Introducing your product to Yandex

Post on 08-Jul-2015

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Presentation at Search Marketing Day 2013 in Poznan, Poland.

Transcript of Introducing your product to Yandex

Introducing your product to Yandex

Key SEO issues

What is Runet?

.ru .am .az .by .ge .kg .kz .md .su .tj .ua .uz

Processing search queries in Russia

Yandex62%

Google27%

Mail.Ru9%

Others2%

• 68 million users 18+• 370 million queries daily

Search engines:

Local search results and geographically dependent search queries

Compare regions tool

http://webmaster.yandex.ru/compare_regions.xml

Keywords selectionLost in translation...

Behavioral factors

• Amount of pageviews,

• Bounce rate,

• Exit pages,

• Avg. visit duration,

• Returning visits %,

• CTR of your snippets.

Buying links

Konstantin Kaninwww.pozycjonowanie.ru