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The fastest & easiest way to

build your SaaS business

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• What is the Intuit Partner Platform (IPP)?

• Business opportunity: Why SaaS, Why Intuit?

• How Developers make money on IPP

• End-User Pricing

• Support: for Developers and End-Users

• Next Steps

What We’ll Cover

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The fastest & easiest way to build and grow your SaaS business:

• The fastest way to build and deploy SaaS

• The easiest way to sell SaaS to millions of customers

What is the Intuit Partner Platform?

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Platform-as-a-Service

Intuit Mar ketplac + rkPlace

• The fastest way to build and deploy SaaS

What is the Intuit Partner Platform?

Database as a Service

Front end UI

Integrated data

Marketplace

Services Billing + Identity + Permissions

Hosting Proven and mature infrastructure

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Platform-as-a-Service

• The easiest way to sell SaaS to millions of customers

What is the Intuit Partner Platform?

Database as a Service

Front end UI

Integrated data

Marketplace

Services

Hosting

Intuit Mar ketplac + rkPlace

Billing + Identity + Permissions

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Intuit Mar ketplac + rkPlace

• The easiest way to sell SaaS to millions of customers

What is the Intuit Partner Platform?

Billing + Identity + Permissions

• marketplace.intuit.com

• catalog of 3rd party

applications that extend

Intuit offerings

• IPP apps will feature

prominently

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Intuit Mar ketplac + rkPlace

What is the Intuit Partner Platform?

Billing + Identity + Permissions

• workplace.intuit.com

• Where users can find,

try, buy, use and manage

IPP apps

• The easiest way to sell SaaS to millions of customers

• workplace.intuit.com

• Where customers find,

try, buy, use and manage

IPP applications

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Intuit Mar ketplac + rkPlace

What is the Intuit Partner Platform?

Billing + Identity + Permissions

• SSO for all IPP apps

• The easiest way to sell SaaS to millions of customers

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• A single destination to

use apps

Intuit Mar ketplac + rkPlace

What is the Intuit Partner Platform?

• The easiest way to sell SaaS to millions of customers

Billing + Identity + Permissions

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Intuit Mar ketplac + rkPlace

What is the Intuit Partner Platform?

Billing + Identity + Permissions

• A single destination to

use apps

• The easiest way to sell SaaS to millions of customers

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Intuit Mar ketplac + rkPlace

What is the Intuit Partner Platform?

Billing + Identity + Permissions

• A single destination to

manage apps

• The easiest way to sell SaaS to millions of customers

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Intuit Mar ketplac + rkPlace

What is the Intuit Partner Platform?

Billing + Identity + Permissions

• A single destination to

pay for apps

• The easiest way to sell SaaS to millions of customers

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Intuit Mar ketplac + rkPlace

What is the Intuit Partner Platform?

Billing + Identity + Permissions

• A common permissions

model

• The easiest way to sell SaaS to millions of customers

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“Software-as-a-service (SaaS) adoption by small and medium-size businesses increased by 58% to 15% from 2006 to 2007 as the market’s early adopters flocked to the SaaS siren song of lower costs, quick deployment times, and mitigating IT staff constraints.”

– Michael Spayer (Forrester Research, February 2008)

Only 12% of QuickBooks unwilling to use SaaS solutions

The Business Opportunity: Why SaaS?

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The Business Opportunity: Why Intuit?

~4 million Small Business QuickBooks customers

~25 million users within those Small Businesses

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The Business Opportunity: Why Intuit?

~4 million Small Business QuickBooks customers

~25 million users within those Small Businesses

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The Business Opportunity: Why Intuit?

~4 million Small Business QuickBooks customers

~25 million users within those Small Businesses

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The Business Opportunity: Why Intuit?

~4 million Small Business QuickBooks customers

~25 million users within those Small Businesses

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How do Developers make money?

• Developers set subscription billing plan for application

• Intuit charges Revenue Share % + Usage Fee

• Intuit retains 20%

• Intuit charges to developers are tiered (more users, lower charges)

• Revenue Share covers:

• Billing including payment processing fees, billing infrastructure and the “checkout” experience

• Marketing and support services

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How do Developers make money?

- Revenue Share

- Usage Fee

- Taxes

- Transactional Deductions (e.g. refunds)

______________________________________

= Developer Fee

End-user License Fees

• Usage Fee = amount of time (in whole hours) a Licensee (End-User) spends using a Developer Application multiplied by the amount of data (in megabytes) the subscriber stores in the Application

• More about Usage Fee at: http://ipp.developer.intuit.com/3_FAQ

• Each month, Intuit calculates the following and pays the developer:

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How do Developers make money?

• Revenue Share & Usage Fees based on a tiered schedule

• Each month Intuit calculates the number of Active Users, excluding all free trial users of your application

Number of

Active Users

Revenue Share

(based on License Fees)

Usage Fee

(based on Monthly Usage)

up to 1,000 20% 10¢ per MbHr

1,001 to 10,000 18% 8¢ per MbHr

10,001 to 100,000 16% 6¢ per MbHr

over 100,000 14% 4¢ per MbHr

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End-User Pricing

• Developers can establish subscription billing plans for each application. Today:

• Establish length of free trial period (in days)

• Price subscription rates for discrete # of users

• Intuit automatically charges End-User accounts and collects subscription fees monthly on the anniversary date of the application subscription

• No billing event can be below $5

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Support: Developers and End-Users

• Developers support End-Users for their own applications

• Intuit supports developers while developing and maintain apps

• Intuit supports End-Users for Workplace, Tax Exemption, Sync and Billing

Developers Application End Users

What Intuit

Supports

• App Development with Flex

• QuickBase Support

• Account Maintenance & Billing

• Sync

• Workplace Help

• Tax Exempt

Certification

• Sync

How Intuit

Provides Support

• Email-incident-based Support

• Forums

• Online Knowledgebase &

Technical Resources

• Online Help &

Resources

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How does this all come together?

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Building and Deploying on IPP

Platform-as-a-Service

Intuit Mar ketplac + rkPlace

Database as a Service

Front end UI

Integrated data

Marketplace

Services Billing + Identity + Permissions

Hosting Proven and mature infrastructure

The fastest & easiest way to build and grow your SaaS business:

• The fastest way to build and deploy SaaS

• The easiest way to sell SaaS to millions of customers

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Next Steps

• Resources

• IPP Developer Center: ipp.developer.intuit.com

• Intuit Workplace : workplace.intuit.com

• Intuit Marketplace: marketplace.intuit.com

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The fastest & easiest way to

build your SaaS business