Intelligent People. Uncommon Ideas. Directi, the Yesteryears by, Bhavin Turakhia CEO, Directi ().
Introduction to Directi
129
ISB Campus Placement 2010 http://bhavin.directi.com http://twitter.com/bhavintu http://facebook.com/bhavin.t
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A presentation delivered at various B-Schools in 2009 introducing Directi, our businesses, products, culture, history etc
Transcript of Introduction to Directi
ISB Campus Placement 2010
http://bhavin.directi.comhttp://twitter.com/bhavintu
http://facebook.com/bhavin.t
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The Story
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Humble beginnings
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Started in 1998
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Seed capital of Rs 25,000 ($600)
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<500 sq ft of space
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An ambitious vision
Largest Web products company
Global footprint
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Directi Today
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Source: Merchant banker valuation at Feb 2008
A $300 million tech enterprise
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Deloitte & Touche Tech Fast 50 company in India from ‘05 to ’09
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Rapidly expanding team
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Sufficient cash reserves to cover 10 yrs Opex
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Offices in India, China, UAE and USA
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Millions of Customers, 50000+ channel partners, in 240+ countries
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6+ businesses; all amongst the top 5 or 10 worldwide
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Growth entirely funded through internal accruals
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25+ Products and services
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Domain Registration
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Web Hosting – Linux/Windows etc
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Web Design
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Antispam and Antivirus
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Payment Gateway Services
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Digital Certificates
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Domain Parking and Traffic monetization
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Serving 15 – 20 billion ad impressions per year
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> 1 million unique visitors every hour
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Patent pending search technology
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Runs on 500+ CPUs, 500+ GB RAM, 250 TB storage and more
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Unique Social TLD
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Social Networking and unique communication products for enterprises and end users
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Instant Messaging
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Micro blogging
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Why Join Directi?
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Cuz you can wear whatever you want
This is how we roll in the shire Pointy hats FTW We are coming to get you
Source: Actual pictures within office
Why Directi?
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Cuz you will work with the smartest people in the country
Why Directi?
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We go through great pains to find the best talent out there
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This year we are visiting 65 campuses
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35 Tech institutions
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15+ B-schools
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Visited 22 Tech institutions so far
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IITs, IIITs, NITs .. etc
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4000+ applicants in first round
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300+ applicants in 2nd / 3rd / 4th rounds
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30+ applicants in final round
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22 offers made (~0.5%)
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We only hire the best
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Also ran the largest Business Case study Contest & Coding contest in the country
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~460 and 650 teams
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~1500 and 1700 participants
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Our Recruitment process is second to none
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SmartNiceArticulateParanoid about Perfection&Get things doneOut of the box thinkers
We look for individuals who are -
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Cuz we have an awesome sports league
Why Directi?
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Cuz Learning never stops at Directi
Why Directi?
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At Directi KRA could stand for –Knowledge Redistribution Activities
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Stats from our internal wiki
Our knowledgebase is 1,932,735,283 bytes (1.9 billion bytes) on disk ~ 3500 books
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Mailing Lists
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Blogs
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Micro Blogs
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Instant Messaging
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Training sessions
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RSS Feeds
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Interest Groups
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Cuz we know how to have fun
Why Directi?
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Source: http://flickr.com/directi
Working at Directi … not for the faint-hearted
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Source: http://flickr.com/directi
Directi has a state-of-the-art network, powerful workstations, and multiple monitors … hmmm what
can I use that for ??
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Source: http://flickr.com/directi
The only time without Internet connectivity
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Source: http://flickr.com/directi
It is important to maintain your aim at Directi
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Source: http://flickr.com/directi
Yoga sessions (pushingAgainstImaginaryWallAsana)
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Cuz we take transparency to its extreme
Why Directi?
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Reports, Reports and more Reports
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Cuz we work hard and party harder
Why Directi?
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Source: http://flickr.com/directi
Mixing business with pleasure – Can you spot the Directians?
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Cuz you can make a global impact
Why Directi?
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4.3 million registered domain names
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~ 200 countries
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100,000 new customers each month
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1 of 5 internet users visit a Skenzo site each month
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Cuz we offer a smorgasbord of benefits
Why Directi?
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Flexible work timings
We are a creative organization with creative people, and I believe creativity does not start and end with an alarm clock. The best software engineers I know have their high days and low days, and flexible working hours account for this quirk.
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Upcoming Rec centre with a state-of-the art gym, pool, TT, arcade center etc
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Amazing food
An accessible, always-stocked snack bar, with goodies, fresh juices, and other treats takes care of my in-between meals munching needs.
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Education sponsorships
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Insurance
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Concierge desk
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Cuz you’d rather be in the movie than just write the script
Why Directi?
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Our profiles
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At ISB we hope to find …
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Someone who can reverse entropy …
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... but we will settle for
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VP / Director – Strategy, Bizdev & MarketingWork Exp: 7+ yrs
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Strategic Partner Managers
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Profile Description
Your team will Consist of 5 to 50 people Have PnL Responsibility for a Market x Product Build cross-boundary “A” player teams Conduct Market Research and Strategize Hunt and Farm Build collaterals and Presentations
Geography – India, USA, China, UK, Germany, Australia
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Profile Description
Your team will Manage high impact Online and Offline Advertising
campaigns Deliver Sales Pitches Manage creative Social Media Marketing campaigns Participate in Conferences Engage in PR
Verticals – ISPs, Telcos, Cable Cos, Portals, BIFC, Directory Services, Educational Institutes, Domain Registrars, Web Hosts etc
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Profile Description
You have Immaculate written and oral communication skills Excellent Negotiation Skills Strong business acumen Excellent Sales capability
You are Target driven and motivated Logical and creative
You love Closing deals Technology Dilbert
You can Talk your way out of traffic tickets
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We are also seeking senior talent in …
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… HR, Finance, Facilities etc
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Application process
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It’s a simple process
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10 steps
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Step 1: Drink Red Bull
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Step 2: Prepare your resume, and an unCovering Letter
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Letter should cover – Why do you want to join us? (as if we need to ask that)
What value can you bring to the table?Why choose this industry?
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4 to 6 paras / 200 words < size < 600 words
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Step 3: Apply through CAS
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Step 4: Wait(optional … send bribe to reviewers)
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Step 5: Shortlisted candidates will be provided a Case Study, 1 week in advance
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Step 6: Drink lots more Red Bull
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Step 7: Prepare the case study
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Step 8: First Round: Personal interview15-20 minutes, get to know each other
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Step 9: Second Round: Case study presentation
(Logical thinking, Feasibility, Marketing Strategy, Out-of-the-box thinking, Structure, Text, Delivery, Articulation)
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Step 9.5: Third round - If necessary
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Step 10: Final round - With the CEO
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Important DatesPre-placement talk: Today
Release of JD on CAS: TomorrowApplication deadline: 21st Dec
Shortlist: 8th Jan
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Alums
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Life at Directi Partnering with the largest directory services, educational
institutes, business information providers, associations & banks in India to increase adoption of our products
Launching Directi’s foray into the B2C segment for web-presence products
Finding smart people Life at ISB
Sleepless nights, awesomest friends, crazy parties, fundoo profs, b-school competitions, arbit CP, midnight dunking…
Prior Experience Infosys – Project Manager, 7.5 Yrs
Prior Education B.E., VJTI Mumbai
Passionate About Friends, travel, food, table-tennis, my son, chilled margaritas
Tarun Davda
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Ritesh Prasad Life at Directi Building world class products with world class talent! Strategizing & defining feature specs for new & existing products
in the traffic monetization space Launching a media brokering & investments business for Directi
that deals with buying and selling large domain portfolios, website & toolbar traffic
Life at ISB Quizzing, Toastmasters Club & chilling out with chilled beers
Prior Experience Adobe – Computer Scientist, 5 Yrs Online Startup - Cofounder, 2 Yrs
Prior Education B.E. Hons. Computer Science, BITS-Pilani
Passionate About Quizzing, reading, oratory, travel & watching the latest
B/Hollywood flicks
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Life at Directi Working with the industry leaders in the Internet advertising &
Publisher Monetization space Representing Skenzo in the largest industry conference across the world Managing marketing and sales of Skenzo’s largest customer
segment Working with the best brains in the online industry
Life at ISB Rec Center, Quad Parties, Mid-Night Chai, Global Gyan, Base
less CP, Outstanding Friends, Inspiring Profs, 08 lounge parties Prior Experience
IBM India Pvt. Ltd.– SAP Consultant, 4 Yrs Prior Education
B.C.A, Christ College Bangalore Passionate About
Sports, Food, Traveling, Gaming, Tequila Shots
Rishi Kanoria
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Life at Directi Partnering with the largest ad networks around the globe,
handling ad-revenue responsibility for Europe. Representing the firm at international ad-tech conferences Living life Mumbai-style
Life at ISB Great friends, spirited parties, assignments, late-night jaunts
round the campus…all of this and more while under the constant shadow of honor code.
Prior Experience Infosys – Software Engineer (1 year) Thomas White Intl Ltd – Research Analyst (1.5 years)
Prior Education B.E., PESIT, Bangalore
Passionate About Books, politics, travelling
Deepak Rao
Join us in building a multi-billion dollar enterprise
http://careers.directi.comhttp://directi.com
http://bhavin.directi.com
