Introducing Search Ads - Apple Inc.€¦ · A new way to discover and promote apps ... Introducing...

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A new way to discover and promote apps

Distribution #WWDC16

Session 302

Introducing Search Ads

Lindsay Verity Director, Product ManagementCasey Fictum Product ManagerEric Hall Manager, Data Engineering

3D4Medical Inks Zova djay ProUlysses

ChameleonRun

Frame.io Lara Croft GoAux Music Creation

Streaks

9:41 AM 100%

Featured

Featured

Categories

9:41 AM 100%

Featured

9:41 AM 100%

Featured

Categories Top Charts

9:41 AM 100%

Featured

9:41 AM 100%9:41 AM 100%

Featured

Search Categories Top Charts

9:41 AM 100%

Featured

9:41 AM 100%9:41 AM 100%

Featured

1.0

LightRight Johnny AppleseedOTOD Media

0

LightRight gives photographers the capability to capture and bookmark ideal natural light conditions. Hone your photography skills with the ideal app for lighting, rather than relying on a picture editor. Log and reference every color change to help you re-capture a given mood or moment. Spend less time with a camera editor or filter for photos, and get the light right with every shot.

Use LightRight to log lighting conditions like time, location, sun position, as well as meteorological variables like fog, cloud cover, pollen count, particulate matter, or wind.

Bookmark each unique lighting condition for easy reference and access. Add your own custom description to describe each moment.

lightright, light right, color change, light conditions, filter for

Apple Inc.

0 LightRight Johnny AppleseedOTOD Media

1.0

LightRight Johnny AppleseedOTOD Media

0

1.0

LightRight Johnny AppleseedOTOD Media

0

LightRight gives photographers the capability to capture and bookmark ideal natural light conditions. Hone your photography skills with the ideal app for lighting, rather than relying on a picture editor. Log and reference every color change to help you re-capture a given mood or moment. Spend less time with a camera editor or filter for photos, and get the light right with every shot.

Use LightRight to log lighting conditions like time, location, sun position, as well as meteorological variables like fog, cloud cover, pollen count, particulate matter, or wind.

Bookmark each unique lighting condition for easy reference and access. Add your own custom description to describe each moment.

lightright, light right, color change, light conditions, filter for

Apple Inc.

0 LightRight Johnny AppleseedOTOD Media

1.0

LightRight Johnny AppleseedOTOD Media

0

1.0

LightRight Johnny AppleseedOTOD Media

0

LightRight gives photographers the capability to capture and bookmark ideal natural light conditions. Hone your photography skills with the ideal app for lighting, rather than relying on a picture editor. Log and reference every color change to help you re-capture a given mood or moment. Spend less time with a camera editor or filter for photos, and get the light right with every shot.

Use LightRight to log lighting conditions like time, location, sun position, as well as meteorological variables like fog, cloud cover, pollen count, particulate matter, or wind.

Bookmark each unique lighting condition for easy reference and access. Add your own custom description to describe each moment.

lightright, light right, color change, light conditions, filter for

Apple Inc.

0 LightRight Johnny AppleseedOTOD Media

1.0

LightRight Johnny AppleseedOTOD Media

0

Search Ads

65%of all downloads follow

an App Store search

OTOD Media

LightRight gives photographers the capability to bookmark natural lighting conditions.

AdLightRight

GET(646)

Featured Top Charts Explore Search Updates

9:41 AM 100%

photo filters

Related: filters for pictures photography effects hd photo

war games

war games

$5.00Max Bid

$3.00Max Bid

$5.00Max Bid

$3.00Max Bid

war games

RelevanceHow It Works

App Store Metadata User Response

RelevanceHow It Works

App Store Metadata User Response

Cost per Tap Second Price Auction

CPT

PricingHow It Works

Cost per Tap Second Price Auction

CPT

PricingHow It Works

photo filters

Relevant

Not Relevant

Bid

photo filters

Relevant

Not Relevant

Bid

photo filters

Search Ads Overview

Casey FictumProduct Manager

Select Your App Set a Budget Add Payment Info

Ad

OTOD Media

GET

(646)

LightRight

LightRightAd OTOD Media GET

(646)

photo filters

photography

bookmark

photography filters

photo editing

flashlight

cloud cover

time and location

light right

color change

photo filters

photography

bookmark

photography filters

photo editing

flashlight

cloud cover

time and location

light right

color change

Set a Budget

$CPT

Max Daily Spend Max Cost per Tap

$ CPT

Add Payment Info

Add Payment Info

U.S. DollarCanadian DollarAustralian DollarBritish PoundEuro

Add Payment Info

Product FeaturesAdvanced controls

photography filters

filter camera

lightrite

photography

color change

filter apps

photo editing

editing apps

photo

light right

Product FeaturesKeyword suggestions

photo editing

editing apps

filter camera

photography

color change

photo filters

photo editing

photo

light right

Product FeaturesKeyword suggestions

photo editing

editing apps

filter camera

photography

color change

photo filters

photo editing

photo

light right

Product FeaturesKeyword suggestions

Product FeaturesKeyword suggestions

Product FeaturesKeyword suggestions

filter apps

filters for pictures

photo editing filters

Product FeaturesPopularity

filter camera

photography filters

photo editor

photo

editing apps

Product FeaturesPopularity

filter camera

photography filters

photo editor

photo

editing apps

[photo filters]

filters for pictures

Product FeaturesMatch type

[photo filters]

photo filters

filters for pictures

Product FeaturesMatch type

Broad match

Exact match[photo filters]

filters for pictures

Product FeaturesMatch type

photo filters

Audiences GenderAgeDevice location

Product FeaturesAdvanced targeting

New Users

My Existing Users My Other App Users

Audiences GenderAgeDevice location

Product FeaturesAdvanced targeting

18 34

OTOD Media Johnny Appleseed

Ad Groups KeywordsOverview Reports

3873JFCAMPAIGN ID

Edit Settings

3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Impressions Taps Conversions4,276 958 383

Campaign Trending

Average Tap Through Rate22.4%

Average Conversion Rate40.1%

Average Cost Per Acquisition$2.34

Average Cost Per Tap$0.86

ActivatedCAMPAIGN

LightRight LaunchLightRight LightRight Launch

Spend$825

Apple Inc.

Keywords Negative Keywords

Ad Groups KeywordsOverview Reports

Ad Group NameKeyword

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Status

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Paused

[lightright]

light right

light conditions

filter for photos

picture editor

color change

app for lighting

camera editor

Manage Keywords

Edit ColumnsAdd Keywords Actions Filter

Search Terms

3873JFCAMPAIGN ID

Edit Settings

Bid

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

CPA TTRAvg CPTSpend

50.6%

43.8%

22.9%

27.1%

18.0%

20.2%

25.5%

21.5%

$0.25

$0.40

$0.75

$0.88

$0.75

$0.80

$0.94

$0.95

$0.46

$0.73

$1.62

$2.13

$2.11

$4.00

$5.17

$2.67

$20.25

$25.60

$40.50

$51.04

$33.75

$40.00

$51.70

$95.95

Impressions Taps Conversions

160

146

236

214

250

247

216

469

81

64

54

58

45

50

55

101

44

35

25

24

16

10

10

36

CR

54.3%

54.7%

46.3%

41.4%

35.6%

20.0%

18.2%

35.6%

Activated

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

Find search terms 3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Apple Inc.

CPA TTRAvg CPTSpend

56.4%

45.6%

24.1%

36.7%

29.6%

21.9%

21.9%

$0.25

$0.48

$0.63

$0.79

$0.82

$0.77

$0.80

$0.54

$1.07

$1.63

$2.01

$2.17

$2.05

$5.47

$32.75

$22.56

$35.91

$40.29

$30.34

$24.64

$32.80

Impressions Taps Conversions

250

103

237

139

125

146

187

131

47

57

51

37

32

41

61

21

22

14

11

10

6

CR

50.4%

44.7%

38.6%

39.2%

37.8%

37.5%

14.6%

Ad Group Name

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Search Term

lightright

lightrite

color edit

photography

photo editing

photo edit

color

Search Type

Keyword Match

Keyword Match

Search Match

Search Match

Search Match

Search Match

Keyword Match

Keywords Negative Keywords

Overview

Search Terms

Manage Search Terms

Edit Columns

Find search terms

Actions Filter

3873JFCAMPAIGN ID

Edit Settings

Ad Groups Keywords Reports

Activated

Matched Keyword

[lightright]

light right

color change

[keyword3]

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

Showing 1 - 7 of 1 1

3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Apple Inc.

Impressions

2,121

781

1,205

1,049

1,183

Search Term

lightright

light right

color change

color filters

natural light

500

100

400

0

600

200

700

300

Filters

Last updated on 7/7/16 at 4:45PM PST

Ad Groups KeywordsOverview Reports

WeeklyDaily

Download

Date

Ad Group

Keyword

Device Class

Age

Gender

Location

Search Term

Impressions 6,340

11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 3 4 5 6 7

OTOD Media Johnny Appleseed

3112/1/15 - 12/7/15 316/11/16 - 7/7/16

3873JFCAMPAIGN ID

Edit Settings

ActivatedCAMPAIGN

LightRight LaunchLightRight LightRight Launch

Apple Inc.

Attribution APIProduct Features

light right

picture editor

photo editing

Attribution APIProduct Features

$

$$

$$$light right

picture editor

photo editing

How to Set Up andManage a Search Campaign

Eric HallManager, Data Engineering

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Search by app name, app ID or URL

Which app do you want to promote?

Create Campaign

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Search by app name, app ID or URL

Which app do you want to promote?

Create Campaign

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

Ad Group Keywords

Campaign Name

Budget ? Maximum Daily Spend ?

Search Match ?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group

Default Max CPT Bid ?

Storefronts ?

United States English

iPad and iPhone

Optional

Choose where your ad is shown and set your pricing targets

Search by app name, app ID or URL

Which app do you want to promote?

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Create Campaign

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

App Name

LightRight

Ad Group Keywords

Campaign Name

Budget ? Maximum Daily Spend ?

Search Match ?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group

Default Max CPT Bid ?

Storefronts ?

United States English

iPad and iPhone

Optional

Choose where your ad is shown and set your pricing targets

Search by app name, app ID or URL

Which app do you want to promote?

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

lightright

Create Campaign

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

App Name

LightRight

Ad Group KeywordsUse keywords to reach your target audience.

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

Device Location

All genders and ages

Have not downloaded the app

All locations

Campaign Name

Budget ? Maximum Daily Spend ?

My Keyword List

Add keywords, use commas to separate

No keywords added yet

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group

Default Max CPT Bid ?

Storefronts ?

United States English

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

Add Ad Group Negative Keywords

iPad and iPhone

Optional

Choose where your ad is shown and set your pricing targets

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Create Campaign

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

App Name

LightRight

Ad Group KeywordsUse keywords to reach your target audience.

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

Device Location

All genders and ages

Have not downloaded the app

All locations

Campaign Name

Budget ? Maximum Daily Spend ?

My Keyword List

Add keywords, use commas to separate

No keywords added yet

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group

Default Max CPT Bid ?

Storefronts ?

United States English

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

Add Ad Group Negative Keywords

iPad and iPhone

Optional

Choose where your ad is shown and set your pricing targets

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Create Campaign

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

App Name

LightRight

Ad Group KeywordsUse keywords to reach your target audience.

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

Device Location

All genders and ages

Have not downloaded the app

All locations

Campaign Name

Budget ? Maximum Daily Spend ?

My Keyword List

Add keywords, use commas to separate

No keywords added yet

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group

Default Max CPT Bid ?

Storefronts ?

United States English

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

Add Ad Group Negative Keywords

iPad and iPhone

Optional

Choose where your ad is shown and set your pricing targets

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Create Campaign

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

App Name

LightRight

Ad Group KeywordsUse keywords to reach your target audience.

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

Device Location

All genders and ages

Have not downloaded the app

All locations

Campaign Name

Budget ? Maximum Daily Spend ?

My Keyword List

Add keywords, use commas to separate

No keywords added yet

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group

Default Max CPT Bid ?

Storefronts ?

United States English

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

Add Ad Group Negative Keywords

iPad and iPhone

Optional

Choose where your ad is shown and set your pricing targets

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Create Campaign

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

App Name

LightRight

LightRight Launch

Apple Inc.

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

Create Campaign

Search Ads Mediavest Obi-Wan K.

App Name

LightRight

Ad Group KeywordsUse keywords to reach your target audience.

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

Device Location

All genders and ages

Have not downloaded the app

All locations

Campaign Name

Budget ? Maximum Daily Spend ?

My Keyword List

Add keywords, use commas to separate

No keywords added yet

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group

Default Max CPT Bid ?

Storefronts ?

Add Ad Group Negative Keywords

iPad and iPhone

Optional

Choose where your ad is shown and set your pricing targets

United States English

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

LightRight Launch

Apple Inc.

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

Create Campaign

Search Ads Mediavest Obi-Wan K.

App Name

LightRight

Ad Group KeywordsUse keywords to reach your target audience.

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

Device Location

All genders and ages

Have not downloaded the app

All locations

Campaign Name

Budget ? Maximum Daily Spend ?

My Keyword List

Add keywords, use commas to separate

No keywords added yet

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group

Default Max CPT Bid ?

Storefronts ?

Add Ad Group Negative Keywords

iPad and iPhone

Optional

Choose where your ad is shown and set your pricing targets

United States English

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

LightRight Launch

Apple Inc.

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

Create Campaign

Search Ads Mediavest Obi-Wan K.

App Name

LightRight

Ad Group KeywordsUse keywords to reach your target audience.

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

Device Location

All genders and ages

Have not downloaded the app

All locations

Campaign Name

Budget ? Maximum Daily Spend ?

My Keyword List

Add keywords, use commas to separate

No keywords added yet

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group

Default Max CPT Bid ?

Storefronts ?

Add Ad Group Negative Keywords

iPad and iPhone

Optional

Choose where your ad is shown and set your pricing targets

United States English

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

LightRight Launch

$3,000.00

Apple Inc.

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

Create Campaign

Search Ads Mediavest Obi-Wan K.

App Name

LightRight

Ad Group KeywordsUse keywords to reach your target audience.

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

User Location

All genders and ages

Have not downloaded the app

All locations

Campaign Name

Budget ? Maximum Daily Spend ?

My Keyword List

Add keywords, use commas to separate

No keywords added yet

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group

Default Max CPT Bid ?

Storefronts ?

United States English

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

Add Ad Group Negative Keywords

iPad and iPhone

LightRight Launch

Optional

LightRight Launch GroupChoose where your ad is shown and set your pricing targets

Change match type by hovering over individual keywords. For bulk edits, click select, then edit. Once you save this campaign, you will be unable to change match types.

Apple Inc.

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

Create Campaign

Search Ads Mediavest Obi-Wan K.

App Name

LightRight

Ad Group KeywordsUse keywords to reach your target audience.

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

User Location

All genders and ages

Have not downloaded the app

All locations

Campaign Name

Budget ? Maximum Daily Spend ?

My Keyword List

Add keywords, use commas to separate

No keywords added yet

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group

Default Max CPT Bid ?

Storefronts ?

United States English

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

Add Ad Group Negative Keywords

iPad and iPhone

LightRight Launch

Optional

LightRight Launch GroupChoose where your ad is shown and set your pricing targets

Change match type by hovering over individual keywords. For bulk edits, click select, then edit. Once you save this campaign, you will be unable to change match types.

Apple Inc.

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

Create Campaign

Search Ads Mediavest Obi-Wan K.

App Name

LightRight

Ad Group KeywordsUse keywords to reach your target audience.

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

User Location

All genders and ages

Have not downloaded the app

All locations

Campaign Name

Budget ? Maximum Daily Spend ?

My Keyword List

Add keywords, use commas to separate

No keywords added yet

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group

Default Max CPT Bid ?

Storefronts ?

United States English

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

Add Ad Group Negative Keywords

iPad and iPhone

LightRight Launch

Optional

LightRight Launch GroupChoose where your ad is shown and set your pricing targets

Change match type by hovering over individual keywords. For bulk edits, click select, then edit. Once you save this campaign, you will be unable to change match types.

$50.00

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

Create Campaign

Search Ads Mediavest Obi-Wan K.

App Name

LightRight

Ad Group KeywordsUse keywords to reach your target audience.

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

Device Location

All genders and ages

Have not downloaded the app

All locations

Campaign Name

Budget ? Maximum Daily Spend ?

My Keyword List

Add keywords, use commas to separate

No keywords added yet

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group

Default Max CPT Bid ?

Storefronts ?

Add Ad Group Negative Keywords

iPad and iPhone

Choose where your ad is shown and set your pricing targets

United States English

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

LightRight Launch

$3,000.00 $50.00

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

Create Campaign

Search Ads Mediavest Obi-Wan K.

App Name

LightRight

Ad Group KeywordsUse keywords to reach your target audience.

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

Device Location

All genders and ages

Have not downloaded the app

All locations

Campaign Name

Budget ? Maximum Daily Spend ?

My Keyword List

Add keywords, use commas to separate

No keywords added yet

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group

Default Max CPT Bid ?

Storefronts ?

Add Ad Group Negative Keywords

iPad and iPhone

Choose where your ad is shown and set your pricing targets

United States English

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

LightRight Launch

$3,000.00 $50.00Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

Create Campaign

Search Ads Mediavest Obi-Wan K.

App Name

LightRight

Ad Group KeywordsUse keywords to reach your target audience.

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

Device Location

All genders and ages

Have not downloaded the app

All locations

Campaign Name

Budget ? Maximum Daily Spend ?

My Keyword List

Add keywords, use commas to separate

No keywords added yet

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group

Default Max CPT Bid ?

Storefronts ?

Add Ad Group Negative Keywords

iPad and iPhone

Choose where your ad is shown and set your pricing targets

United States English

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

LightRight Launch

$3,000.00 $50.00Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

Create Campaign

Search Ads Mediavest Obi-Wan K.

App Name

LightRight

Ad Group KeywordsUse keywords to reach your target audience.

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

Device Location

All genders and ages

Have not downloaded the app

All locations

Campaign Name

Budget ? Maximum Daily Spend ?

My Keyword List

Add keywords, use commas to separate

No keywords added yet

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group

Default Max CPT Bid ?

Storefronts ?

Add Ad Group Negative Keywords

iPad and iPhone

Choose where your ad is shown and set your pricing targets

United States English

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

LightRight Launch

$3,000.00 $50.00Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

Create Campaign

Search Ads Mediavest Obi-Wan K.

App Name

LightRight

Ad Group KeywordsUse keywords to reach your target audience.

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

Device Location

All genders and ages

Have not downloaded the app

All locations

Campaign Name

Budget ? Maximum Daily Spend ?

My Keyword List

Add keywords, use commas to separate

No keywords added yet

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group

Default Max CPT Bid ?

Storefronts ?

Add Ad Group Negative Keywords

iPad and iPhone

Choose where your ad is shown and set your pricing targets

United States English

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

LightRight Launch

$3,000.00 $50.00Search Ads OTOD Media Johnny Appleseed

Apple Inc.

LightRight Launch Group

Apple Inc.

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

Create Campaign

Search Ads Mediavest Obi-Wan K.

App Name

LightRight

Ad Group KeywordsUse keywords to reach your target audience.

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

Device Location

All genders and ages

Have not downloaded the app

All locations

Campaign Name

Budget ? Maximum Daily Spend ?

My Keyword List

Add keywords, use commas to separate

No keywords added yet

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group

Default Max CPT Bid ?

Storefronts ?

Add Ad Group Negative Keywords

iPad and iPhone

Choose where your ad is shown and set your pricing targets

United States English

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

LightRight Launch

$3,000.00 $50.00

Apple Inc.

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

Create Campaign

Search Ads Mediavest Obi-Wan K.

App Name

LightRight

Ad Group KeywordsUse keywords to reach your target audience.

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

Device Location

All genders and ages

Have not downloaded the app

All locations

Campaign Name

Budget ? Maximum Daily Spend ?

My Keyword List

Add keywords, use commas to separate

No keywords added yet

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group

Default Max CPT Bid ?

Storefronts ?

Add Ad Group Negative Keywords

iPad and iPhone

Choose where your ad is shown and set your pricing targets

United States English

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

LightRight Launch

$3,000.00 $50.00

Apple Inc.

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

Create Campaign

Search Ads Mediavest Obi-Wan K.

App Name

LightRight

Ad Group KeywordsUse keywords to reach your target audience.

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

Device Location

All genders and ages

Have not downloaded the app

All locations

Campaign Name

Budget ? Maximum Daily Spend ?

My Keyword List

Add keywords, use commas to separate

No keywords added yet

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group

Default Max CPT Bid ?

Storefronts ?

Add Ad Group Negative Keywords

iPad and iPhone

Choose where your ad is shown and set your pricing targets

United States English

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

LightRight Launch

$3,000.00 $50.00

iPad and iPhoneiPhone OnlyiPad Only

Ad Group KeywordsUse keywords to reach your target audience.

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

Device Location

All genders and ages

Have not downloaded the app

All locations

My Keyword List

Add keywords, use commas to separate

No keywords added yet

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

CPA Goal

Default Max CPT Bid ?

Add Ad Group Negative Keywords

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

Apple Inc.

Ad Group Name

Devices

Ad Scheduling

Ad Group Settings

Create Ad Group

Storefronts ?

iPad and iPhone

LightRight Launch GroupChoose where your ad is shown and set your pricing targets

United States English

Search Ads OTOD Media Johnny Appleseed

316/14/16

Start date ?

End Date (Optional)

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

?Dayparting Optional ?

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

Ad Group KeywordsUse keywords to reach your target audience.

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

Device Location

All genders and ages

Have not downloaded the app

All locations

My Keyword List

Add keywords, use commas to separate

No keywords added yet

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

CPA Goal

Default Max CPT Bid ?

Add Ad Group Negative Keywords

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

Apple Inc.

Ad Group Name

Devices

Ad Scheduling

Ad Group Settings

Create Ad Group

Storefronts ?

iPad and iPhone

LightRight Launch GroupChoose where your ad is shown and set your pricing targets

United States English

Search Ads OTOD Media Johnny Appleseed

316/14/16

Start date ?

End Date (Optional)

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

?Dayparting Optional ?

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

Ad Group KeywordsUse keywords to reach your target audience.

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

Device Location

All genders and ages

Have not downloaded the app

All locations

My Keyword List

Add keywords, use commas to separate

No keywords added yet

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

CPA Goal

Default Max CPT Bid ?

Add Ad Group Negative Keywords

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

Ad Group Name

Devices

Ad Scheduling

Ad Group Settings

Create Ad Group

Storefronts ?

iPad and iPhone

LightRight Launch GroupChoose where your ad is shown and set your pricing targets

United States English

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

316/14/16

Start date ?

End Date (Optional)

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

?Dayparting Optional ?

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

Create Campaign

Search Ads Mediavest Obi-Wan K.

App Name

LightRight

Ad Group KeywordsUse keywords to reach your target audience.

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

Device Location

All genders and ages

Have not downloaded the app

All locations

Campaign Name

Budget ? Maximum Daily Spend ?

My Keyword List

Add keywords, use commas to separate

No keywords added yet

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

CPA Goal

Default Max CPT Bid ?

Add Ad Group Negative Keywords

LightRight Launch

$3,000.00

316/14/16

Start date ?

End Date (Optional)

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

?Dayparting Optional ?

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

$50.00

Ad Group Name

Devices

Ad Scheduling

Ad Group Settings

Create Ad Group

Storefronts ?

iPad and iPhone

LightRight Launch GroupChoose where your ad is shown and set your pricing targets

United States English

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

Create Campaign

Search Ads Mediavest Obi-Wan K.

App Name

LightRight

Ad Group KeywordsUse keywords to reach your target audience.

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

Device Location

All genders and ages

Have not downloaded the app

All locations

Campaign Name

Budget ? Maximum Daily Spend ?

My Keyword List

Add keywords, use commas to separate

No keywords added yet

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

CPA Goal

Default Max CPT Bid ?

Add Ad Group Negative Keywords

LightRight Launch

$3,000.00

316/14/16

Start date ?

End Date (Optional)

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

?Dayparting Optional ?

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

$50.00

Ad Group Name

Devices

Ad Scheduling

Ad Group Settings

Create Ad Group

Storefronts ?

iPad and iPhone

LightRight Launch GroupChoose where your ad is shown and set your pricing targets

United States English

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

Create Campaign

Search Ads Mediavest Obi-Wan K.

App Name

LightRight

Ad Group KeywordsUse keywords to reach your target audience.

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

Device Location

All genders and ages

Have not downloaded the app

All locations

Campaign Name

Budget ? Maximum Daily Spend ?

My Keyword List

Add keywords, use commas to separate

No keywords added yet

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

CPA Goal

Default Max CPT Bid ?

Add Ad Group Negative Keywords

LightRight Launch

$3,000.00

316/14/16

Start date ?

End Date (Optional)

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

?Dayparting Optional ?

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

$50.00

Ad Group Name

Devices

Ad Scheduling

Ad Group Settings

Create Ad Group

Storefronts ?

iPad and iPhone

LightRight Launch GroupChoose where your ad is shown and set your pricing targets

United States English

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

Create Campaign

Search Ads Mediavest Obi-Wan K.

App Name

LightRight

Ad Group KeywordsUse keywords to reach your target audience.

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

Device Location

All genders and ages

Have not downloaded the app

All locations

Campaign Name

Budget ? Maximum Daily Spend ?

My Keyword List

Add keywords, use commas to separate

No keywords added yet

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

CPA Goal

Default Max CPT Bid ?

Add Ad Group Negative Keywords

LightRight Launch

$3,000.00

316/14/16

Start date ?

End Date (Optional)

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

?Dayparting Optional ?

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

$50.00

Ad Group Name

Devices

Ad Scheduling

Ad Group Settings

Create Ad Group

Storefronts ?

iPad and iPhone

LightRight Launch GroupChoose where your ad is shown and set your pricing targets

United States English

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

Create Campaign

Search Ads Mediavest Obi-Wan K.

App Name

LightRight

Ad Group KeywordsUse keywords to reach your target audience.

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

User Location

All genders and ages

Have not downloaded the app

All locations

Campaign Name

Budget ? Maximum Daily Spend ?

My Keyword List

Add keywords, use commas to separate

No keywords added yet

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group

Default Max CPT Bid ?

Storefronts ?

United States English

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

Add Ad Group Negative Keywords

iPad and iPhone

LightRight Launch

$3,000.00 $3,000.00

LightRight Launch GroupChoose where your ad is shown and set your pricing targets

316/14/16

Flight date ?

End my ad group on a specific day

?

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

Dayparting

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

End my ad group on a specific day

?

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

Dayparting

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

Create Campaign

Search Ads Mediavest Obi-Wan K.

App Name

LightRight

Ad Group KeywordsUse keywords to reach your target audience.

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

User Location

All genders and ages

Have not downloaded the app

All locations

Campaign Name

Budget ? Maximum Daily Spend ?

My Keyword List

Add keywords, use commas to separate

No keywords added yet

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group

Default Max CPT Bid ?

Storefronts ?

United States English

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

Add Ad Group Negative Keywords

iPad and iPhone

LightRight Launch

$3,000.00 $3,000.00

LightRight Launch GroupChoose where your ad is shown and set your pricing targets

316/14/16

Flight date ?

End my ad group on a specific day

?

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

Dayparting

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

End my ad group on a specific day

?

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

Dayparting

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

Create Campaign

Search Ads Mediavest Obi-Wan K.

App Name

LightRight

Ad Group KeywordsUse keywords to reach your target audience.

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

User Location

All genders and ages

Have not downloaded the app

All locations

Campaign Name

Budget ? Maximum Daily Spend ?

My Keyword List

Add keywords, use commas to separate

No keywords added yet

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group

Default Max CPT Bid ?

Storefronts ?

United States English

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

Add Ad Group Negative Keywords

iPad and iPhone

LightRight Launch

$3,000.00 $3,000.00

LightRight Launch GroupChoose where your ad is shown and set your pricing targets

316/14/16

Flight date ?

End my ad group on a specific day

?

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

Dayparting

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

End my ad group on a specific day

?

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

Dayparting

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

$1.00

Ad Group KeywordsUse keywords to reach your target audience.

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

Device Location

All genders and ages

Have not downloaded the app

All locations

My Keyword List

Add keywords, use commas to separate

No keywords added yet

Add Ad Group Negative Keywords

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

CPA Goal

Default Max CPT Bid ?

$1.00

CPA Goal

Optional

?

Ad Group KeywordsUse keywords to reach your target audience.

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

Device Location

All genders and ages

Have not downloaded the app

All locations

My Keyword List

Add keywords, use commas to separate

No keywords added yet

Add Ad Group Negative Keywords

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

CPA Goal

Default Max CPT Bid ?

$1.00

CPA Goal

Optional

?

Ad Group KeywordsUse keywords to reach your target audience.

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

Device Location

All genders and ages

Have not downloaded the app

All locations

My Keyword List

Add keywords, use commas to separate

No keywords added yet

Add Ad Group Negative Keywords

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

CPA Goal

Default Max CPT Bid ?

$1.00

CPA Goal

Optional

?

Apple Inc.

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

Create Campaign

Search Ads Mediavest Obi-Wan K.

App Name

LightRight

Ad Group KeywordsUse keywords to reach your target audience.

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

Device Location

All genders and ages

Have not downloaded the app

All locations

Campaign Name

Budget ? Maximum Daily Spend ?

My Keyword List

Add keywords, use commas to separate

No keywords added yet

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

Ad Group Name

Devices

Ad Scheduling

316/14/16

Start date ?

End Date (Optional)

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

?Dayparting Optional ?

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

CPA Goal

Ad Group Settings

Create Ad Group

Default Max CPT Bid ?

Storefronts ?

Add Ad Group Negative Keywords

iPad and iPhone

$1.00

LightRight Launch

$3,000.00

LightRight Launch GroupChoose where your ad is shown and set your pricing targets

CPA Goal

Optional

?

$50.00

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

United States English

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

Create Campaign

Search Ads Mediavest Obi-Wan K.

App Name

LightRight

Ad Group KeywordsUse keywords to reach your target audience.

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

Device Location

All genders and ages

Have not downloaded the app

All locations

Campaign Name

Budget ? Maximum Daily Spend ?

My Keyword List

Add keywords, use commas to separate

No keywords added yet

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

Ad Group Name

Devices

Ad Scheduling

316/14/16

Start date ?

End Date (Optional)

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

?Dayparting Optional ?

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

CPA Goal

Ad Group Settings

Create Ad Group

Default Max CPT Bid ?

Storefronts ?

Add Ad Group Negative Keywords

iPad and iPhone

$1.00

LightRight Launch

$3,000.00

LightRight Launch GroupChoose where your ad is shown and set your pricing targets

CPA Goal

Optional

?

$50.00

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

United States English

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

Create Campaign

Search Ads Mediavest Obi-Wan K.

App Name

LightRight

Ad Group KeywordsUse keywords to reach your target audience.

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

Device Location

All genders and ages

Have not downloaded the app

All locations

Campaign Name

Budget ? Maximum Daily Spend ?

My Keyword List

Add keywords, use commas to separate

No keywords added yet

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

Ad Group Name

Devices

Ad Scheduling

316/14/16

Start date ?

End Date (Optional)

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

?Dayparting Optional ?

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

CPA Goal

Ad Group Settings

Create Ad Group

Default Max CPT Bid ?

Storefronts ?

Add Ad Group Negative Keywords

iPad and iPhone

$1.00

LightRight Launch

$3,000.00

LightRight Launch GroupChoose where your ad is shown and set your pricing targets

CPA Goal

Optional

?

$50.00

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

United States English

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

Create Campaign

Search Ads Mediavest Obi-Wan K.

App Name

LightRight

Ad Group KeywordsUse keywords to reach your target audience.

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

Device Location

All genders and ages

Have not downloaded the app

All locations

Campaign Name

Budget ? Maximum Daily Spend ?

My Keyword List

Add keywords, use commas to separate

No keywords added yet

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

Ad Group Name

Devices

Ad Scheduling

316/14/16

Start date ?

End Date (Optional)

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

?Dayparting Optional ?

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

CPA Goal

Ad Group Settings

Create Ad Group

Default Max CPT Bid ?

Storefronts ?

Add Ad Group Negative Keywords

iPad and iPhone

$1.00

LightRight Launch

$3,000.00

LightRight Launch GroupChoose where your ad is shown and set your pricing targets

CPA Goal

Optional

?

$50.00

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

United States English

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

Create Campaign

Search Ads Mediavest Obi-Wan K.

App Name

LightRight

Ad Group KeywordsUse keywords to reach your target audience.

Campaign Name

Budget ? Maximum Daily Spend ?

My Keyword List

Add keywords, use commas to separate

No keywords added yet

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group

Default Max CPT Bid ?

Storefronts ?

iPad and iPhone

$1.00

LightRight Launch

$3,000.00

LightRight Launch GroupChoose where your ad is shown and set your pricing targets

CPA Goal

$2.50

?

$50.00

316/14/16

Start date ?

End Date (Optional)

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

?Dayparting Optional ?

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

United States English

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

Device Location

All genders and ages

Have not downloaded the app

All locations

My Keyword List

Add keywords, use commas to separate

No keywords added yet

Add Ad Group Negative Keywords

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

filters for photos

light right

picture editor

app for lighting

camera editor

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

Create Campaign

Search Ads Mediavest Obi-Wan K.

App Name

LightRight

Ad Group KeywordsUse keywords to reach your target audience.

Campaign Name

Budget ? Maximum Daily Spend ?

My Keyword List

Add keywords, use commas to separate

No keywords added yet

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group

Default Max CPT Bid ?

Storefronts ?

iPad and iPhone

$1.00

LightRight Launch

$3,000.00

LightRight Launch GroupChoose where your ad is shown and set your pricing targets

CPA Goal

$2.50

?

$50.00

316/14/16

Start date ?

End Date (Optional)

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

?Dayparting Optional ?

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

United States English

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

Device Location

All genders and ages

Have not downloaded the app

All locations

My Keyword List

Add keywords, use commas to separate

No keywords added yet

Add Ad Group Negative Keywords

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

filters for photos

light right

picture editor

app for lighting

camera editor

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

Create Campaign

Search Ads Mediavest Obi-Wan K.

App Name

LightRight

Ad Group KeywordsUse keywords to reach your target audience.

Campaign Name

Budget ? Maximum Daily Spend ?

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

Device Location

All genders and ages

Have not downloaded the app

All locations

My Keyword List

Add keywords, use commas to separate

Add Ad Group Negative Keywords

Select

Add keywords, use commas to separate

?Search Popularity Bid

$1.00

$1.00

$1.00

$1.00

$1.00

filters for photos

light right

picture editor

app for lighting

camera editor

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group

Default Max CPT Bid ?

Storefronts ?

iPad and iPhone

$1.00

LightRight Launch

$3,000.00

LightRight Launch GroupChoose where your ad is shown and set your pricing targets

CPA Goal

$2.50

?

$50.00

316/14/16

Start date ?

End Date (Optional)

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

?Dayparting Optional ?

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

United States English

Recommended Keywords Search Popularity ?

Add all 5 recommendations

photo filters

photo editor

filter camera

editing apps

photo

Find related keywords

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

Create Campaign

Search Ads Mediavest Obi-Wan K.

App Name

LightRight

Ad Group KeywordsUse keywords to reach your target audience.

Campaign Name

Budget ? Maximum Daily Spend ?

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

Device Location

All genders and ages

Have not downloaded the app

All locations

My Keyword List

Add keywords, use commas to separate

Add Ad Group Negative Keywords

Select

Add keywords, use commas to separate

?Search Popularity Bid

$1.00

$1.00

$1.00

$1.00

$1.00

filters for photos

light right

picture editor

app for lighting

camera editor

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group

Default Max CPT Bid ?

Storefronts ?

iPad and iPhone

$1.00

LightRight Launch

$3,000.00

LightRight Launch GroupChoose where your ad is shown and set your pricing targets

CPA Goal

$2.50

?

$50.00

316/14/16

Start date ?

End Date (Optional)

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

?Dayparting Optional ?

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

United States English

Recommended Keywords Search Popularity ?

Add all 5 recommendations

photo filters

photo editor

filter camera

editing apps

photo

Find related keywords

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Cancel Start Campaign

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

Create Campaign

Search Ads Mediavest Obi-Wan K.

App Name

LightRight

Ad Group KeywordsUse keywords to reach your target audience.

Campaign Name

Budget ? Maximum Daily Spend ?

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

Device Location

All genders and ages

Have not downloaded the app

All locations

My Keyword List

Add keywords, use commas to separate

Add Ad Group Negative Keywords

Select

Add keywords, use commas to separate

?Search Popularity Bid

$1.00

$1.00

$1.00

$1.00

$1.00

filters for photos

light right

picture editor

app for lighting

camera editor

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group

Default Max CPT Bid ?

Storefronts ?

iPad and iPhone

$1.00

LightRight Launch

$3,000.00

LightRight Launch GroupChoose where your ad is shown and set your pricing targets

CPA Goal

$2.50

?

$50.00

316/14/16

Start date ?

End Date (Optional)

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

?Dayparting Optional ?

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

United States English

Recommended Keywords Search Popularity ?

Add all 5 recommendations

photo filters

photo editor

filter camera

editing apps

photo

Find related keywords

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Cancel Start Campaign

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

Create Campaign

Search Ads Mediavest Obi-Wan K.

App Name

LightRight

Ad Group KeywordsUse keywords to reach your target audience.

Campaign Name

Budget ? Maximum Daily Spend ?

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

Device Location

All genders and ages

Have not downloaded the app

All locations

My Keyword List

Add keywords, use commas to separate

Add Ad Group Negative Keywords

Select

Add keywords, use commas to separate

?Search Popularity Bid

$1.00

$1.00

$1.00

$1.00

$1.00

filters for photos

light right

picture editor

app for lighting

camera editor

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group

Default Max CPT Bid ?

Storefronts ?

iPad and iPhone

$1.00

LightRight Launch

$3,000.00

LightRight Launch GroupChoose where your ad is shown and set your pricing targets

CPA Goal

$2.50

?

$50.00

316/14/16

Start date ?

End Date (Optional)

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

?Dayparting Optional ?

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

United States English

Recommended Keywords Search Popularity ?

Add all 5 recommendations

photo filters

photo editor

filter camera

editing apps

photo

Find related keywords

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

[lightright], color change, light conditions

Cancel Start Campaign

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

Create Campaign

Search Ads Mediavest Obi-Wan K.

App Name

LightRight

Ad Group KeywordsUse keywords to reach your target audience.

Campaign Name

Budget ? Maximum Daily Spend ?

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group

Default Max CPT Bid ?

Storefronts ?

iPad and iPhone

$1.00

LightRight Launch

$3,000.00

LightRight Launch GroupChoose where your ad is shown and set your pricing targets

CPA Goal

$2.50

?

$50.00

316/14/16

Start date ?

End Date (Optional)

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

?Dayparting Optional ?

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

United States English

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

Device Location

All genders and ages

Have not downloaded the app

All locations

Add Ad Group Negative Keywords

My Keyword List

Add keywords, use commas to separate

Select

Add keywords, use commas to separate

?Search Popularity Bid

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

[lightright]

color change

light conditions

filters for photos

light right

picture editor

app for lighting

camera editor

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Cancel Start Campaign

Apple Inc.

Cancel Start Campaign

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

Create Campaign

Search Ads Mediavest Obi-Wan K.

App Name

LightRight

Ad Group KeywordsUse keywords to reach your target audience.

Campaign Name

Budget ? Maximum Daily Spend ?

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group

Default Max CPT Bid ?

Storefronts ?

iPad and iPhone

$1.00

LightRight Launch

$3,000.00

LightRight Launch GroupChoose where your ad is shown and set your pricing targets

CPA Goal

$2.50

?

$50.00

316/14/16

Start date ?

End Date (Optional)

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

?Dayparting Optional ?

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

United States English

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

Device Location

All genders and ages

Have not downloaded the app

All locations

Add Ad Group Negative Keywords

My Keyword List

Add keywords, use commas to separate

Select

Add keywords, use commas to separate

?Search Popularity Bid

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

[lightright]

color change

light conditions

filters for photos

light right

picture editor

app for lighting

camera editor

Apple Inc.

Cancel Start Campaign

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

Create Campaign

Search Ads Mediavest Obi-Wan K.

App Name

LightRight

Ad Group KeywordsUse keywords to reach your target audience.

Campaign Name

Budget ? Maximum Daily Spend ?

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group

Default Max CPT Bid ?

Storefronts ?

iPad and iPhone

$1.00

LightRight Launch

$3,000.00

LightRight Launch GroupChoose where your ad is shown and set your pricing targets

CPA Goal

$2.50

?

$50.00

316/14/16

Start date ?

End Date (Optional)

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

?Dayparting Optional ?

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

United States English

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

Device Location

All genders and ages

Have not downloaded the app

All locations

Add Ad Group Negative Keywords

My Keyword List

Add keywords, use commas to separate

Select

Add keywords, use commas to separate

?Search Popularity Bid

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

[lightright]

color change

light conditions

filters for photos

light right

picture editor

app for lighting

camera editor

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

Create Campaign

Search Ads Mediavest Obi-Wan K.

App Name

LightRight

Ad Group KeywordsUse keywords to reach your target audience.

Campaign Name

Budget ? Maximum Daily Spend ?

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group

Default Max CPT Bid ?

Storefronts ?

iPad and iPhone

$1.00

LightRight Launch

$3,000.00

LightRight Launch GroupChoose where your ad is shown and set your pricing targets

CPA Goal

$2.50

?

$50.00

316/14/16

Start date ?

End Date (Optional)

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

?Dayparting Optional ?

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

United States English

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

Device Location

All genders and ages

Have not downloaded the app

All locations

Add Ad Group Negative Keywords

My Keyword List

Add keywords, use commas to separate

Select

Add keywords, use commas to separate

?Search Popularity Bid

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

[lightright]

color change

light conditions

filters for photos

light right

picture editor

app for lighting

camera editor

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Cancel Start Campaign

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

Create Campaign

Search Ads Mediavest Obi-Wan K.

App Name

LightRight

Ad Group KeywordsUse keywords to reach your target audience.

Campaign Name

Budget ? Maximum Daily Spend ?

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group

Default Max CPT Bid ?

Storefronts ?

iPad and iPhone

$1.00

LightRight Launch

$3,000.00

LightRight Launch GroupChoose where your ad is shown and set your pricing targets

CPA Goal

$2.50

?

$50.00

316/14/16

Start date ?

End Date (Optional)

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

?Dayparting Optional ?

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

United States English

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

Device Location

All genders and ages

Have not downloaded the app

All locations

Add Ad Group Negative Keywords

My Keyword List

Add keywords, use commas to separate

Select

Add keywords, use commas to separate

?Search Popularity Bid

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

[lightright]

color change

light conditions

filters for photos

light right

picture editor

app for lighting

camera editor

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Cancel Start Campaign

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Audiences Have not downloaded the appAdvanced TargetingRefine the audience for your Ad Group with optional targeting. Demographics All genders and ages

All locations

Cancel Start Campaign

Device Location

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Audiences Have not downloaded the appAdvanced TargetingRefine the audience for your Ad Group with optional targeting. Demographics All genders and ages

All locations

Cancel Start Campaign

Device Location

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Audiences Have not downloaded the appAdvanced TargetingRefine the audience for your Ad Group with optional targeting.

Demographics All genders and ages

All locations

Cancel Start Campaign

Device Location

Have not downloaded the app

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Audiences Have not downloaded the appAdvanced TargetingRefine the audience for your Ad Group with optional targeting.

Demographics All genders and ages

All locations

Cancel Start Campaign

Device Location

Have not downloaded the app

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Audiences Have not downloaded the appAdvanced TargetingRefine the audience for your Ad Group with optional targeting. Have not downloaded the app

Demographics All genders and ages

All locations

Cancel Start Campaign

Have not downloaded the appHave downloaded the appAll usersHave downloaded my other apps…

Device Location

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Audiences Have not downloaded the appAdvanced TargetingRefine the audience for your Ad Group with optional targeting.

Demographics All genders and ages

All locations

Cancel Start Campaign

Device LocationTarget your ad based upon your user’s gender and age

Age Range

All

All

Choose-

Gender

Have not downloaded the app

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Audiences Have not downloaded the appAdvanced TargetingRefine the audience for your Ad Group with optional targeting.

Demographics All genders and ages

All locations

Cancel Start Campaign

Device LocationTarget your ad based upon your user’s gender and age

Age Range

All

All

Choose-

Gender

Have not downloaded the app

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Audiences Have not downloaded the appAdvanced TargetingRefine the audience for your Ad Group with optional targeting. Have not downloaded the app

Demographics

All locations

Cancel Start Campaign

Device Location

Have not downloaded the app

Target your ad based upon your user’s gender and age

Age Range

All

All

Choose-

Gender

Device Location Targeting

Enter city, state, country or DMA

?

Target your ad based upon device’s current location

Device Location Targeting

Enter city, state or country

?

Target your ad based upon device’s current location

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Audiences Have not downloaded the appAdvanced TargetingRefine the audience for your Ad Group with optional targeting. Have not downloaded the app

Demographics

All locations

Cancel Start Campaign

Device Location

Have not downloaded the app

Target your ad based upon your user’s gender and age

Age Range

All

All

Choose-

Gender

Device Location Targeting

Enter city, state, country or DMA

?

Target your ad based upon device’s current location

Device Location Targeting

Enter city, state or country

?

Target your ad based upon device’s current location

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Audiences Have not downloaded the appAdvanced TargetingRefine the audience for your Ad Group with optional targeting. Have not downloaded the app

Demographics

Device Location Targeting

Enter city, state or country

?

Target your ad based upon device’s current location

Cancel Start Campaign

Device Location

Target your ad based upon your user’s gender and age

Age Range

All

All

Choose-

Gender

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Audiences Have not downloaded the appAdvanced TargetingRefine the audience for your Ad Group with optional targeting. Have not downloaded the app

Demographics

Device Location Targeting

Enter city, state or country

?

Target your ad based upon device’s current location

Cancel Start Campaign

Device Location

Target your ad based upon your user’s gender and age

Age Range

All

All

Choose-

Gender

OTOD Media Johnny Appleseed

Ad Groups KeywordsOverview Reports

3873JFCAMPAIGN ID

Edit Settings

3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Impressions Taps Conversions4,276 958 383

Campaign Trending

Average Tap Through Rate22.4%

Average Conversion Rate40.1%

Average Cost Per Acquisition$2.34

Average Cost Per Tap$0.86

ActivatedCAMPAIGN

LightRight LaunchLightRight LightRight Launch

Spend$825

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Ad Groups KeywordsOverview Reports

3873JFCAMPAIGN ID

Edit Settings

ActivatedCAMPAIGN

LightRight LaunchLightRight LightRight Launch

OTOD Media Johnny Appleseed

Ad Groups KeywordsOverview Reports

3873JFCAMPAIGN ID

Edit Settings

3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Impressions Taps Conversions4,276 958 383

Campaign Trending

Average Tap Through Rate22.4%

Average Conversion Rate40.1%

Average Cost Per Acquisition$2.34

Average Cost Per Tap$0.86

ActivatedCAMPAIGN

LightRight LaunchLightRight LightRight Launch

Spend$825

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Ad Groups KeywordsOverview Reports

3873JFCAMPAIGN ID

Edit Settings

ActivatedCAMPAIGN

LightRight LaunchLightRight LightRight Launch

OTOD Media Johnny Appleseed

Ad Groups KeywordsOverview Reports

3873JFCAMPAIGN ID

Edit Settings

3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Impressions Taps Conversions4,276 958 383

Campaign Trending

Average Tap Through Rate22.4%

Average Conversion Rate40.1%

Average Cost Per Acquisition$2.34

Average Cost Per Tap$0.86

ActivatedCAMPAIGN

LightRight LaunchLightRight LightRight Launch

Spend$825

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Ad Groups KeywordsOverview Reports

3873JFCAMPAIGN ID

Edit Settings

ActivatedCAMPAIGN

LightRight LaunchLightRight LightRight Launch

OTOD Media Johnny Appleseed

Ad Groups KeywordsOverview Reports

3873JFCAMPAIGN ID

Edit Settings

3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Impressions Taps Conversions4,276 958 383

Campaign Trending

Average Tap Through Rate22.4%

Average Conversion Rate40.1%

Average Cost Per Acquisition$2.34

Average Cost Per Tap$0.86

ActivatedCAMPAIGN

LightRight LaunchLightRight LightRight Launch

Spend$825

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Ad Groups KeywordsOverview Reports

3873JFCAMPAIGN ID

Edit Settings

ActivatedCAMPAIGN

LightRight LaunchLightRight LightRight Launch

CPA TTRAvg CPTSpend

56.4%

45.6%

24.1%

36.7%

29.6%

21.9%

21.9%

$0.25

$0.48

$0.63

$0.79

$0.82

$0.77

$0.80

$0.54

$1.07

$1.63

$2.01

$2.17

$2.05

$5.47

$32.75

$22.56

$35.91

$40.29

$30.34

$24.64

$32.80

Impressions Taps Conversions

250

103

237

139

125

146

187

131

47

57

51

37

32

41

61

21

22

14

11

10

6

CR

50.4%

44.7%

38.6%

39.2%

37.8%

37.5%

14.6%

Ad Group Name

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Search Term

lightright

lightrite

color edit

photography

photo editing

photo edit

color

Search Type

Keyword Match

Keyword Match

Search Match

Search Match

Search Match

Search Match

Keyword Match

Keywords Negative Keywords

Overview

Search Terms

Manage Search Terms

Edit Columns

Find search terms

Actions Filter

3873JFCAMPAIGN ID

Edit Settings

Ad Groups Keywords Reports

Activated

Matched Keyword

[lightright]

light right

color change

[keyword3]

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

Showing 1 - 7 of 1 1

3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

CPA TTRAvg CPTSpend

56.4%

45.6%

24.1%

36.7%

29.6%

21.9%

21.9%

$0.25

$0.48

$0.63

$0.79

$0.82

$0.77

$0.80

$0.54

$1.07

$1.63

$2.01

$2.17

$2.05

$5.47

$32.75

$22.56

$35.91

$40.29

$30.34

$24.64

$32.80

Impressions Taps Conversions

250

103

237

139

125

146

187

131

47

57

51

37

32

41

61

21

22

14

11

10

6

CR

50.4%

44.7%

38.6%

39.2%

37.8%

37.5%

14.6%

Ad Group Name

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Search Term

lightright

lightrite

color edit

photography

photo editing

photo edit

color

Search Type

Keyword Match

Keyword Match

Search Match

Search Match

Search Match

Search Match

Keyword Match

Keywords Negative Keywords

Overview

Search Terms

Manage Search Terms

Edit Columns

Find search terms

Actions Filter

3873JFCAMPAIGN ID

Edit Settings

Ad Groups Keywords Reports

Activated

Matched Keyword

[lightright]

light right

color change

[keyword3]

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

Showing 1 - 7 of 1 1

3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

CPA TTRAvg CPTSpend

56.4%

45.6%

24.1%

36.7%

29.6%

21.9%

21.9%

$0.25

$0.48

$0.63

$0.79

$0.82

$0.77

$0.80

$0.54

$1.07

$1.63

$2.01

$2.17

$2.05

$5.47

$32.75

$22.56

$35.91

$40.29

$30.34

$24.64

$32.80

Impressions Taps Conversions

250

103

237

139

125

146

187

131

47

57

51

37

32

41

61

21

22

14

11

10

6

CR

50.4%

44.7%

38.6%

39.2%

37.8%

37.5%

14.6%

Ad Group Name

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Search Term

lightright

lightrite

color edit

photography

photo editing

photo edit

color

Search Type

Keyword Match

Keyword Match

Search Match

Search Match

Search Match

Search Match

Keyword Match

Keywords Negative Keywords

Overview

Search Terms

Manage Search Terms

Edit Columns

Find search terms

Actions Filter

3873JFCAMPAIGN ID

Edit Settings

Ad Groups Keywords Reports

Activated

Matched Keyword

[lightright]

light right

color change

[keyword3]

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

Showing 1 - 7 of 1 1

3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

CPA TTRAvg CPTSpend

56.4%

45.6%

24.1%

36.7%

29.6%

21.9%

21.9%

$0.25

$0.48

$0.63

$0.79

$0.82

$0.77

$0.80

$0.54

$1.07

$1.63

$2.01

$2.17

$2.05

$5.47

$32.75

$22.56

$35.91

$40.29

$30.34

$24.64

$32.80

Impressions Taps Conversions

250

103

237

139

125

146

187

131

47

57

51

37

32

41

61

21

22

14

11

10

6

CR

50.4%

44.7%

38.6%

39.2%

37.8%

37.5%

14.6%

Ad Group Name

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Search Term

lightright

lightrite

color edit

photography

photo editing

photo edit

color

Search Type

Keyword Match

Keyword Match

Search Match

Search Match

Search Match

Search Match

Keyword Match

Keywords Negative Keywords

Overview

Search Terms

Manage Search Terms

Edit Columns

Find search terms

Actions Filter

3873JFCAMPAIGN ID

Edit Settings

Ad Groups Keywords Reports

Activated

Matched Keyword

[lightright]

light right

color change

[keyword3]

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

Showing 1 - 7 of 1 1

3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

CPA TTRAvg CPTSpend

56.4%

45.6%

24.1%

36.7%

29.6%

21.9%

21.9%

$0.25

$0.48

$0.63

$0.79

$0.82

$0.77

$0.80

$0.54

$1.07

$1.63

$2.01

$2.17

$2.05

$5.47

$32.75

$22.56

$35.91

$40.29

$30.34

$24.64

$32.80

Impressions Taps Conversions

250

103

237

139

125

146

187

131

47

57

51

37

32

41

61

21

22

14

11

10

6

CR

50.4%

44.7%

38.6%

39.2%

37.8%

37.5%

14.6%

Ad Group Name

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Search Term

lightright

lightrite

color edit

photography

photo editing

photo edit

color

Search Type

Keyword Match

Keyword Match

Search Match

Search Match

Search Match

Search Match

Keyword Match

Keywords Negative Keywords

Overview

Search Terms

Manage Search Terms

Edit Columns

Find search terms

Actions Filter

3873JFCAMPAIGN ID

Edit Settings

Ad Groups Keywords Reports

Activated

Matched Keyword

[lightright]

light right

color change

[keyword3]

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

Showing 1 - 7 of 1 1

3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

CPA TTRAvg CPTSpend

56.4%

45.6%

24.1%

36.7%

29.6%

21.9%

21.9%

$0.25

$0.48

$0.63

$0.79

$0.82

$0.77

$0.80

$0.54

$1.07

$1.63

$2.01

$2.17

$2.05

$5.47

$32.75

$22.56

$35.91

$40.29

$30.34

$24.64

$32.80

Impressions Taps Conversions

250

103

237

139

125

146

187

131

47

57

51

37

32

41

61

21

22

14

11

10

6

CR

50.4%

44.7%

38.6%

39.2%

37.8%

37.5%

14.6%

Ad Group Name

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Search Term

lightright

lightrite

color edit

photography

photo editing

photo edit

color

Search Type

Keyword Match

Keyword Match

Search Match

Search Match

Search Match

Search Match

Keyword Match

Keywords Negative Keywords

Overview

Search Terms

Manage Search Terms

Edit Columns

Find search terms

Actions Filter

3873JFCAMPAIGN ID

Edit Settings

Ad Groups Keywords Reports

Activated

Matched Keyword

[lightright]

light right

color change

[keyword3]

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

Showing 1 - 7 of 1 1

3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

CPA TTRAvg CPTSpend

56.4%

45.6%

24.1%

36.7%

29.6%

21.9%

21.9%

$0.25

$0.48

$0.63

$0.79

$0.82

$0.77

$0.80

$0.54

$1.07

$1.63

$2.01

$2.17

$2.05

$5.47

$32.75

$22.56

$35.91

$40.29

$30.34

$24.64

$32.80

Impressions Taps Conversions

250

103

237

139

125

146

187

131

47

57

51

37

32

41

61

21

22

14

11

10

6

CR

50.4%

44.7%

38.6%

39.2%

37.8%

37.5%

14.6%

Ad Group Name

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Search Term

lightright

lightrite

color edit

photography

photo editing

photo edit

color

Search Type

Keyword Match

Keyword Match

Search Match

Search Match

Search Match

Search Match

Keyword Match

Keywords Negative Keywords

Overview

Search Terms

Manage Search Terms

Edit Columns

Find search terms

Actions Filter

3873JFCAMPAIGN ID

Edit Settings

Ad Groups Keywords Reports

Activated

Matched Keyword

[lightright]

light right

color change

[keyword3]

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

Showing 1 - 7 of 1 1

3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

CPA TTRAvg CPTSpend

56.4%

45.6%

24.1%

36.7%

29.6%

21.9%

21.9%

$0.25

$0.48

$0.63

$0.79

$0.82

$0.77

$0.80

$0.54

$1.07

$1.63

$2.01

$2.17

$2.05

$5.47

$32.75

$22.56

$35.91

$40.29

$30.34

$24.64

$32.80

Impressions Taps Conversions

250

103

237

139

125

146

187

131

47

57

51

37

32

41

61

21

22

14

11

10

6

CR

50.4%

44.7%

38.6%

39.2%

37.8%

37.5%

14.6%

Ad Group Name

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Search Term

lightright

lightrite

color edit

photography

photo editing

photo edit

color

Search Type

Keyword Match

Keyword Match

Search Match

Search Match

Search Match

Search Match

Keyword Match

Keywords Negative Keywords

Overview

Search Terms

Manage Search Terms

Edit Columns

Find search terms

Actions Filter

3873JFCAMPAIGN ID

Edit Settings

Ad Groups Keywords Reports

Activated

Matched Keyword

[lightright]

light right

color change

[keyword3]

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

Showing 1 - 7 of 1 1

3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Search Ads OTOD Media Johnny Appleseed

Add as Keyword

Add as Negative Keyword

Download Table

Apple Inc.

AddCancel

Add as KeywordAdd selected search term(s) to your keyword list. Edit the match type or bid below.

Bid ?

Match Type

Broad

?

Custom BidDefault Max CPT Bid

CPA TTRAvg CPTSpend

56.4%

45.6%

24.1%

36.7%

29.6%

21.9%

21.9%

$0.25

$0.48

$0.63

$0.79

$0.82

$0.77

$0.80

$0.54

$1.07

$1.63

$2.01

$2.17

$2.05

$5.47

$32.75

$22.56

$35.91

$40.29

$30.34

$24.64

$32.80

Impressions Taps Conversions

250

103

237

139

125

146

187

131

47

57

51

37

32

41

61

21

22

14

11

10

6

CR

50.4%

44.7%

38.6%

39.2%

37.8%

37.5%

14.6%

Ad Group Name

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Search Term

lightright

lightrite

color edit

photography

photo editing

photo edit

color

Search Type

Keyword Match

Keyword Match

Search Match

Search Match

Search Match

Search Match

Keyword Match

Keywords Negative Keywords

Overview

Search Terms

Manage Search Terms

Edit Columns

Find search terms

Actions Filter

3873JFCAMPAIGN ID

Edit Settings

Ad Groups Keywords Reports

Activated

Matched Keyword

[lightright]

light right

color change

[keyword3]

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

Showing 1 - 7 of 1 1

3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Search Ads OTOD Media Johnny Appleseed

Add as Keyword

Add as Negative Keyword

Download Table

Apple Inc.

AddCancel

Add as KeywordAdd selected search term(s) to your keyword list. Edit the match type or bid below.

Bid ?

Match Type

Broad

?

Custom BidDefault Max CPT Bid

CPA TTRAvg CPTSpend

56.4%

45.6%

24.1%

36.7%

29.6%

21.9%

21.9%

$0.25

$0.48

$0.63

$0.79

$0.82

$0.77

$0.80

$0.54

$1.07

$1.63

$2.01

$2.17

$2.05

$5.47

$32.75

$22.56

$35.91

$40.29

$30.34

$24.64

$32.80

Impressions Taps Conversions

250

103

237

139

125

146

187

131

47

57

51

37

32

41

61

21

22

14

11

10

6

CR

50.4%

44.7%

38.6%

39.2%

37.8%

37.5%

14.6%

Ad Group Name

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Search Term

lightright

lightrite

color edit

photography

photo editing

photo edit

color

Search Type

Keyword Match

Keyword Match

Search Match

Search Match

Search Match

Search Match

Keyword Match

Keywords Negative Keywords

Overview

Search Terms

Manage Search Terms

Edit Columns

Find search terms

Actions Filter

3873JFCAMPAIGN ID

Edit Settings

Ad Groups Keywords Reports

Activated

Matched Keyword

[lightright]

light right

color change

[keyword3]

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

Showing 1 - 7 of 1 1

3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Search Ads OTOD Media Johnny Appleseed

Add as Keyword

Add as Negative Keyword

Download Table

AddCancel

Add as KeywordAdd selected search term(s) to your keyword list. Edit the match type or bid below.

Bid ?

Match Type

Broad

?

Custom BidDefault Max CPT Bid

Apple Inc.

CPA TTRAvg CPTSpend

56.4%

45.6%

24.1%

36.7%

29.6%

21.9%

21.9%

$0.25

$0.48

$0.63

$0.79

$0.82

$0.77

$0.80

$0.54

$1.07

$1.63

$2.01

$2.17

$2.05

$5.47

$32.75

$22.56

$35.91

$40.29

$30.34

$24.64

$32.80

Impressions Taps Conversions

250

103

237

139

125

146

187

131

47

57

51

37

32

41

61

21

22

14

11

10

6

CR

50.4%

44.7%

38.6%

39.2%

37.8%

37.5%

14.6%

Ad Group Name

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Search Term

lightright

lightrite

color edit

photography

photo editing

photo edit

color

Search Type

Keyword Match

Keyword Match

Search Match

Search Match

Search Match

Search Match

Keyword Match

Keywords Negative Keywords

Overview

Search Terms

Manage Search Terms

Edit Columns

Find search terms

Actions Filter

3873JFCAMPAIGN ID

Edit Settings

Ad Groups Keywords Reports

Activated

Matched Keyword

[lightright]

light right

color change

[keyword3]

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

Showing 1 - 7 of 1 1

3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Search Ads OTOD Media Johnny Appleseed

Add as Keyword

Add as Negative Keyword

Download Table

AddCancel

Add as KeywordAdd selected search term(s) to your keyword list. Edit the match type or bid below.

Bid ?

Match Type

Broad

?

Custom BidDefault Max CPT Bid

Apple Inc.

CPA TTRAvg CPTSpend

56.4%

45.6%

24.1%

36.7%

29.6%

21.9%

21.9%

$0.25

$0.48

$0.63

$0.79

$0.82

$0.77

$0.80

$0.54

$1.07

$1.63

$2.01

$2.17

$2.05

$5.47

$32.75

$22.56

$35.91

$40.29

$30.34

$24.64

$32.80

Impressions Taps Conversions

250

103

237

139

125

146

187

131

47

57

51

37

32

41

61

21

22

14

11

10

6

CR

50.4%

44.7%

38.6%

27.5%

29.7%

31.3%

14.6%

Ad Group Name

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Search Term

lightright

lightrite

color edit

photography

photo editing

photo edit

color

Search Type

Keyword Match

Keyword Match

Search Match

Search Match

Search Match

Search Match

Keyword Match

Keywords Negative Keywords

Overview

316/14/16 - 7/14/16

Search Terms

Manage Search Terms

Edit Columns

Find search terms

Actions Filter

3873JFCAMPAIGN ID

Edit Settings

Ad Groups Keywords Reports

Activated

Matched Keyword

[lightright]

light right

color change

[keyword3]

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

Showing 1 - 7 of 1 1

Search Ads OTOD Media Johnny Appleseed

Add as Keyword

Add as Negative Keyword

Download Table

Apple Inc.

AddCancel

Bid ?

Match Type

Broad

?

Default Max CPT Bid Custom bid

Add as KeywordAdd selected search term(s) to your keyword list. Edit the match type or bid below.

Apple Inc.

AddCancel

Bid ?

Match Type

Broad

?

Default Max CPT Bid Custom bid

Add as KeywordAdd selected search term(s) to your keyword list. Edit the match type or bid below.

Apple Inc.

AddCancel

Bid ?

Match Type

Broad

?

Default Max CPT Bid Custom bid

Add as KeywordAdd selected search term(s) to your keyword list. Edit the match type or bid below.

Apple Inc.

AddCancel

Bid ?

Match Type

Broad

?

Default Max CPT Bid Custom bid

Add as KeywordAdd selected search term(s) to your keyword list. Edit the match type or bid below.

$1.25

CPA TTRAvg CPTSpend

56.4%

45.6%

24.1%

36.7%

29.6%

21.9%

21.9%

$0.25

$0.48

$0.63

$0.79

$0.82

$0.77

$0.80

$0.54

$1.07

$1.63

$2.01

$2.17

$2.05

$5.47

$32.75

$22.56

$35.91

$40.29

$30.34

$24.64

$32.80

Impressions Taps Conversions

250

103

237

139

125

146

187

131

47

57

51

37

32

41

61

21

22

14

11

10

6

CR

50.4%

44.7%

38.6%

27.5%

29.7%

31.3%

14.6%

Ad Group Name

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Search Term

lightright

lightrite

color edit

photography

photo editing

photo edit

color

Search Type

Keyword Match

Keyword Match

Search Match

Search Match

Search Match

Search Match

Keyword Match

Keywords Negative Keywords

Overview

316/14/16 - 7/14/16

Search Terms

Manage Search Terms

Edit Columns

Find search terms

Actions Filter

3873JFCAMPAIGN ID

Edit Settings

Ad Groups Keywords Reports

Activated

Matched Keyword

[lightright]

light right

color change

[keyword3]

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

Showing 1 - 7 of 1 1

Search Ads OTOD Media Johnny Appleseed

Add as Keyword

Add as Negative Keyword

Download Table

Apple Inc.

AddCancel

Bid ?

Match Type

Broad

$1.25

?

Default Max CPT Bid Custom bid

Add as KeywordAdd selected search term(s) to your keyword list. Edit the match type or bid below.

CPA TTRAvg CPTSpend

56.4%

45.6%

24.1%

36.7%

29.6%

21.9%

21.9%

$0.25

$0.48

$0.63

$0.79

$0.82

$0.77

$0.80

$0.54

$1.07

$1.63

$2.01

$2.17

$2.05

$5.47

$32.75

$22.56

$35.91

$40.29

$30.34

$24.64

$32.80

Impressions Taps Conversions

250

103

237

139

125

146

187

131

47

57

51

37

32

41

61

21

22

14

11

10

6

CR

50.4%

44.7%

38.6%

27.5%

29.7%

31.3%

14.6%

Ad Group Name

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Search Term

lightright

lightrite

color edit

photography

photo editing

photo edit

color

Search Type

Keyword Match

Keyword Match

Search Match

Search Match

Search Match

Search Match

Keyword Match

Keywords Negative Keywords

Overview

316/14/16 - 7/14/16

Search Terms

Manage Search Terms

Edit Columns

Find search terms

Actions Filter

3873JFCAMPAIGN ID

Edit Settings

Ad Groups Keywords Reports

Activated

Matched Keyword

[lightright]

light right

color change

[keyword3]

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

Showing 1 - 7 of 1 1

Search Ads OTOD Media Johnny Appleseed

Add as Keyword

Add as Negative Keyword

Download Table

Apple Inc.

AddCancel

Bid ?

Match Type

Broad

$1.25

?

Default Max CPT Bid Custom bid

Add as KeywordAdd selected search term(s) to your keyword list. Edit the match type or bid below.

CPA TTRAvg CPTSpend

56.4%

45.6%

24.1%

36.7%

29.6%

21.9%

21.9%

$0.25

$0.48

$0.63

$0.79

$0.82

$0.77

$0.80

$0.54

$1.07

$1.63

$2.01

$2.17

$2.05

$5.47

$32.75

$22.56

$35.91

$40.29

$30.34

$24.64

$32.80

Impressions Taps Conversions

250

103

237

139

125

146

187

131

47

57

51

37

32

41

61

21

22

14

11

10

6

CR

50.4%

44.7%

38.6%

39.2%

37.8%

37.5%

14.6%

Ad Group Name

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Search Term

lightright

lightrite

color edit

photography

photo editing

photo edit

color

Search Type

Keyword Match

Keyword Match

Search Match

Search Match

Search Match

Search Match

Keyword Match

Keywords Negative Keywords

Overview

Search Terms

Manage Search Terms

Edit Columns

Find search terms

Actions Filter

3873JFCAMPAIGN ID

Edit Settings

Ad Groups Keywords Reports

Activated

Matched Keyword

[lightright]

light right

color change

[keyword3]

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

Showing 1 - 7 of 1 1

3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Added to My Keyword List

CPA TTRAvg CPTSpend

56.4%

45.6%

24.1%

36.7%

29.6%

21.9%

21.9%

$0.25

$0.48

$0.63

$0.79

$0.82

$0.77

$0.80

$0.54

$1.07

$1.63

$2.01

$2.17

$2.05

$5.47

$32.75

$22.56

$35.91

$40.29

$30.34

$24.64

$32.80

Impressions Taps Conversions

250

103

237

139

125

146

187

131

47

57

51

37

32

41

61

21

22

14

11

10

6

CR

50.4%

44.7%

38.6%

39.2%

37.8%

37.5%

14.6%

Ad Group Name

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Search Term

lightright

lightrite

color edit

photography

photo editing

photo edit

color

Search Type

Keyword Match

Keyword Match

Search Match

Search Match

Search Match

Search Match

Keyword Match

Keywords Negative Keywords

Overview

Search Terms

Manage Search Terms

Edit Columns

Find search terms

Actions Filter

3873JFCAMPAIGN ID

Edit Settings

Ad Groups Keywords Reports

Activated

Matched Keyword

[lightright]

light right

color change

[keyword3]

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

Showing 1 - 7 of 1 1

3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Added to My Keyword List

CPA TTRAvg CPTSpend

56.4%

45.6%

24.1%

36.7%

29.6%

21.9%

21.9%

$0.25

$0.48

$0.63

$0.79

$0.82

$0.77

$0.80

$0.54

$1.07

$1.63

$2.01

$2.17

$2.05

$5.47

$32.75

$22.56

$35.91

$40.29

$30.34

$24.64

$32.80

Impressions Taps Conversions

250

103

237

139

125

146

187

131

47

57

51

37

32

41

61

21

22

14

11

10

6

CR

50.4%

44.7%

38.6%

39.2%

37.8%

37.5%

14.6%

Ad Group Name

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Search Term

lightright

lightrite

color edit

photography

photo editing

photo edit

color

Search Type

Keyword Match

Keyword Match

Search Match

Search Match

Search Match

Search Match

Keyword Match

Keywords Negative Keywords

Overview

Search Terms

Manage Search Terms

Edit Columns

Find search terms

Actions Filter

3873JFCAMPAIGN ID

Edit Settings

Ad Groups Keywords Reports

Activated

Matched Keyword

[lightright]

light right

color change

[keyword3]

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

Showing 1 - 7 of 1 1

3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

CPA TTRAvg CPTSpend

56.4%

45.6%

24.1%

36.7%

29.6%

21.9%

21.9%

$0.25

$0.48

$0.63

$0.79

$0.82

$0.77

$0.80

$0.54

$1.07

$1.63

$2.01

$2.17

$2.05

$5.47

$32.75

$22.56

$35.91

$40.29

$30.34

$24.64

$32.80

Impressions Taps Conversions

250

103

237

139

125

146

187

131

47

57

51

37

32

41

61

21

22

14

11

10

6

CR

50.4%

44.7%

38.6%

39.2%

37.8%

37.5%

14.6%

Ad Group Name

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Search Term

lightright

lightrite

color edit

photography

photo editing

photo edit

color

Search Type

Keyword Match

Keyword Match

Search Match

Search Match

Search Match

Search Match

Keyword Match

Keywords Negative Keywords

Overview

Search Terms

Manage Search Terms

Edit Columns

Find search terms

Actions Filter

3873JFCAMPAIGN ID

Edit Settings

Ad Groups Keywords Reports

Activated

Matched Keyword

[lightright]

light right

color change

[keyword3]

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

Showing 1 - 7 of 1 1

3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

CPA TTRAvg CPTSpend

56.4%

45.6%

24.1%

36.7%

29.6%

21.9%

21.9%

$0.25

$0.48

$0.63

$0.79

$0.82

$0.77

$0.80

$0.54

$1.07

$1.63

$2.01

$2.17

$2.05

$5.47

$32.75

$22.56

$35.91

$40.29

$30.34

$24.64

$32.80

Impressions Taps Conversions

250

103

237

139

125

146

187

131

47

57

51

37

32

41

61

21

22

14

11

10

6

CR

50.4%

44.7%

38.6%

39.2%

37.8%

37.5%

14.6%

Ad Group Name

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Search Term

lightright

lightrite

color edit

photography

photo editing

photo edit

color

Search Type

Keyword Match

Keyword Match

Search Match

Search Match

Search Match

Search Match

Keyword Match

Keywords Negative Keywords

Overview

Search Terms

Manage Search Terms

Edit Columns

Find search terms

Actions Filter

3873JFCAMPAIGN ID

Edit Settings

Ad Groups Keywords Reports

Activated

Matched Keyword

[lightright]

light right

color change

[keyword3]

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

Showing 1 - 7 of 1 1

3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Search Ads OTOD Media Johnny Appleseed

Add as Keyword

Add as Negative Keyword

Download Table

Apple Inc.

AddCancel

Add as Negative KeywordAdd selected search term(s) to your Negative Keywords list. Edit the match type below.

Match Type

Exact

?

Add to Ad GroupAdd to Campaign

CPA TTRAvg CPTSpend

56.4%

45.6%

24.1%

36.7%

29.6%

21.9%

21.9%

$0.25

$0.48

$0.63

$0.79

$0.82

$0.77

$0.80

$0.54

$1.07

$1.63

$2.01

$2.17

$2.05

$5.47

$32.75

$22.56

$35.91

$40.29

$30.34

$24.64

$32.80

Impressions Taps Conversions

250

103

237

139

125

146

187

131

47

57

51

37

32

41

61

21

22

14

11

10

6

CR

50.4%

44.7%

38.6%

39.2%

37.8%

37.5%

14.6%

Ad Group Name

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Search Term

lightright

lightrite

color edit

photography

photo editing

photo edit

color

Search Type

Keyword Match

Keyword Match

Search Match

Search Match

Search Match

Search Match

Keyword Match

Keywords Negative Keywords

Overview

Search Terms

Manage Search Terms

Edit Columns

Find search terms

Actions Filter

3873JFCAMPAIGN ID

Edit Settings

Ad Groups Keywords Reports

Activated

Matched Keyword

[lightright]

light right

color change

[keyword3]

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

Showing 1 - 7 of 1 1

3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Search Ads OTOD Media Johnny Appleseed

Add as Keyword

Add as Negative Keyword

Download Table

Apple Inc.

AddCancel

Add as Negative KeywordAdd selected search term(s) to your Negative Keywords list. Edit the match type below.

Match Type

Exact

?

Add to Ad GroupAdd to Campaign

CPA TTRAvg CPTSpend

56.4%

45.6%

24.1%

36.7%

29.6%

21.9%

21.9%

$0.25

$0.48

$0.63

$0.79

$0.82

$0.77

$0.80

$0.54

$1.07

$1.63

$2.01

$2.17

$2.05

$5.47

$32.75

$22.56

$35.91

$40.29

$30.34

$24.64

$32.80

Impressions Taps Conversions

250

103

237

139

125

146

187

131

47

57

51

37

32

41

61

21

22

14

11

10

6

CR

50.4%

44.7%

38.6%

39.2%

37.8%

37.5%

14.6%

Ad Group Name

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Search Term

lightright

lightrite

color edit

photography

photo editing

photo edit

color

Search Type

Keyword Match

Keyword Match

Search Match

Search Match

Search Match

Search Match

Keyword Match

Keywords Negative Keywords

Overview

Search Terms

Manage Search Terms

Edit Columns

Find search terms

Actions Filter

3873JFCAMPAIGN ID

Edit Settings

Ad Groups Keywords Reports

Activated

Matched Keyword

[lightright]

light right

color change

[keyword3]

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

Showing 1 - 7 of 1 1

3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Search Ads OTOD Media Johnny Appleseed

Add as Keyword

Add as Negative Keyword

Download Table

Apple Inc.

AddCancel

Add as Negative KeywordAdd selected search term(s) to your Negative Keywords list. Edit the match type below.

Match Type

Exact

?

Add to Ad GroupAdd to Campaign

CPA TTRAvg CPTSpend

56.4%

45.6%

24.1%

36.7%

29.6%

21.9%

21.9%

$0.25

$0.48

$0.63

$0.79

$0.82

$0.77

$0.80

$0.54

$1.07

$1.63

$2.01

$2.17

$2.05

$5.47

$32.75

$22.56

$35.91

$40.29

$30.34

$24.64

$32.80

Impressions Taps Conversions

250

103

237

139

125

146

187

131

47

57

51

37

32

41

61

21

22

14

11

10

6

CR

50.4%

44.7%

38.6%

39.2%

37.8%

37.5%

14.6%

Ad Group Name

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Search Term

lightright

lightrite

color edit

photography

photo editing

photo edit

color

Search Type

Keyword Match

Keyword Match

Search Match

Search Match

Search Match

Search Match

Keyword Match

Keywords Negative Keywords

Overview

Search Terms

Manage Search Terms

Edit Columns

Find search terms

Actions Filter

3873JFCAMPAIGN ID

Edit Settings

Ad Groups Keywords Reports

Activated

Matched Keyword

[lightright]

light right

color change

[keyword3]

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

Showing 1 - 7 of 1 1

3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Search Ads OTOD Media Johnny Appleseed

Add as Keyword

Add as Negative Keyword

Download Table

Apple Inc.

AddCancel

Add as Negative KeywordAdd selected search term(s) to your Negative Keywords list. Edit the match type below.

Match Type

Exact

?

Add to Ad GroupAdd to Campaign

CPA TTRAvg CPTSpend

56.4%

45.6%

24.1%

36.7%

29.6%

21.9%

21.9%

$0.25

$0.48

$0.63

$0.79

$0.82

$0.77

$0.80

$0.54

$1.07

$1.63

$2.01

$2.17

$2.05

$5.47

$32.75

$22.56

$35.91

$40.29

$30.34

$24.64

$32.80

Impressions Taps Conversions

250

103

237

139

125

146

187

131

47

57

51

37

32

41

61

21

22

14

11

10

6

CR

50.4%

44.7%

38.6%

39.2%

37.8%

37.5%

14.6%

Ad Group Name

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Search Term

lightright

lightrite

color edit

photography

photo editing

photo edit

color

Search Type

Keyword Match

Keyword Match

Search Match

Search Match

Search Match

Search Match

Keyword Match

Keywords Negative Keywords

Overview

Search Terms

Manage Search Terms

Edit Columns

Find search terms

Actions Filter

3873JFCAMPAIGN ID

Edit Settings

Ad Groups Keywords Reports

Activated

Matched Keyword

[lightright]

light right

color change

[keyword3]

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

Showing 1 - 7 of 1 1

3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Added to My Negative Keyword List

CPA TTRAvg CPTSpend

56.4%

45.6%

24.1%

36.7%

29.6%

21.9%

21.9%

$0.25

$0.48

$0.63

$0.79

$0.82

$0.77

$0.80

$0.54

$1.07

$1.63

$2.01

$2.17

$2.05

$5.47

$32.75

$22.56

$35.91

$40.29

$30.34

$24.64

$32.80

Impressions Taps Conversions

250

103

237

139

125

146

187

131

47

57

51

37

32

41

61

21

22

14

11

10

6

CR

50.4%

44.7%

38.6%

39.2%

37.8%

37.5%

14.6%

Ad Group Name

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Search Term

lightright

lightrite

color edit

photography

photo editing

photo edit

color

Search Type

Keyword Match

Keyword Match

Search Match

Search Match

Search Match

Search Match

Keyword Match

Keywords Negative Keywords

Overview

Search Terms

Manage Search Terms

Edit Columns

Find search terms

Actions Filter

3873JFCAMPAIGN ID

Edit Settings

Ad Groups Keywords Reports

Activated

Matched Keyword

[lightright]

light right

color change

[keyword3]

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

Showing 1 - 7 of 1 1

3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Added to My Negative Keyword List

Keywords Negative Keywords

Ad Groups KeywordsOverview Reports

Ad Group NameKeyword

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Status

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Paused

[lightright]

light right

light conditions

filter for photos

picture editor

color change

app for lighting

camera editor

Manage Keywords

Edit ColumnsAdd Keywords Actions Filter

Search Terms

3873JFCAMPAIGN ID

Edit Settings

Bid

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

CPA TTRAvg CPTSpend

50.6%

43.8%

22.9%

27.1%

18.0%

20.2%

25.5%

21.5%

$0.25

$0.40

$0.75

$0.88

$0.75

$0.80

$0.94

$0.95

$0.46

$0.73

$1.62

$2.13

$2.11

$4.00

$5.17

$2.67

$20.25

$25.60

$40.50

$51.04

$33.75

$40.00

$51.70

$95.95

Impressions Taps Conversions

160

146

236

214

250

247

216

469

81

64

54

58

45

50

55

101

44

35

25

24

16

10

10

36

CR

54.3%

54.7%

46.3%

41.4%

35.6%

20.0%

18.2%

35.6%

Activated

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

Find search terms 3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Showing 1 - 7 of 1 1

Keywords Negative Keywords

Ad Groups KeywordsOverview Reports

Ad Group NameKeyword

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Status

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Paused

[lightright]

light right

light conditions

filter for photos

picture editor

color change

app for lighting

camera editor

Find keywordManage Keywords

Edit ColumnsAdd Keywords Actions Filter

Search Terms

3873JFCAMPAIGN ID

Edit Settings

Bid

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

CPA TTRAvg CPTSpend

50.6%

43.8%

22.9%

27.1%

18.0%

20.2%

25.5%

21.5%

$0.25

$0.40

$0.75

$0.88

$0.75

$0.80

$0.94

$0.95

$0.46

$0.73

$1.62

$2.13

$2.11

$4.00

$5.17

$2.67

$20.25

$25.60

$40.50

$51.04

$33.75

$40.00

$51.70

$95.95

Impressions Taps Conversions

160

146

236

214

250

247

216

469

81

64

54

58

45

50

55

101

44

35

25

24

16

10

10

36

CR

54.3%

54.7%

46.3%

41.4%

35.6%

20.0%

18.2%

35.6%

Activated

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

316/14/16 - 7/14/16

Keywords Negative Keywords

Ad Groups KeywordsOverview Reports

Ad Group NameKeyword

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Status

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Paused

[lightright]

light right

light conditions

filter for photos

picture editor

color change

app for lighting

camera editor

Find keywordManage Keywords

Edit ColumnsAdd Keywords Actions Filter

Search Terms

3873JFCAMPAIGN ID

Edit Settings

Bid

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

CPA TTRAvg CPTSpend

50.6%

43.8%

22.9%

27.1%

18.0%

20.2%

25.5%

21.5%

$0.25

$0.40

$0.75

$0.88

$0.75

$0.80

$0.94

$0.95

$0.46

$0.73

$1.62

$2.13

$2.11

$4.00

$5.17

$2.67

$20.25

$25.60

$40.50

$51.04

$33.75

$40.00

$51.70

$95.95

Impressions Taps Conversions

160

146

236

214

250

247

216

469

81

64

54

58

45

50

55

101

44

35

25

24

16

10

10

36

CR

54.3%

54.7%

46.3%

41.4%

35.6%

20.0%

18.2%

35.6%

Activated

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

316/14/16 - 7/14/16

Keywords Negative Keywords

Ad Groups KeywordsOverview Reports

Ad Group NameKeyword

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Status

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Paused

[lightright]

light right

light conditions

filter for photos

picture editor

color change

app for lighting

camera editor

Manage Keywords

Edit ColumnsAdd Keywords Actions Filter

Search Terms

3873JFCAMPAIGN ID

Edit Settings

Bid

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

CPA TTRAvg CPTSpend

50.6%

43.8%

22.9%

27.1%

18.0%

20.2%

25.5%

21.5%

$0.25

$0.40

$0.75

$0.88

$0.75

$0.80

$0.94

$0.95

$0.46

$0.73

$1.62

$2.13

$2.11

$4.00

$5.17

$2.67

$20.25

$25.60

$40.50

$51.04

$33.75

$40.00

$51.70

$95.95

Impressions Taps Conversions

160

146

236

214

250

247

216

469

81

64

54

58

45

50

55

101

44

35

25

24

16

10

10

36

CR

54.3%

54.7%

46.3%

41.4%

35.6%

20.0%

18.2%

35.6%

Activated

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

Find search terms 3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Showing 1 - 7 of 1 1

Keywords Negative Keywords

Ad Groups KeywordsOverview Reports

Ad Group NameKeyword

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Status

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Paused

[lightright]

light right

light conditions

filter for photos

picture editor

color change

app for lighting

camera editor

Find keywordManage Keywords

Edit ColumnsAdd Keywords Actions Filter

Search Terms

3873JFCAMPAIGN ID

Edit Settings

Bid

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

CPA TTRAvg CPTSpend

50.6%

43.8%

22.9%

27.1%

18.0%

20.2%

25.5%

21.5%

$0.25

$0.40

$0.75

$0.88

$0.75

$0.80

$0.94

$0.95

$0.46

$0.73

$1.62

$2.13

$2.11

$4.00

$5.17

$2.67

$20.25

$25.60

$40.50

$51.04

$33.75

$40.00

$51.70

$95.95

Impressions Taps Conversions

160

146

236

214

250

247

216

469

81

64

54

58

45

50

55

101

44

35

25

24

16

10

10

36

CR

54.3%

54.7%

46.3%

41.4%

35.6%

20.0%

18.2%

35.6%

Activated

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

316/14/16 - 7/14/16

Keywords Negative Keywords

Ad Groups KeywordsOverview Reports

Ad Group NameKeyword

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Status

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Paused

[lightright]

light right

light conditions

filter for photos

picture editor

color change

app for lighting

camera editor

Find keywordManage Keywords

Edit ColumnsAdd Keywords Actions Filter

Search Terms

3873JFCAMPAIGN ID

Edit Settings

Bid

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

CPA TTRAvg CPTSpend

50.6%

43.8%

22.9%

27.1%

18.0%

20.2%

25.5%

21.5%

$0.25

$0.40

$0.75

$0.88

$0.75

$0.80

$0.94

$0.95

$0.46

$0.73

$1.62

$2.13

$2.11

$4.00

$5.17

$2.67

$20.25

$25.60

$40.50

$51.04

$33.75

$40.00

$51.70

$95.95

Impressions Taps Conversions

160

146

236

214

250

247

216

469

81

64

54

58

45

50

55

101

44

35

25

24

16

10

10

36

CR

54.3%

54.7%

46.3%

41.4%

35.6%

20.0%

18.2%

35.6%

Activated

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

316/14/16 - 7/14/16

Keywords Negative Keywords

Ad Groups KeywordsOverview Reports

Ad Group NameKeyword

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Status

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Paused

[lightright]

light right

light conditions

filter for photos

picture editor

color change

app for lighting

camera editor

Manage Keywords

Edit ColumnsAdd Keywords Actions Filter

Search Terms

3873JFCAMPAIGN ID

Edit Settings

Bid

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

CPA TTRAvg CPTSpend

50.6%

43.8%

22.9%

27.1%

18.0%

20.2%

25.5%

21.5%

$0.25

$0.40

$0.75

$0.88

$0.75

$0.80

$0.94

$0.95

$0.46

$0.73

$1.62

$2.13

$2.11

$4.00

$5.17

$2.67

$20.25

$25.60

$40.50

$51.04

$33.75

$40.00

$51.70

$95.95

Impressions Taps Conversions

160

146

236

214

250

247

216

469

81

64

54

58

45

50

55

101

44

35

25

24

16

10

10

36

CR

54.3%

54.7%

46.3%

41.4%

35.6%

20.0%

18.2%

35.6%

Activated

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

Find search terms 3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Showing 1 - 7 of 1 1

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Activate

Pause

Keywords Negative Keywords

Ad Groups KeywordsOverview Reports

Ad Group NameKeyword

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Status

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Paused

[lightright]

light right

light conditions

filter for photos

picture editor

color change

app for lighting

camera editor

Manage Keywords

Edit ColumnsAdd Keywords Actions Filter

Search Terms

3873JFCAMPAIGN ID

Edit Settings

Bid

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

CPA TTRAvg CPTSpend

50.6%

43.8%

22.9%

27.1%

18.0%

20.2%

25.5%

21.5%

$0.25

$0.40

$0.75

$0.88

$0.75

$0.80

$0.94

$0.95

$0.46

$0.73

$1.62

$2.13

$2.11

$4.00

$5.17

$2.67

$20.25

$25.60

$40.50

$51.04

$33.75

$40.00

$51.70

$95.95

Impressions Taps Conversions

160

146

236

214

250

247

216

469

81

64

54

58

45

50

55

101

44

35

25

24

16

10

10

36

CR

54.3%

54.7%

46.3%

41.4%

35.6%

20.0%

18.2%

35.6%

Activated

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

Find search terms 3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Showing 1 - 7 of 1 1

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Activate

Pause

Keywords Negative Keywords

Ad Groups KeywordsOverview Reports

Ad Group NameKeyword

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Status

Activated

Activated

Activated

Activated

Activated

Activated

Paused

Activated

Activated

Paused

[lightright]

light right

light conditions

filter for photos

picture editor

color change

app for lighting

camera editor

Manage Keywords

Edit ColumnsAdd Keywords Actions Filter

Search Terms

3873JFCAMPAIGN ID

Edit Settings

Bid

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

CPA TTRAvg CPTSpend

50.6%

43.8%

22.9%

27.1%

18.0%

20.2%

25.5%

21.5%

$0.25

$0.40

$0.75

$0.88

$0.75

$0.80

$0.94

$0.95

$0.46

$0.73

$1.62

$2.13

$2.11

$4.00

$5.17

$2.67

$20.25

$25.60

$40.50

$51.04

$33.75

$40.00

$51.70

$95.95

Impressions Taps Conversions

160

146

236

214

250

247

216

469

81

64

54

58

45

50

55

101

44

35

25

24

16

10

10

36

CR

54.3%

54.7%

46.3%

41.4%

35.6%

20.0%

18.2%

35.6%

Activated

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

Find search terms 3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Showing 1 - 7 of 1 1

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

AddCancel

Add KeywordsKeywords default to broad match and the Max Default CPT Bid set for the Ad Group.

Add Keywords to Ad Group

Choose Ad Group

Add keywords, use commas to separate

No keywords added yet

Add keywords, use commas to separate

SelectMy Keyword List ?

Recommended Keywords Search Popularity ?

Add all 5 recommendations

photo filters

photo editor

filter camera

editing apps

photo

Find related keywords

Keywords Negative Keywords

Ad Groups KeywordsOverview Reports

Ad Group NameKeyword

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Status

Activated

Activated

Activated

Activated

Activated

Activated

Paused

Activated

Activated

Paused

[lightright]

light right

light conditions

filter for photos

picture editor

color change

app for lighting

camera editor

Manage Keywords

Edit ColumnsAdd Keywords Actions Filter

Search Terms

3873JFCAMPAIGN ID

Edit Settings

Bid

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

CPA TTRAvg CPTSpend

50.6%

43.8%

22.9%

27.1%

18.0%

20.2%

25.5%

21.5%

$0.25

$0.40

$0.75

$0.88

$0.75

$0.80

$0.94

$0.95

$0.46

$0.73

$1.62

$2.13

$2.11

$4.00

$5.17

$2.67

$20.25

$25.60

$40.50

$51.04

$33.75

$40.00

$51.70

$95.95

Impressions Taps Conversions

160

146

236

214

250

247

216

469

81

64

54

58

45

50

55

101

44

35

25

24

16

10

10

36

CR

54.3%

54.7%

46.3%

41.4%

35.6%

20.0%

18.2%

35.6%

Activated

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

Find search terms 3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Showing 1 - 7 of 1 1

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Keywords Negative Keywords

Ad Groups KeywordsOverview Reports

Ad Group NameKeyword

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Status

Activated

Activated

Activated

Activated

Activated

Activated

Paused

Activated

Activated

Paused

[lightright]

light right

light conditions

filter for photos

picture editor

color change

app for lighting

camera editor

Manage Keywords

Edit ColumnsAdd Keywords Actions Filter

Search Terms

3873JFCAMPAIGN ID

Edit Settings

Bid

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

CPA TTRAvg CPTSpend

50.6%

43.8%

22.9%

27.1%

18.0%

20.2%

25.5%

21.5%

$0.25

$0.40

$0.75

$0.88

$0.75

$0.80

$0.94

$0.95

$0.46

$0.73

$1.62

$2.13

$2.11

$4.00

$5.17

$2.67

$20.25

$25.60

$40.50

$51.04

$33.75

$40.00

$51.70

$95.95

Impressions Taps Conversions

160

146

236

214

250

247

216

469

81

64

54

58

45

50

55

101

44

35

25

24

16

10

10

36

CR

54.3%

54.7%

46.3%

41.4%

35.6%

20.0%

18.2%

35.6%

Activated

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

Find search terms 3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Showing 1 - 7 of 1 1

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Keywords Negative Keywords

Ad Groups KeywordsOverview Reports

Ad Group NameKeyword

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Status

Activated

Activated

Activated

Activated

Activated

Activated

Paused

Activated

Activated

Paused

[lightright]

light right

light conditions

filter for photos

picture editor

color change

app for lighting

camera editor

Manage Keywords

Edit ColumnsAdd Keywords Actions Filter

Search Terms

3873JFCAMPAIGN ID

Edit Settings

Bid

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

CPA TTRAvg CPTSpend

50.6%

43.8%

22.9%

27.1%

18.0%

20.2%

25.5%

21.5%

$0.25

$0.40

$0.75

$0.88

$0.75

$0.80

$0.94

$0.95

$0.46

$0.73

$1.62

$2.13

$2.11

$4.00

$5.17

$2.67

$20.25

$25.60

$40.50

$51.04

$33.75

$40.00

$51.70

$95.95

Impressions Taps Conversions

160

146

236

214

250

247

216

469

81

64

54

58

45

50

55

101

44

35

25

24

16

10

10

36

CR

54.3%

54.7%

46.3%

41.4%

35.6%

20.0%

18.2%

35.6%

Activated

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

Find search terms 3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Showing 1 - 7 of 1 1

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

AddCancel

Add KeywordsKeywords default to broad match and the Max Default CPT Bid set for the Ad Group.

Add Keywords to Ad Group

Choose Ad Group

Add keywords, use commas to separate

No keywords added yet

Add keywords, use commas to separate

My Keyword List ?

Recommended Keywords Search Popularity ?

Add all 5 recommendations

photo filters

photo editor

filter camera

editing apps

photo

Find related keywords

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

Keywords Negative Keywords

Ad Groups KeywordsOverview Reports

Ad Group NameKeyword

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Status

Activated

Activated

Activated

Activated

Activated

Activated

Paused

Activated

Activated

Paused

[lightright]

light right

light conditions

filter for photos

picture editor

color change

app for lighting

camera editor

Manage Keywords

Edit ColumnsAdd Keywords Actions Filter

Search Terms

3873JFCAMPAIGN ID

Edit Settings

Bid

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

CPA TTRAvg CPTSpend

50.6%

43.8%

22.9%

27.1%

18.0%

20.2%

25.5%

21.5%

$0.25

$0.40

$0.75

$0.88

$0.75

$0.80

$0.94

$0.95

$0.46

$0.73

$1.62

$2.13

$2.11

$4.00

$5.17

$2.67

$20.25

$25.60

$40.50

$51.04

$33.75

$40.00

$51.70

$95.95

Impressions Taps Conversions

160

146

236

214

250

247

216

469

81

64

54

58

45

50

55

101

44

35

25

24

16

10

10

36

CR

54.3%

54.7%

46.3%

41.4%

35.6%

20.0%

18.2%

35.6%

Activated

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

Find search terms 3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Showing 1 - 7 of 1 1

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

AddCancel

Add KeywordsKeywords default to broad match and the Max Default CPT Bid set for the Ad Group.

Add Keywords to Ad Group

Choose Ad Group

Add keywords, use commas to separate

No keywords added yet

Add keywords, use commas to separate

My Keyword List ?

Recommended Keywords Search Popularity ?

Add all 5 recommendations

photo filters

photo editor

filter camera

editing apps

photo

Find related keywords

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

Keywords Negative Keywords

Ad Groups KeywordsOverview Reports

Ad Group NameKeyword

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Status

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Paused

[lightright]

light right

light conditions

filter for photos

picture editor

color change

app for lighting

camera editor

Find keywordManage Keywords

Edit ColumnsAdd Keywords Actions Filter

Search Terms

3873JFCAMPAIGN ID

Edit Settings

Bid

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

CPA TTRAvg CPTSpend

50.6%

43.8%

22.9%

27.1%

18.0%

20.2%

25.5%

21.5%

$0.25

$0.40

$0.75

$0.88

$0.75

$0.80

$0.94

$0.95

$0.46

$0.73

$1.62

$2.13

$2.11

$4.00

$5.17

$2.67

$20.25

$25.60

$40.50

$51.04

$33.75

$40.00

$51.70

$95.95

Impressions Taps Conversions

160

146

236

214

250

247

216

469

81

64

54

58

45

50

55

101

44

35

25

24

16

10

10

36

CR

54.3%

54.7%

46.3%

41.4%

35.6%

20.0%

18.2%

35.6%

Activated

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

316/14/16 - 7/14/16

Showing 1 - 7 of 1 1

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

AddCancel

Add KeywordsKeywords default to broad match and the Max Default CPT Bid set for the Ad Group.

Add Keywords to Ad Group

Choose Ad Group

Add keywords, use commas to separate

No keywords added yet

Add keywords, use commas to separate

My Keyword List ?

Recommended Keywords Search Popularity ?

Add all 5 recommendations

photo filters

photo editor

filter camera

editing apps

photo

Find related keywords

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

Keywords Negative Keywords

Ad Groups KeywordsOverview Reports

Ad Group NameKeyword

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Status

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Paused

[lightright]

light right

light conditions

filter for photos

picture editor

color change

app for lighting

camera editor

Find keywordManage Keywords

Edit ColumnsAdd Keywords Actions Filter

Search Terms

3873JFCAMPAIGN ID

Edit Settings

Bid

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

CPA TTRAvg CPTSpend

50.6%

43.8%

22.9%

27.1%

18.0%

20.2%

25.5%

21.5%

$0.25

$0.40

$0.75

$0.88

$0.75

$0.80

$0.94

$0.95

$0.46

$0.73

$1.62

$2.13

$2.11

$4.00

$5.17

$2.67

$20.25

$25.60

$40.50

$51.04

$33.75

$40.00

$51.70

$95.95

Impressions Taps Conversions

160

146

236

214

250

247

216

469

81

64

54

58

45

50

55

101

44

35

25

24

16

10

10

36

CR

54.3%

54.7%

46.3%

41.4%

35.6%

20.0%

18.2%

35.6%

Activated

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

316/14/16 - 7/14/16

Showing 1 - 7 of 1 1

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

AddCancel

Add KeywordsKeywords default to broad match and the Max Default CPT Bid set for the Ad Group.

Add Keywords to Ad Group

Choose Ad Group

Add keywords, use commas to separate

No keywords added yet

Add keywords, use commas to separate

My Keyword List ?

Recommended Keywords Search Popularity ?

Add all 5 recommendations

photo filters

photo editor

filter camera

editing apps

photo

Find related keywords

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

Keywords Negative Keywords

Ad Groups KeywordsOverview Reports

Ad Group NameKeyword

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Status

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Paused

[lightright]

light right

light conditions

filter for photos

picture editor

color change

app for lighting

camera editor

Find keywordManage Keywords

Edit ColumnsAdd Keywords Actions Filter

Search Terms

3873JFCAMPAIGN ID

Edit Settings

Bid

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

CPA TTRAvg CPTSpend

50.6%

43.8%

22.9%

27.1%

18.0%

20.2%

25.5%

21.5%

$0.25

$0.40

$0.75

$0.88

$0.75

$0.80

$0.94

$0.95

$0.46

$0.73

$1.62

$2.13

$2.11

$4.00

$5.17

$2.67

$20.25

$25.60

$40.50

$51.04

$33.75

$40.00

$51.70

$95.95

Impressions Taps Conversions

160

146

236

214

250

247

216

469

81

64

54

58

45

50

55

101

44

35

25

24

16

10

10

36

CR

54.3%

54.7%

46.3%

41.4%

35.6%

20.0%

18.2%

35.6%

Activated

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

316/14/16 - 7/14/16

Showing 1 - 7 of 1 1

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

AddCancel

Add KeywordsKeywords default to broad match and the Max Default CPT Bid set for the Ad Group.

Add Keywords to Ad Group

Choose Ad Group

Add keywords, use commas to separate

No keywords added yet

Add keywords, use commas to separate

My Keyword List ?

Recommended Keywords Search Popularity ?

Add all 5 recommendations

photo filters

photo editor

filter camera

editing apps

photo

Find related keywords

Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywordspicture editor

Keywords Negative Keywords

Ad Groups KeywordsOverview Reports

Ad Group NameKeyword

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Status

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Paused

[lightright]

light right

light conditions

filter for photos

picture editor

color change

app for lighting

camera editor

Find keywordManage Keywords

Edit ColumnsAdd Keywords Actions Filter

Search Terms

3873JFCAMPAIGN ID

Edit Settings

Bid

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

CPA TTRAvg CPTSpend

50.6%

43.8%

22.9%

27.1%

18.0%

20.2%

25.5%

21.5%

$0.25

$0.40

$0.75

$0.88

$0.75

$0.80

$0.94

$0.95

$0.46

$0.73

$1.62

$2.13

$2.11

$4.00

$5.17

$2.67

$20.25

$25.60

$40.50

$51.04

$33.75

$40.00

$51.70

$95.95

Impressions Taps Conversions

160

146

236

214

250

247

216

469

81

64

54

58

45

50

55

101

44

35

25

24

16

10

10

36

CR

54.3%

54.7%

46.3%

41.4%

35.6%

20.0%

18.2%

35.6%

Activated

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

316/14/16 - 7/14/16

Showing 1 - 7 of 1 1

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

AddCancel

Add KeywordsKeywords default to broad match and the Max Default CPT Bid set for the Ad Group.

Add Keywords to Ad Group

Choose Ad Group

My Keyword List ?

Add keywords, use commas to separate

No keywords added yet

Add keywords, use commas to separate

Related Keywords Search Popularity ?

Add all 5 keywords

color changer

color switcher

switch colors

color effects

photo color editing

color change

Related Keywords Search Popularity ?

Add all 5 keywords

photo editing apps

enhance photos

edit photos

photo

photo editor

picture editor

Keywords Negative Keywords

Ad Groups KeywordsOverview Reports

Ad Group NameKeyword

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Status

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Paused

[lightright]

light right

light conditions

filter for photos

picture editor

color change

app for lighting

camera editor

Find keywordManage Keywords

Edit ColumnsAdd Keywords Actions Filter

Search Terms

3873JFCAMPAIGN ID

Edit Settings

Bid

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

CPA TTRAvg CPTSpend

50.6%

43.8%

22.9%

27.1%

18.0%

20.2%

25.5%

21.5%

$0.25

$0.40

$0.75

$0.88

$0.75

$0.80

$0.94

$0.95

$0.46

$0.73

$1.62

$2.13

$2.11

$4.00

$5.17

$2.67

$20.25

$25.60

$40.50

$51.04

$33.75

$40.00

$51.70

$95.95

Impressions Taps Conversions

160

146

236

214

250

247

216

469

81

64

54

58

45

50

55

101

44

35

25

24

16

10

10

36

CR

54.3%

54.7%

46.3%

41.4%

35.6%

20.0%

18.2%

35.6%

Activated

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

316/14/16 - 7/14/16

Showing 1 - 7 of 1 1

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

AddCancel

Add KeywordsKeywords default to broad match and the Max Default CPT Bid set for the Ad Group.

Add Keywords to Ad Group

Choose Ad Group

My Keyword List ?

Add keywords, use commas to separate

No keywords added yet

Add keywords, use commas to separate

Related Keywords Search Popularity ?

Add all 5 keywords

color changer

color switcher

switch colors

color effects

photo color editing

color change

Related Keywords Search Popularity ?

Add all 5 keywords

photo editing apps

enhance photos

edit photos

photo

photo editor

picture editor

Keywords Negative Keywords

Ad Groups KeywordsOverview Reports

Ad Group NameKeyword

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Status

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Paused

[lightright]

light right

light conditions

filter for photos

picture editor

color change

app for lighting

camera editor

Find keywordManage Keywords

Edit ColumnsAdd Keywords Actions Filter

Search Terms

3873JFCAMPAIGN ID

Edit Settings

Bid

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

CPA TTRAvg CPTSpend

50.6%

43.8%

22.9%

27.1%

18.0%

20.2%

25.5%

21.5%

$0.25

$0.40

$0.75

$0.88

$0.75

$0.80

$0.94

$0.95

$0.46

$0.73

$1.62

$2.13

$2.11

$4.00

$5.17

$2.67

$20.25

$25.60

$40.50

$51.04

$33.75

$40.00

$51.70

$95.95

Impressions Taps Conversions

160

146

236

214

250

247

216

469

81

64

54

58

45

50

55

101

44

35

25

24

16

10

10

36

CR

54.3%

54.7%

46.3%

41.4%

35.6%

20.0%

18.2%

35.6%

Activated

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

316/14/16 - 7/14/16

Showing 1 - 7 of 1 1

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

AddCancel

Add Keywords

Add Keywords to Ad Group

Choose Ad Group

SelectMy Keyword List ?

Recommended Keywords Search Popularity ?

Add all 5 recommendations

photo filters

photo editor

filter camera

editing apps

photo

Find related keywords

Related Keywords Search Popularity ?

Add all 5 keywords

photo editing apps

enhance photos

edit photos

photo

black and white color

picture editor Add keywords, use commas to separate

?Search Popularity Bid

$1.00photo editor

Keywords default to broad match and the Max Default CPT Bid set for the Ad Group.

Keywords Negative Keywords

Ad Groups KeywordsOverview Reports

Ad Group NameKeyword

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Status

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Paused

[lightright]

light right

light conditions

filter for photos

picture editor

color change

app for lighting

camera editor

Find keywordManage Keywords

Edit ColumnsAdd Keywords Actions Filter

Search Terms

3873JFCAMPAIGN ID

Edit Settings

Bid

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

CPA TTRAvg CPTSpend

50.6%

43.8%

22.9%

27.1%

18.0%

20.2%

25.5%

21.5%

$0.25

$0.40

$0.75

$0.88

$0.75

$0.80

$0.94

$0.95

$0.46

$0.73

$1.62

$2.13

$2.11

$4.00

$5.17

$2.67

$20.25

$25.60

$40.50

$51.04

$33.75

$40.00

$51.70

$95.95

Impressions Taps Conversions

160

146

236

214

250

247

216

469

81

64

54

58

45

50

55

101

44

35

25

24

16

10

10

36

CR

54.3%

54.7%

46.3%

41.4%

35.6%

20.0%

18.2%

35.6%

Activated

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

316/14/16 - 7/14/16

Showing 1 - 7 of 1 1

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

AddCancel

Add Keywords

Add Keywords to Ad Group

Choose Ad Group

SelectMy Keyword List ?

Recommended Keywords Search Popularity ?

Add all 5 recommendations

photo filters

photo editor

filter camera

editing apps

photo

Find related keywords

Related Keywords Search Popularity ?

Add all 5 keywords

photo editing apps

enhance photos

edit photos

photo

black and white color

picture editor Add keywords, use commas to separate

?Search Popularity Bid

$1.00photo editor

Keywords default to broad match and the Max Default CPT Bid set for the Ad Group.

Keywords Negative Keywords

Ad Groups KeywordsOverview Reports

Ad Group NameKeyword

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Status

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Paused

Activated

Activated

Paused

photo editor

[lightright]

light right

light conditions

filter for photos

picture editor

color change

app for lighting

camera editor

Manage Keywords

Edit ColumnsAdd Keywords Actions Filter

Search Terms

3873JFCAMPAIGN ID

Edit Settings

Bid

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

CPA TTRAvg CPTSpend

50.6%

43.8%

22.9%

27.1%

18.0%

20.2%

25.5%

21.5%

$0.25

$0.40

$0.75

$0.88

$0.75

$0.80

$0.94

$0.95

$0.46

$0.73

$1.62

$2.13

$2.11

$4.00

$5.17

$2.67

$20.25

$25.60

$40.50

$51.04

$33.75

$40.00

$51.70

$95.95

Impressions Taps Conversions

160

146

236

214

250

247

216

469

81

64

54

58

45

50

55

101

44

35

25

24

16

10

10

36

CR

54.3%

54.7%

46.3%

41.4%

35.6%

20.0%

18.2%

35.6%

Activated

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

Find search terms 3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Added

Keywords Negative Keywords

Ad Groups KeywordsOverview Reports

Ad Group NameKeyword

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Status

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Paused

Activated

Activated

Paused

photo editor

[lightright]

light right

light conditions

filter for photos

picture editor

color change

app for lighting

camera editor

Manage Keywords

Edit ColumnsAdd Keywords Actions Filter

Search Terms

3873JFCAMPAIGN ID

Edit Settings

Bid

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

CPA TTRAvg CPTSpend

50.6%

43.8%

22.9%

27.1%

18.0%

20.2%

25.5%

21.5%

$0.25

$0.40

$0.75

$0.88

$0.75

$0.80

$0.94

$0.95

$0.46

$0.73

$1.62

$2.13

$2.11

$4.00

$5.17

$2.67

$20.25

$25.60

$40.50

$51.04

$33.75

$40.00

$51.70

$95.95

Impressions Taps Conversions

160

146

236

214

250

247

216

469

81

64

54

58

45

50

55

101

44

35

25

24

16

10

10

36

CR

54.3%

54.7%

46.3%

41.4%

35.6%

20.0%

18.2%

35.6%

Activated

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

Find search terms 3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Added

Keywords Negative Keywords

Ad Groups KeywordsOverview Reports

Ad Group NameKeyword

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

LightRight Launch Group

Status

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Paused

Activated

Activated

Paused

photo editor

[lightright]

light right

light conditions

filter for photos

picture editor

color change

app for lighting

camera editor

Manage Keywords

Edit ColumnsAdd Keywords Actions Filter

Search Terms

3873JFCAMPAIGN ID

Edit Settings

Bid

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

CPA TTRAvg CPTSpend

50.6%

43.8%

22.9%

27.1%

18.0%

20.2%

25.5%

21.5%

$0.25

$0.40

$0.75

$0.88

$0.75

$0.80

$0.94

$0.95

$0.46

$0.73

$1.62

$2.13

$2.11

$4.00

$5.17

$2.67

$20.25

$25.60

$40.50

$51.04

$33.75

$40.00

$51.70

$95.95

Impressions Taps Conversions

160

146

236

214

250

247

216

469

81

64

54

58

45

50

55

101

44

35

25

24

16

10

10

36

CR

54.3%

54.7%

46.3%

41.4%

35.6%

20.0%

18.2%

35.6%

Activated

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

Find search terms 3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Added

Impressions

3,677

599

Device class

iPhone

iPad

600

300

Week 1 Week 2 Week 3 Week 4

900

1,200

Ad Groups KeywordsOverview Reports

Filters

Impressions4,276

3873JFCAMPAIGN ID

Edit Settings

Last updated on 7/14/16 at 4:45PM PST

Date

Ad Group

Keyword

Device Class

Age

Gender

Location

Search Term

Activated

Download

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

Daily Weekly

Showing 1 - 2 of 1 1

3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Apple Inc.

Impressions

3,677

599

Device class

iPhone

iPad

600

300

Week 1 Week 2 Week 3 Week 4

900

1,200

Ad Groups KeywordsOverview Reports

Filters

Impressions4,276

3873JFCAMPAIGN ID

Edit Settings

Last updated on 7/14/16 at 4:45PM PST

Date

Ad Group

Keyword

Device Class

Age

Gender

Location

Search Term

Activated

Download

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

Daily Weekly

Showing 1 - 2 of 1 1

3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Apple Inc.

Impressions

3,677

599

Device class

iPhone

iPad

600

300

Week 1 Week 2 Week 3 Week 4

900

1,200

Ad Groups KeywordsOverview Reports

Filters

Impressions4,276

3873JFCAMPAIGN ID

Edit Settings

Last updated on 7/14/16 at 4:45PM PST

Date

Ad Group

Keyword

Device Class

Age

Gender

Location

Search Term

Activated

Download

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

Daily Weekly

Showing 1 - 2 of 1 1

3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Impressions

3,677

599

Device class

iPhone

iPad

600

300

Week 1 Week 2 Week 3 Week 4

900

1,200

Ad Groups KeywordsOverview Reports

Filters

Impressions4,276

3873JFCAMPAIGN ID

Edit Settings

Last updated on 7/14/16 at 4:45PM PST

Date

Ad Group

Keyword

Device Class

Age

Gender

Location

Search Term

Activated

Download

OTOD Media Johnny Appleseed

CAMPAIGN

LightRight LaunchLightRight LightRight Launch

Daily Weekly

Showing 1 - 2 of 1 1

3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Measure PerformanceAttribution API

Method of ADClient class

Measure PerformanceAttribution API

ADClient.shared().requestAttributionDetails {

    (attributionDetails: [NSObject : AnyObject]?, error: NSError?) in

    if error == nil {

        // ...

    }

    // ...

}

Measure PerformanceAttribution API Response Object 3.1

{

"Version3.1" = { 

"iad-attribution" = true;

"iad-campaign-id" = 15292426; 

    "iad-campaign-name" = “Light Bright Launch"; 

“iad-conversion-date" = “2016-06-14T17:18:07Z";

    "iad-impression-date" = “2016-06-14T17:17:00Z";

"iad-adgroup-id" = 15307675; 

    "iad-adgroup-name" = "LightRight Launch Group"; 

“iad-keyword” = “light right”; 

    ”iad-org-name” = “Light Right Org"; 

}; 

Measure PerformanceAttribution API

Search AdsGet prepared

Optimize your app metadataUnderstand the value of your customersImplement attribution API code

More Information

SearchAds.apple.com

Labs

Bring your questions for the Search Ads TeamGet tips on preparing for the upcoming launch and how to measure your results

Search Ads (Lab by Appointment) App Store Lab C Wednesday 9:00AM

Search Ads Lab Fort Mason Wednesday 11:00AM