Introducing your product to Yandex

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Presentation at Search Marketing Day 2013 in Poznan, Poland.

Transcript of Introducing your product to Yandex

Page 1: Introducing your product to Yandex

Introducing your product to Yandex

Key SEO issues

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What is Runet?

.ru .am .az .by .ge .kg .kz .md .su .tj .ua .uz

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Processing search queries in Russia

Yandex62%

Google27%

Mail.Ru9%

Others2%

• 68 million users 18+• 370 million queries daily

Search engines:

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Local search results and geographically dependent search queries

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Compare regions tool

http://webmaster.yandex.ru/compare_regions.xml

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Keywords selectionLost in translation...

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Behavioral factors

• Amount of pageviews,

• Bounce rate,

• Exit pages,

• Avg. visit duration,

• Returning visits %,

• CTR of your snippets.

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Buying links

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Konstantin Kaninwww.pozycjonowanie.ru