle more if I knew that I was helping someone on top of recycling.”- Upper East Side Resident
From 77th Street to 86th Street in between Lexington & East River Drive
LOCATION:Upper East Side
By joining together, shops, restaurants and neighbors; we can help them recycle more.
HOW?
Cleaner Neighborhoods.
More recycling.
LESS TRASH.
RESULT
HOW DOES IT WORK?
YOU : Accumulate recyclables
RECYCLER : Picks them up
CART : Used by recycler, advertises green products.
=
You recycle more / Recycler makes more $ / Advertising supports the program /
A Greener NYC
EMPLOYEES ($50,000 salary p/employee)
2 Coordinators - will manage connections between recyclers and the neighborhood (people,
shops, restaurants)
ADVERTISING COSTS ($20,000)
Flyers with info on program, carts, containers to keep items, website.
OFFICE SUPPLIES ($15,000)
Computers (2), desks, supplies (pens, paper)
OFFICE ($24,000 rent for the year)
Headquarters
TOTAL COST (for first year)
$159,000 (paid by advertising on carts)
FINANCIALS(based on a year)
Helping the people who are helping the world one can & bottle at a time.