Introduction to Directi

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A presentation delivered at various B-Schools in 2009 introducing Directi, our businesses, products, culture, history etc

Transcript of Introduction to Directi

ISB Campus Placement 2010

http://bhavin.directi.comhttp://twitter.com/bhavintu

http://facebook.com/bhavin.t

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The Story

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Humble beginnings

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Started in 1998

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Seed capital of Rs 25,000 ($600)

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<500 sq ft of space

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An ambitious vision

Largest Web products company

Global footprint

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Directi Today

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Source: Merchant banker valuation at Feb 2008

A $300 million tech enterprise

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Deloitte & Touche Tech Fast 50 company in India from ‘05 to ’09

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Rapidly expanding team

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Sufficient cash reserves to cover 10 yrs Opex

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Offices in India, China, UAE and USA

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Millions of Customers, 50000+ channel partners, in 240+ countries

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6+ businesses; all amongst the top 5 or 10 worldwide

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Growth entirely funded through internal accruals

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25+ Products and services

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Domain Registration

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Web Hosting – Linux/Windows etc

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Web Design

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Email

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Antispam and Antivirus

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Payment Gateway Services

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Digital Certificates

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Domain Parking and Traffic monetization

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Serving 15 – 20 billion ad impressions per year

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> 1 million unique visitors every hour

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Patent pending search technology

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Runs on 500+ CPUs, 500+ GB RAM, 250 TB storage and more

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Unique Social TLD

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Social Networking and unique communication products for enterprises and end users

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Instant Messaging

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Micro blogging

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Why Join Directi?

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Cuz you can wear whatever you want

This is how we roll in the shire Pointy hats FTW We are coming to get you

Source: Actual pictures within office

Why Directi?

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Cuz you will work with the smartest people in the country

Why Directi?

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We go through great pains to find the best talent out there

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This year we are visiting 65 campuses

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35 Tech institutions

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15+ B-schools

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Visited 22 Tech institutions so far

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IITs, IIITs, NITs .. etc

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4000+ applicants in first round

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300+ applicants in 2nd / 3rd / 4th rounds

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30+ applicants in final round

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22 offers made (~0.5%)

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We only hire the best

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Also ran the largest Business Case study Contest & Coding contest in the country

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~460 and 650 teams

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~1500 and 1700 participants

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Our Recruitment process is second to none

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SmartNiceArticulateParanoid about Perfection&Get things doneOut of the box thinkers

We look for individuals who are -

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Cuz we have an awesome sports league

Why Directi?

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Source: http://flickr.com/directi

Soccer League

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Source: http://flickr.com/directi

Cricket League

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Source: http://flickr.com/directi

You gotta keep running …

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Source: http://flickr.com/directi

Paintball league

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Cuz Learning never stops at Directi

Why Directi?

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At Directi KRA could stand for –Knowledge Redistribution Activities

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Stats from our internal wiki

Our knowledgebase is 1,932,735,283 bytes (1.9 billion bytes) on disk ~ 3500 books

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Mailing Lists

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Blogs

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Micro Blogs

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Instant Messaging

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Training sessions

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RSS Feeds

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Interest Groups

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Cuz we know how to have fun

Why Directi?

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Source: http://flickr.com/directi

Working at Directi … not for the faint-hearted

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Source: http://flickr.com/directi

Fairly fit Santa …

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Source: http://flickr.com/directi

Directi has a state-of-the-art network, powerful workstations, and multiple monitors … hmmm what

can I use that for ??

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Source: http://flickr.com/directi

The only time without Internet connectivity

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Source: http://flickr.com/directi

It is important to maintain your aim at Directi

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Source: http://flickr.com/directi

Grooving it latino style …

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Source: http://flickr.com/directi

Yoga sessions (pushingAgainstImaginaryWallAsana)

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Cuz we take transparency to its extreme

Why Directi?

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Source: http://flickr.com/directi

Screens, Screens and more Screens

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Reports, Reports and more Reports

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Cuz we work hard and party harder

Why Directi?

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Source: http://flickr.com/directi

Always looking up

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Source: http://flickr.com/directi

Mixing business with pleasure – Can you spot the Directians?

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Cuz you can make a global impact

Why Directi?

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4.3 million registered domain names

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~ 200 countries

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100,000 new customers each month

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1 of 5 internet users visit a Skenzo site each month

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Cuz we offer a smorgasbord of benefits

Why Directi?

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Flexible work timings

We are a creative organization with creative people, and I believe creativity does not start and end with an alarm clock. The best software engineers I know have their high days and low days, and flexible working hours account for this quirk.

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Upcoming Rec centre with a state-of-the art gym, pool, TT, arcade center etc

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Amazing food

An accessible, always-stocked snack bar, with goodies, fresh juices, and other treats takes care of my in-between meals munching needs.

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Education sponsorships

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Insurance

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Concierge desk

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Cuz you’d rather be in the movie than just write the script

Why Directi?

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Our profiles

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At ISB we hope to find …

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Someone who can reverse entropy …

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... but we will settle for

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VP / Director – Strategy, Bizdev & MarketingWork Exp: 7+ yrs

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Strategic Partner Managers

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Profile Description

Your team will Consist of 5 to 50 people Have PnL Responsibility for a Market x Product Build cross-boundary “A” player teams Conduct Market Research and Strategize Hunt and Farm Build collaterals and Presentations

Geography – India, USA, China, UK, Germany, Australia

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Profile Description

Your team will Manage high impact Online and Offline Advertising

campaigns Deliver Sales Pitches Manage creative Social Media Marketing campaigns Participate in Conferences Engage in PR

Verticals – ISPs, Telcos, Cable Cos, Portals, BIFC, Directory Services, Educational Institutes, Domain Registrars, Web Hosts etc

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Profile Description

You have Immaculate written and oral communication skills Excellent Negotiation Skills Strong business acumen Excellent Sales capability

You are Target driven and motivated Logical and creative

You love Closing deals Technology Dilbert

You can Talk your way out of traffic tickets

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We are also seeking senior talent in …

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… HR, Finance, Facilities etc

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Application process

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It’s a simple process

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10 steps

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Step 1: Drink Red Bull

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Step 2: Prepare your resume, and an unCovering Letter

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Letter should cover – Why do you want to join us? (as if we need to ask that)

What value can you bring to the table?Why choose this industry?

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4 to 6 paras / 200 words < size < 600 words

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Step 3: Apply through CAS

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Step 4: Wait(optional … send bribe to reviewers)

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Step 5: Shortlisted candidates will be provided a Case Study, 1 week in advance

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Step 6: Drink lots more Red Bull

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Step 7: Prepare the case study

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Step 8: First Round: Personal interview15-20 minutes, get to know each other

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Step 9: Second Round: Case study presentation

(Logical thinking, Feasibility, Marketing Strategy, Out-of-the-box thinking, Structure, Text, Delivery, Articulation)

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Step 9.5: Third round - If necessary

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Step 10: Final round - With the CEO

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Important DatesPre-placement talk: Today

Release of JD on CAS: TomorrowApplication deadline: 21st Dec

Shortlist: 8th Jan

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Alums

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Life at Directi Partnering with the largest directory services, educational

institutes, business information providers, associations & banks in India to increase adoption of our products

Launching Directi’s foray into the B2C segment for web-presence products

Finding smart people Life at ISB

Sleepless nights, awesomest friends, crazy parties, fundoo profs, b-school competitions, arbit CP, midnight dunking…

Prior Experience Infosys – Project Manager, 7.5 Yrs

Prior Education B.E., VJTI Mumbai

Passionate About Friends, travel, food, table-tennis, my son, chilled margaritas

Tarun Davda

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Ritesh Prasad Life at Directi Building world class products with world class talent! Strategizing & defining feature specs for new & existing products

in the traffic monetization space Launching a media brokering & investments business for Directi

that deals with buying and selling large domain portfolios, website & toolbar traffic

Life at ISB Quizzing, Toastmasters Club & chilling out with chilled beers

Prior Experience Adobe – Computer Scientist, 5 Yrs Online Startup - Cofounder, 2 Yrs

Prior Education B.E. Hons. Computer Science, BITS-Pilani

Passionate About Quizzing, reading, oratory, travel & watching the latest

B/Hollywood flicks

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Life at Directi Working with the industry leaders in the Internet advertising &

Publisher Monetization space Representing Skenzo in the largest industry conference across the world Managing marketing and sales of Skenzo’s largest customer

segment Working with the best brains in the online industry

Life at ISB Rec Center, Quad Parties, Mid-Night Chai, Global Gyan, Base

less CP, Outstanding Friends, Inspiring Profs, 08 lounge parties Prior Experience

IBM India Pvt. Ltd.– SAP Consultant, 4 Yrs Prior Education

B.C.A, Christ College Bangalore Passionate About

Sports, Food, Traveling, Gaming, Tequila Shots

Rishi Kanoria

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Life at Directi Partnering with the largest ad networks around the globe,

handling ad-revenue responsibility for Europe. Representing the firm at international ad-tech conferences Living life Mumbai-style

Life at ISB Great friends, spirited parties, assignments, late-night jaunts

round the campus…all of this and more while under the constant shadow of honor code.

Prior Experience Infosys – Software Engineer (1 year) Thomas White Intl Ltd – Research Analyst (1.5 years)

Prior Education B.E., PESIT, Bangalore

Passionate About Books, politics, travelling

Deepak Rao

Join us in building a multi-billion dollar enterprise

http://careers.directi.comhttp://directi.com

http://bhavin.directi.com