Introducing your product to Yandex
9
Click here to load reader
-
Upload
konstantin-kanin -
Category
Marketing
-
view
455 -
download
0
description
Presentation at Search Marketing Day 2013 in Poznan, Poland.
Transcript of Introducing your product to Yandex
Introducing your product to Yandex
Key SEO issues
What is Runet?
.ru .am .az .by .ge .kg .kz .md .su .tj .ua .uz
Processing search queries in Russia
Yandex62%
Google27%
Mail.Ru9%
Others2%
• 68 million users 18+• 370 million queries daily
Search engines:
Local search results and geographically dependent search queries
Compare regions tool
http://webmaster.yandex.ru/compare_regions.xml
Keywords selectionLost in translation...
Behavioral factors
• Amount of pageviews,
• Bounce rate,
• Exit pages,
• Avg. visit duration,
• Returning visits %,
• CTR of your snippets.
Buying links
Konstantin Kaninwww.pozycjonowanie.ru