Introducing Search Ads - Apple Inc.€¦ · A new way to discover and promote apps ... Introducing...

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A new way to discover and promote apps

Distribution #WWDC16

Session 302

Introducing Search Ads

Lindsay Verity Director, Product ManagementCasey Fictum Product ManagerEric Hall Manager, Data Engineering

3D4Medical Inks Zova djay ProUlysses

ChameleonRun

Frame.io Lara Croft GoAux Music Creation

Streaks

9:41 AM 100%

Featured

Featured

Categories

9:41 AM 100%

Featured

9:41 AM 100%

Featured

Categories Top Charts

9:41 AM 100%

Featured

9:41 AM 100%9:41 AM 100%

Featured

Search Categories Top Charts

9:41 AM 100%

Featured

9:41 AM 100%9:41 AM 100%

Featured

1.0

LightRight Johnny AppleseedOTOD Media

0

LightRight gives photographers the capability to capture and bookmark ideal natural light conditions. Hone your photography skills with the ideal app for lighting, rather than relying on a picture editor. Log and reference every color change to help you re-capture a given mood or moment. Spend less time with a camera editor or filter for photos, and get the light right with every shot.

Use LightRight to log lighting conditions like time, location, sun position, as well as meteorological variables like fog, cloud cover, pollen count, particulate matter, or wind.

Bookmark each unique lighting condition for easy reference and access. Add your own custom description to describe each moment.

lightright, light right, color change, light conditions, filter for

Apple Inc.

0 LightRight Johnny AppleseedOTOD Media

1.0

LightRight Johnny AppleseedOTOD Media

0

Search Ads

65%of all downloads follow

an App Store search

OTOD Media

LightRight gives photographers the capability to bookmark natural lighting conditions.

AdLightRight

GET(646)

Featured Top Charts Explore Search Updates

9:41 AM 100%

photo filters

Related: filters for pictures photography effects hd photo

war games

war games

$5.00Max Bid

$3.00Max Bid

$5.00Max Bid

$3.00Max Bid

war games

RelevanceHow It Works

App Store Metadata User Response

Cost per Tap Second Price Auction

CPT

PricingHow It Works

photo filters

Relevant

Not Relevant

Bid

photo filters

Search Ads Overview

Casey FictumProduct Manager

Select Your App Set a Budget Add Payment Info

Ad

OTOD Media

GET

(646)

LightRight

LightRightAd OTOD Media GET

(646)

photo filters

photography

bookmark

photography filters

photo editing

flashlight

cloud cover

time and location

light right

color change

Set a Budget

$CPT

Max Daily Spend Max Cost per Tap

$ CPT

Add Payment Info

U.S. DollarCanadian DollarAustralian DollarBritish PoundEuro

Add Payment Info

Product FeaturesAdvanced controls

photography filters

filter camera

lightrite

photography

color change

filter apps

photo editing

editing apps

photo

light right

Product FeaturesKeyword suggestions

photo editing

editing apps

filter camera

photography

color change

photo filters

photo editing

photo

light right



filter apps

filters for pictures

photo editing filters

Product FeaturesPopularity

filter camera

photography filters

photo editor

photo

editing apps

[photo filters]


Product FeaturesMatch type

[photo filters]

photo filters



Broad match

Exact match[photo filters]



photo filters

Audiences GenderAgeDevice location

Product FeaturesAdvanced targeting

New Users

My Existing Users My Other App Users

Audiences GenderAgeDevice location

Product FeaturesAdvanced targeting

18 34

OTOD Media Johnny Appleseed

Ad Groups KeywordsOverview Reports

3873JFCAMPAIGN ID

Edit Settings

3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Impressions Taps Conversions4,276 958 383

Campaign Trending

Average Tap Through Rate22.4%

Average Conversion Rate40.1%

Average Cost Per Acquisition$2.34

Average Cost Per Tap$0.86

ActivatedCAMPAIGN

LightRight LaunchLightRight LightRight Launch

Spend$825

Apple Inc.

Keywords Negative Keywords


Ad Group NameKeyword

LightRight Launch Group








Status

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Paused

[lightright]

light right

light conditions

filter for photos

picture editor

color change

app for lighting

camera editor

Manage Keywords

Edit ColumnsAdd Keywords Actions Filter

Search Terms

3873JFCAMPAIGN ID

Edit Settings

Bid

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

CPA TTRAvg CPTSpend

50.6%

43.8%

22.9%

27.1%

18.0%

20.2%

25.5%

21.5%

$0.25

$0.40

$0.75

$0.88

$0.75

$0.80

$0.94

$0.95

$0.46

$0.73

$1.62

$2.13

$2.11

$4.00

$5.17

$2.67

$20.25

$25.60

$40.50

$51.04

$33.75

$40.00

$51.70

$95.95

Impressions Taps Conversions

160

146

236

214

250

247

216

469

81

64

54

58

45

50

55

101

44

35

25

24

16

10

10

36

CR

54.3%

54.7%

46.3%

41.4%

35.6%

20.0%

18.2%

35.6%

Activated


CAMPAIGN


Find search terms 3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Apple Inc.

CPA TTRAvg CPTSpend

56.4%

45.6%

24.1%

36.7%

29.6%

21.9%

21.9%

$0.25

$0.48

$0.63

$0.79

$0.82

$0.77

$0.80

$0.54

$1.07

$1.63

$2.01

$2.17

$2.05

$5.47

$32.75

$22.56

$35.91

$40.29

$30.34

$24.64

$32.80


250

103

237

139

125

146

187

131

47

57

51

37

32

41

61

21

22

14

11

10

6

CR

50.4%

44.7%

38.6%

39.2%

37.8%

37.5%

14.6%

Ad Group Name








Search Term

lightright

lightrite

color edit

photography

photo editing

photo edit

color

Search Type

Keyword Match

Keyword Match

Search Match

Search Match

Search Match

Search Match

Keyword Match


Overview

Search Terms

Manage Search Terms

Edit Columns

Find search terms

Actions Filter

3873JFCAMPAIGN ID

Edit Settings

Ad Groups Keywords Reports

Activated

Matched Keyword

[lightright]

light right

color change

[keyword3]


CAMPAIGN


Showing 1 - 7 of 1 1

3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Apple Inc.

Impressions

2,121

781

1,205

1,049

1,183

Search Term

lightright

light right

color change

color filters

natural light

500

100

400

0

600

200

700

300

Filters

Last updated on 7/7/16 at 4:45PM PST


WeeklyDaily

Download

Date

Ad Group

Keyword

Device Class

Age

Gender

Location

Search Term

Impressions 6,340

11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 1 2 3 4 5 6 7


3112/1/15 - 12/7/15 316/11/16 - 7/7/16

3873JFCAMPAIGN ID

Edit Settings

ActivatedCAMPAIGN


Apple Inc.

Attribution APIProduct Features

light right

picture editor

photo editing

Attribution APIProduct Features

$

$$

$$$light right

picture editor

photo editing

How to Set Up andManage a Search Campaign

Eric HallManager, Data Engineering

Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Search by app name, app ID or URL

Which app do you want to promote?

Create Campaign

Campaign SettingsCampaigns organize your ad groups, which are collections of keywords related to your app, focusing on common themes or strategies

Ad Group Keywords

Campaign Name

Budget ? Maximum Daily Spend ?

Search Match ?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group

Default Max CPT Bid ?

Storefronts ?

United States English

iPad and iPhone

Optional

Choose where your ad is shown and set your pricing targets




Apple Inc.

Create Campaign


App Name

LightRight

Ad Group Keywords

Campaign Name


Search Match ?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group


Storefronts ?


iPad and iPhone

Optional





Apple Inc.

lightright

Create Campaign


App Name

LightRight

Ad Group KeywordsUse keywords to reach your target audience.

Advanced TargetingRefine the audience for your Ad Group with optional targeting.

Audiences

Demographics

Device Location

All genders and ages

Have not downloaded the app

All locations

Campaign Name


My Keyword List

Add keywords, use commas to separate

No keywords added yet

Keyword TargetingChoose phrases that customers would use to search for your app. Your keywords will default to Broad Match and your default max bid. Learn more about match types.

Search MatchSearch Match is the easiest way to get your ads up and running. We will automatically match your ad to users who are searching for apps like yours.

?

Automatically match my ad to relevant searches

?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group


Storefronts ?


Recommended Keywords Search Popularity ?

Add all 5 recommendations

filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywords

Add Ad Group Negative Keywords

iPad and iPhone

Optional



Apple Inc.

Create Campaign


App Name

LightRight



Audiences

Demographics

Device Location



All locations

Campaign Name


My Keyword List





?


?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group


Storefronts ?




filters for photos

light right

picture editor

app for lighting

camera editor



iPad and iPhone

Optional



Apple Inc.

Create Campaign


App Name

LightRight

LightRight Launch

Apple Inc.


Create Campaign

Search Ads Mediavest Obi-Wan K.

App Name

LightRight



Audiences

Demographics

Device Location



All locations

Campaign Name


My Keyword List





?


?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group


Storefronts ?


iPad and iPhone

Optional





filters for photos

light right

picture editor

app for lighting

camera editor


LightRight Launch

Apple Inc.


Create Campaign


App Name

LightRight



Audiences

Demographics

Device Location



All locations

Campaign Name


My Keyword List





?


?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group


Storefronts ?


iPad and iPhone

Optional





filters for photos

light right

picture editor

app for lighting

camera editor


LightRight Launch

$3,000.00

Apple Inc.


Create Campaign


App Name

LightRight



Audiences

Demographics

User Location



All locations

Campaign Name


My Keyword List





?


?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group


Storefronts ?




filters for photos

light right

picture editor

app for lighting

camera editor



iPad and iPhone

LightRight Launch

Optional

LightRight Launch GroupChoose where your ad is shown and set your pricing targets

Change match type by hovering over individual keywords. For bulk edits, click select, then edit. Once you save this campaign, you will be unable to change match types.

Apple Inc.


Create Campaign


App Name

LightRight



Audiences

Demographics

User Location



All locations

Campaign Name


My Keyword List





?


?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group


Storefronts ?




filters for photos

light right

picture editor

app for lighting

camera editor



iPad and iPhone

LightRight Launch

Optional


Change match type by hovering over individual keywords. For bulk edits, click select, then edit. Once you save this campaign, you will be unable to change match types.

$50.00


Create Campaign


App Name

LightRight



Audiences

Demographics

Device Location



All locations

Campaign Name


My Keyword List





?


?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group


Storefronts ?


iPad and iPhone





filters for photos

light right

picture editor

app for lighting

camera editor


LightRight Launch

$3,000.00 $50.00


Apple Inc.


Create Campaign


App Name

LightRight



Audiences

Demographics

Device Location



All locations

Campaign Name


My Keyword List





?


?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group


Storefronts ?


iPad and iPhone





filters for photos

light right

picture editor

app for lighting

camera editor


LightRight Launch

$3,000.00 $50.00Search Ads OTOD Media Johnny Appleseed

Apple Inc.

Apple Inc.


Create Campaign


App Name

LightRight



Audiences

Demographics

Device Location



All locations

Campaign Name


My Keyword List





?


?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group


Storefronts ?


iPad and iPhone





filters for photos

light right

picture editor

app for lighting

camera editor


LightRight Launch

$3,000.00 $50.00

Apple Inc.


Create Campaign


App Name

LightRight



Audiences

Demographics

Device Location



All locations

Campaign Name


My Keyword List





?


?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group


Storefronts ?


iPad and iPhone





filters for photos

light right

picture editor

app for lighting

camera editor


LightRight Launch

$3,000.00 $50.00

iPad and iPhoneiPhone OnlyiPad Only



Audiences

Demographics

Device Location



All locations

My Keyword List





?


?

CPA Goal





filters for photos

light right

picture editor

app for lighting

camera editor


Apple Inc.

Ad Group Name

Devices

Ad Scheduling

Ad Group Settings

Create Ad Group

Storefronts ?

iPad and iPhone




316/14/16

Start date ?

End Date (Optional)

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

Choose when you want ads to appear to users. Scheduling is based on the user’s local time zone.

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

?Dayparting Optional ?




Audiences

Demographics

Device Location



All locations

My Keyword List





?


?

CPA Goal





filters for photos

light right

picture editor

app for lighting

camera editor


Ad Group Name

Devices

Ad Scheduling

Ad Group Settings

Create Ad Group

Storefronts ?

iPad and iPhone




Apple Inc.

316/14/16

Start date ?

End Date (Optional)

6a 12p 6p 12a 6a

S

M

T

W

T

F

S


6a 12p 6p 12a 6a

S

M

T

W

T

F

S




Apple Inc.


Create Campaign


App Name

LightRight



Audiences

Demographics

Device Location



All locations

Campaign Name


My Keyword List





?


?

CPA Goal



LightRight Launch

$3,000.00

316/14/16

Start date ?

End Date (Optional)

6a 12p 6p 12a 6a

S

M

T

W

T

F

S


6a 12p 6p 12a 6a

S

M

T

W

T

F

S



$50.00

Ad Group Name

Devices

Ad Scheduling

Ad Group Settings

Create Ad Group

Storefronts ?

iPad and iPhone





filters for photos

light right

picture editor

app for lighting

camera editor



Create Campaign


App Name

LightRight



Audiences

Demographics

Device Location



All locations

Campaign Name


My Keyword List





?


?

CPA Goal



LightRight Launch

$3,000.00

316/14/16

Start date ?

End Date (Optional)

6a 12p 6p 12a 6a

S

M

T

W

T

F

S


6a 12p 6p 12a 6a

S

M

T

W

T

F

S



$50.00

Ad Group Name

Devices

Ad Scheduling

Ad Group Settings

Create Ad Group

Storefronts ?

iPad and iPhone





filters for photos

light right

picture editor

app for lighting

camera editor



Apple Inc.


Apple Inc.


Create Campaign


App Name

LightRight



Audiences

Demographics

User Location



All locations

Campaign Name


My Keyword List





?


?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group


Storefronts ?




filters for photos

light right

picture editor

app for lighting

camera editor



iPad and iPhone

LightRight Launch

$3,000.00 $3,000.00


316/14/16

Flight date ?

End my ad group on a specific day

?

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

Dayparting



?

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

Dayparting



Apple Inc.


Create Campaign


App Name

LightRight



Audiences

Demographics

User Location



All locations

Campaign Name


My Keyword List





?


?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group


Storefronts ?




filters for photos

light right

picture editor

app for lighting

camera editor



iPad and iPhone

LightRight Launch

$3,000.00 $3,000.00


316/14/16

Flight date ?


?

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

Dayparting



?

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

Dayparting


$1.00




?


?


Audiences

Demographics

Device Location



All locations

My Keyword List






filters for photos

light right

picture editor

app for lighting

camera editor



Apple Inc.

CPA Goal


$1.00

CPA Goal

Optional

?

Apple Inc.


Create Campaign


App Name

LightRight



Audiences

Demographics

Device Location



All locations

Campaign Name


My Keyword List





?


?

Ad Group Name

Devices

Ad Scheduling

316/14/16

Start date ?

End Date (Optional)




6a 12p 6p 12a 6a

S

M

T

W

T

F

S

6a 12p 6p 12a 6a

S

M

T

W

T

F

S

CPA Goal

Ad Group Settings

Create Ad Group


Storefronts ?


iPad and iPhone

$1.00

LightRight Launch

$3,000.00


CPA Goal

Optional

?

$50.00



filters for photos

light right

picture editor

app for lighting

camera editor




Create Campaign


App Name

LightRight



Audiences

Demographics

Device Location



All locations

Campaign Name


My Keyword List





?


?

Ad Group Name

Devices

Ad Scheduling

316/14/16

Start date ?

End Date (Optional)




6a 12p 6p 12a 6a

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M

T

W

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F

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6a 12p 6p 12a 6a

S

M

T

W

T

F

S

CPA Goal

Ad Group Settings

Create Ad Group


Storefronts ?


iPad and iPhone

$1.00

LightRight Launch

$3,000.00


CPA Goal

Optional

?

$50.00



filters for photos

light right

picture editor

app for lighting

camera editor




Apple Inc.


Create Campaign


App Name

LightRight


Campaign Name


My Keyword List





?


?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group


Storefronts ?

iPad and iPhone

$1.00

LightRight Launch

$3,000.00


CPA Goal

$2.50

?

$50.00

316/14/16

Start date ?

End Date (Optional)




6a 12p 6p 12a 6a

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M

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W

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F

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6a 12p 6p 12a 6a

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M

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W

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F

S




filters for photos

light right

picture editor

app for lighting

camera editor



Audiences

Demographics

Device Location



All locations

My Keyword List





Apple Inc.

filters for photos

light right

picture editor

app for lighting

camera editor


Create Campaign


App Name

LightRight


Campaign Name




Audiences

Demographics

Device Location



All locations

My Keyword List



Select


?Search Popularity Bid

$1.00

$1.00

$1.00

$1.00

$1.00

filters for photos

light right

picture editor

app for lighting

camera editor


?


?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group


Storefronts ?

iPad and iPhone

$1.00

LightRight Launch

$3,000.00


CPA Goal

$2.50

?

$50.00

316/14/16

Start date ?

End Date (Optional)




6a 12p 6p 12a 6a

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M

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W

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F

S

6a 12p 6p 12a 6a

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M

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W

T

F

S




photo filters

photo editor

filter camera

editing apps

photo



Apple Inc.


Create Campaign


App Name

LightRight


Campaign Name




Audiences

Demographics

Device Location



All locations

My Keyword List



Select



$1.00

$1.00

$1.00

$1.00

$1.00

filters for photos

light right

picture editor

app for lighting

camera editor


?


?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group


Storefronts ?

iPad and iPhone

$1.00

LightRight Launch

$3,000.00


CPA Goal

$2.50

?

$50.00

316/14/16

Start date ?

End Date (Optional)




6a 12p 6p 12a 6a

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M

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W

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F

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6a 12p 6p 12a 6a

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W

T

F

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photo filters

photo editor

filter camera

editing apps

photo



Apple Inc.

Cancel Start Campaign


Create Campaign


App Name

LightRight


Campaign Name




Audiences

Demographics

Device Location



All locations

My Keyword List



Select



$1.00

$1.00

$1.00

$1.00

$1.00

filters for photos

light right

picture editor

app for lighting

camera editor


?


?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group


Storefronts ?

iPad and iPhone

$1.00

LightRight Launch

$3,000.00


CPA Goal

$2.50

?

$50.00

316/14/16

Start date ?

End Date (Optional)




6a 12p 6p 12a 6a

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M

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W

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F

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6a 12p 6p 12a 6a

S

M

T

W

T

F

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photo filters

photo editor

filter camera

editing apps

photo



Apple Inc.

[lightright], color change, light conditions



Create Campaign


App Name

LightRight


Campaign Name





filters for photos

light right

picture editor

app for lighting

camera editor



?


?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group


Storefronts ?

iPad and iPhone

$1.00

LightRight Launch

$3,000.00


CPA Goal

$2.50

?

$50.00

316/14/16

Start date ?

End Date (Optional)




6a 12p 6p 12a 6a

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M

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W

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F

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6a 12p 6p 12a 6a

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Audiences

Demographics

Device Location



All locations


My Keyword List


Select



$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

[lightright]

color change

light conditions

filters for photos

light right

picture editor

app for lighting

camera editor


Apple Inc.


Apple Inc.



Create Campaign


App Name

LightRight


Campaign Name





filters for photos

light right

picture editor

app for lighting

camera editor



?


?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group


Storefronts ?

iPad and iPhone

$1.00

LightRight Launch

$3,000.00


CPA Goal

$2.50

?

$50.00

316/14/16

Start date ?

End Date (Optional)




6a 12p 6p 12a 6a

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F

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6a 12p 6p 12a 6a

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Audiences

Demographics

Device Location



All locations


My Keyword List


Select



$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

[lightright]

color change

light conditions

filters for photos

light right

picture editor

app for lighting

camera editor


Create Campaign


App Name

LightRight


Campaign Name





filters for photos

light right

picture editor

app for lighting

camera editor



?


?

Ad Group Name

Devices

Ad Scheduling

CPA Goal

Ad Group Settings

Create Ad Group


Storefronts ?

iPad and iPhone

$1.00

LightRight Launch

$3,000.00


CPA Goal

$2.50

?

$50.00

316/14/16

Start date ?

End Date (Optional)




6a 12p 6p 12a 6a

S

M

T

W

T

F

S

6a 12p 6p 12a 6a

S

M

T

W

T

F

S



Audiences

Demographics

Device Location



All locations


My Keyword List


Select



$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

[lightright]

color change

light conditions

filters for photos

light right

picture editor

app for lighting

camera editor


Apple Inc.



Apple Inc.

Audiences Have not downloaded the appAdvanced TargetingRefine the audience for your Ad Group with optional targeting. Demographics All genders and ages

All locations


Device Location


Apple Inc.

Audiences Have not downloaded the appAdvanced TargetingRefine the audience for your Ad Group with optional targeting.

Demographics All genders and ages

All locations


Device Location



Apple Inc.

Audiences Have not downloaded the appAdvanced TargetingRefine the audience for your Ad Group with optional targeting. Have not downloaded the app


All locations


Have not downloaded the appHave downloaded the appAll usersHave downloaded my other apps…

Device Location


Apple Inc.

Audiences Have not downloaded the appAdvanced TargetingRefine the audience for your Ad Group with optional targeting.


All locations


Device LocationTarget your ad based upon your user’s gender and age

Age Range

All

All

Choose-

Gender



Apple Inc.


Demographics

All locations


Device Location


Target your ad based upon your user’s gender and age

Age Range

All

All

Choose-

Gender

Device Location Targeting

Enter city, state, country or DMA

?

Target your ad based upon device’s current location


Enter city, state or country

?



Apple Inc.


Demographics


Enter city, state or country

?



Device Location

Target your ad based upon your user’s gender and age

Age Range

All

All

Choose-

Gender



3873JFCAMPAIGN ID

Edit Settings

3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Impressions Taps Conversions4,276 958 383

Campaign Trending

Average Tap Through Rate22.4%

Average Conversion Rate40.1%

Average Cost Per Acquisition$2.34

Average Cost Per Tap$0.86

ActivatedCAMPAIGN


Spend$825


Apple Inc.


3873JFCAMPAIGN ID

Edit Settings

ActivatedCAMPAIGN


CPA TTRAvg CPTSpend

56.4%

45.6%

24.1%

36.7%

29.6%

21.9%

21.9%

$0.25

$0.48

$0.63

$0.79

$0.82

$0.77

$0.80

$0.54

$1.07

$1.63

$2.01

$2.17

$2.05

$5.47

$32.75

$22.56

$35.91

$40.29

$30.34

$24.64

$32.80


250

103

237

139

125

146

187

131

47

57

51

37

32

41

61

21

22

14

11

10

6

CR

50.4%

44.7%

38.6%

39.2%

37.8%

37.5%

14.6%

Ad Group Name








Search Term

lightright

lightrite

color edit

photography

photo editing

photo edit

color

Search Type

Keyword Match

Keyword Match

Search Match

Search Match

Search Match

Search Match

Keyword Match


Overview

Search Terms

Manage Search Terms

Edit Columns

Find search terms

Actions Filter

3873JFCAMPAIGN ID

Edit Settings


Activated

Matched Keyword

[lightright]

light right

color change

[keyword3]


CAMPAIGN



3112/1/15 - 12/7/15 316/14/16 - 7/14/16


Apple Inc.

CPA TTRAvg CPTSpend

56.4%

45.6%

24.1%

36.7%

29.6%

21.9%

21.9%

$0.25

$0.48

$0.63

$0.79

$0.82

$0.77

$0.80

$0.54

$1.07

$1.63

$2.01

$2.17

$2.05

$5.47

$32.75

$22.56

$35.91

$40.29

$30.34

$24.64

$32.80


250

103

237

139

125

146

187

131

47

57

51

37

32

41

61

21

22

14

11

10

6

CR

50.4%

44.7%

38.6%

39.2%

37.8%

37.5%

14.6%

Ad Group Name








Search Term

lightright

lightrite

color edit

photography

photo editing

photo edit

color

Search Type

Keyword Match

Keyword Match

Search Match

Search Match

Search Match

Search Match

Keyword Match


Overview

Search Terms

Manage Search Terms

Edit Columns

Find search terms

Actions Filter

3873JFCAMPAIGN ID

Edit Settings


Activated

Matched Keyword

[lightright]

light right

color change

[keyword3]


CAMPAIGN



3112/1/15 - 12/7/15 316/14/16 - 7/14/16


Add as Keyword

Add as Negative Keyword

Download Table

Apple Inc.

AddCancel

Add as KeywordAdd selected search term(s) to your keyword list. Edit the match type or bid below.

Bid ?

Match Type

Broad

?

Custom BidDefault Max CPT Bid

CPA TTRAvg CPTSpend

56.4%

45.6%

24.1%

36.7%

29.6%

21.9%

21.9%

$0.25

$0.48

$0.63

$0.79

$0.82

$0.77

$0.80

$0.54

$1.07

$1.63

$2.01

$2.17

$2.05

$5.47

$32.75

$22.56

$35.91

$40.29

$30.34

$24.64

$32.80


250

103

237

139

125

146

187

131

47

57

51

37

32

41

61

21

22

14

11

10

6

CR

50.4%

44.7%

38.6%

39.2%

37.8%

37.5%

14.6%

Ad Group Name








Search Term

lightright

lightrite

color edit

photography

photo editing

photo edit

color

Search Type

Keyword Match

Keyword Match

Search Match

Search Match

Search Match

Search Match

Keyword Match


Overview

Search Terms

Manage Search Terms

Edit Columns

Find search terms

Actions Filter

3873JFCAMPAIGN ID

Edit Settings


Activated

Matched Keyword

[lightright]

light right

color change

[keyword3]


CAMPAIGN



3112/1/15 - 12/7/15 316/14/16 - 7/14/16


Add as Keyword


Download Table

AddCancel


Bid ?

Match Type

Broad

?

Custom BidDefault Max CPT Bid

Apple Inc.

CPA TTRAvg CPTSpend

56.4%

45.6%

24.1%

36.7%

29.6%

21.9%

21.9%

$0.25

$0.48

$0.63

$0.79

$0.82

$0.77

$0.80

$0.54

$1.07

$1.63

$2.01

$2.17

$2.05

$5.47

$32.75

$22.56

$35.91

$40.29

$30.34

$24.64

$32.80


250

103

237

139

125

146

187

131

47

57

51

37

32

41

61

21

22

14

11

10

6

CR

50.4%

44.7%

38.6%

27.5%

29.7%

31.3%

14.6%

Ad Group Name








Search Term

lightright

lightrite

color edit

photography

photo editing

photo edit

color

Search Type

Keyword Match

Keyword Match

Search Match

Search Match

Search Match

Search Match

Keyword Match


Overview

316/14/16 - 7/14/16

Search Terms

Manage Search Terms

Edit Columns

Find search terms

Actions Filter

3873JFCAMPAIGN ID

Edit Settings


Activated

Matched Keyword

[lightright]

light right

color change

[keyword3]


CAMPAIGN




Add as Keyword


Download Table

Apple Inc.

AddCancel

Bid ?

Match Type

Broad

?

Default Max CPT Bid Custom bid


Apple Inc.

AddCancel

Bid ?

Match Type

Broad

?



Apple Inc.

AddCancel

Bid ?

Match Type

Broad

?



$1.25

CPA TTRAvg CPTSpend

56.4%

45.6%

24.1%

36.7%

29.6%

21.9%

21.9%

$0.25

$0.48

$0.63

$0.79

$0.82

$0.77

$0.80

$0.54

$1.07

$1.63

$2.01

$2.17

$2.05

$5.47

$32.75

$22.56

$35.91

$40.29

$30.34

$24.64

$32.80


250

103

237

139

125

146

187

131

47

57

51

37

32

41

61

21

22

14

11

10

6

CR

50.4%

44.7%

38.6%

27.5%

29.7%

31.3%

14.6%

Ad Group Name








Search Term

lightright

lightrite

color edit

photography

photo editing

photo edit

color

Search Type

Keyword Match

Keyword Match

Search Match

Search Match

Search Match

Search Match

Keyword Match


Overview

316/14/16 - 7/14/16

Search Terms

Manage Search Terms

Edit Columns

Find search terms

Actions Filter

3873JFCAMPAIGN ID

Edit Settings


Activated

Matched Keyword

[lightright]

light right

color change

[keyword3]


CAMPAIGN




Add as Keyword


Download Table

Apple Inc.

AddCancel

Bid ?

Match Type

Broad

$1.25

?



CPA TTRAvg CPTSpend

56.4%

45.6%

24.1%

36.7%

29.6%

21.9%

21.9%

$0.25

$0.48

$0.63

$0.79

$0.82

$0.77

$0.80

$0.54

$1.07

$1.63

$2.01

$2.17

$2.05

$5.47

$32.75

$22.56

$35.91

$40.29

$30.34

$24.64

$32.80


250

103

237

139

125

146

187

131

47

57

51

37

32

41

61

21

22

14

11

10

6

CR

50.4%

44.7%

38.6%

39.2%

37.8%

37.5%

14.6%

Ad Group Name








Search Term

lightright

lightrite

color edit

photography

photo editing

photo edit

color

Search Type

Keyword Match

Keyword Match

Search Match

Search Match

Search Match

Search Match

Keyword Match


Overview

Search Terms

Manage Search Terms

Edit Columns

Find search terms

Actions Filter

3873JFCAMPAIGN ID

Edit Settings


Activated

Matched Keyword

[lightright]

light right

color change

[keyword3]


CAMPAIGN



3112/1/15 - 12/7/15 316/14/16 - 7/14/16


Apple Inc.

Added to My Keyword List

CPA TTRAvg CPTSpend

56.4%

45.6%

24.1%

36.7%

29.6%

21.9%

21.9%

$0.25

$0.48

$0.63

$0.79

$0.82

$0.77

$0.80

$0.54

$1.07

$1.63

$2.01

$2.17

$2.05

$5.47

$32.75

$22.56

$35.91

$40.29

$30.34

$24.64

$32.80


250

103

237

139

125

146

187

131

47

57

51

37

32

41

61

21

22

14

11

10

6

CR

50.4%

44.7%

38.6%

39.2%

37.8%

37.5%

14.6%

Ad Group Name








Search Term

lightright

lightrite

color edit

photography

photo editing

photo edit

color

Search Type

Keyword Match

Keyword Match

Search Match

Search Match

Search Match

Search Match

Keyword Match


Overview

Search Terms

Manage Search Terms

Edit Columns

Find search terms

Actions Filter

3873JFCAMPAIGN ID

Edit Settings


Activated

Matched Keyword

[lightright]

light right

color change

[keyword3]


CAMPAIGN



3112/1/15 - 12/7/15 316/14/16 - 7/14/16


Apple Inc.

CPA TTRAvg CPTSpend

56.4%

45.6%

24.1%

36.7%

29.6%

21.9%

21.9%

$0.25

$0.48

$0.63

$0.79

$0.82

$0.77

$0.80

$0.54

$1.07

$1.63

$2.01

$2.17

$2.05

$5.47

$32.75

$22.56

$35.91

$40.29

$30.34

$24.64

$32.80


250

103

237

139

125

146

187

131

47

57

51

37

32

41

61

21

22

14

11

10

6

CR

50.4%

44.7%

38.6%

39.2%

37.8%

37.5%

14.6%

Ad Group Name








Search Term

lightright

lightrite

color edit

photography

photo editing

photo edit

color

Search Type

Keyword Match

Keyword Match

Search Match

Search Match

Search Match

Search Match

Keyword Match


Overview

Search Terms

Manage Search Terms

Edit Columns

Find search terms

Actions Filter

3873JFCAMPAIGN ID

Edit Settings


Activated

Matched Keyword

[lightright]

light right

color change

[keyword3]


CAMPAIGN



3112/1/15 - 12/7/15 316/14/16 - 7/14/16


Add as Keyword


Download Table

Apple Inc.

AddCancel

Add as Negative KeywordAdd selected search term(s) to your Negative Keywords list. Edit the match type below.

Match Type

Exact

?

Add to Ad GroupAdd to Campaign

CPA TTRAvg CPTSpend

56.4%

45.6%

24.1%

36.7%

29.6%

21.9%

21.9%

$0.25

$0.48

$0.63

$0.79

$0.82

$0.77

$0.80

$0.54

$1.07

$1.63

$2.01

$2.17

$2.05

$5.47

$32.75

$22.56

$35.91

$40.29

$30.34

$24.64

$32.80


250

103

237

139

125

146

187

131

47

57

51

37

32

41

61

21

22

14

11

10

6

CR

50.4%

44.7%

38.6%

39.2%

37.8%

37.5%

14.6%

Ad Group Name








Search Term

lightright

lightrite

color edit

photography

photo editing

photo edit

color

Search Type

Keyword Match

Keyword Match

Search Match

Search Match

Search Match

Search Match

Keyword Match


Overview

Search Terms

Manage Search Terms

Edit Columns

Find search terms

Actions Filter

3873JFCAMPAIGN ID

Edit Settings


Activated

Matched Keyword

[lightright]

light right

color change

[keyword3]


CAMPAIGN



3112/1/15 - 12/7/15 316/14/16 - 7/14/16


Apple Inc.

Added to My Negative Keyword List












Status

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Paused

[lightright]

light right

light conditions

filter for photos

picture editor

color change

app for lighting

camera editor

Manage Keywords


Search Terms

3873JFCAMPAIGN ID

Edit Settings

Bid

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

CPA TTRAvg CPTSpend

50.6%

43.8%

22.9%

27.1%

18.0%

20.2%

25.5%

21.5%

$0.25

$0.40

$0.75

$0.88

$0.75

$0.80

$0.94

$0.95

$0.46

$0.73

$1.62

$2.13

$2.11

$4.00

$5.17

$2.67

$20.25

$25.60

$40.50

$51.04

$33.75

$40.00

$51.70

$95.95


160

146

236

214

250

247

216

469

81

64

54

58

45

50

55

101

44

35

25

24

16

10

10

36

CR

54.3%

54.7%

46.3%

41.4%

35.6%

20.0%

18.2%

35.6%

Activated


CAMPAIGN




Apple Inc.













Status

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Paused

[lightright]

light right

light conditions

filter for photos

picture editor

color change

app for lighting

camera editor

Find keywordManage Keywords


Search Terms

3873JFCAMPAIGN ID

Edit Settings

Bid

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

CPA TTRAvg CPTSpend

50.6%

43.8%

22.9%

27.1%

18.0%

20.2%

25.5%

21.5%

$0.25

$0.40

$0.75

$0.88

$0.75

$0.80

$0.94

$0.95

$0.46

$0.73

$1.62

$2.13

$2.11

$4.00

$5.17

$2.67

$20.25

$25.60

$40.50

$51.04

$33.75

$40.00

$51.70

$95.95


160

146

236

214

250

247

216

469

81

64

54

58

45

50

55

101

44

35

25

24

16

10

10

36

CR

54.3%

54.7%

46.3%

41.4%

35.6%

20.0%

18.2%

35.6%

Activated


CAMPAIGN


316/14/16 - 7/14/16












Status

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Paused

[lightright]

light right

light conditions

filter for photos

picture editor

color change

app for lighting

camera editor



Search Terms

3873JFCAMPAIGN ID

Edit Settings

Bid

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

CPA TTRAvg CPTSpend

50.6%

43.8%

22.9%

27.1%

18.0%

20.2%

25.5%

21.5%

$0.25

$0.40

$0.75

$0.88

$0.75

$0.80

$0.94

$0.95

$0.46

$0.73

$1.62

$2.13

$2.11

$4.00

$5.17

$2.67

$20.25

$25.60

$40.50

$51.04

$33.75

$40.00

$51.70

$95.95


160

146

236

214

250

247

216

469

81

64

54

58

45

50

55

101

44

35

25

24

16

10

10

36

CR

54.3%

54.7%

46.3%

41.4%

35.6%

20.0%

18.2%

35.6%

Activated


CAMPAIGN


316/14/16 - 7/14/16












Status

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Paused

[lightright]

light right

light conditions

filter for photos

picture editor

color change

app for lighting

camera editor

Manage Keywords


Search Terms

3873JFCAMPAIGN ID

Edit Settings

Bid

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

CPA TTRAvg CPTSpend

50.6%

43.8%

22.9%

27.1%

18.0%

20.2%

25.5%

21.5%

$0.25

$0.40

$0.75

$0.88

$0.75

$0.80

$0.94

$0.95

$0.46

$0.73

$1.62

$2.13

$2.11

$4.00

$5.17

$2.67

$20.25

$25.60

$40.50

$51.04

$33.75

$40.00

$51.70

$95.95


160

146

236

214

250

247

216

469

81

64

54

58

45

50

55

101

44

35

25

24

16

10

10

36

CR

54.3%

54.7%

46.3%

41.4%

35.6%

20.0%

18.2%

35.6%

Activated


CAMPAIGN





Apple Inc.

Activate

Pause












Status

Activated

Activated

Activated

Activated

Activated

Activated

Paused

Activated

Activated

Paused

[lightright]

light right

light conditions

filter for photos

picture editor

color change

app for lighting

camera editor

Manage Keywords


Search Terms

3873JFCAMPAIGN ID

Edit Settings

Bid

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

CPA TTRAvg CPTSpend

50.6%

43.8%

22.9%

27.1%

18.0%

20.2%

25.5%

21.5%

$0.25

$0.40

$0.75

$0.88

$0.75

$0.80

$0.94

$0.95

$0.46

$0.73

$1.62

$2.13

$2.11

$4.00

$5.17

$2.67

$20.25

$25.60

$40.50

$51.04

$33.75

$40.00

$51.70

$95.95


160

146

236

214

250

247

216

469

81

64

54

58

45

50

55

101

44

35

25

24

16

10

10

36

CR

54.3%

54.7%

46.3%

41.4%

35.6%

20.0%

18.2%

35.6%

Activated


CAMPAIGN





Apple Inc.

AddCancel

Add KeywordsKeywords default to broad match and the Max Default CPT Bid set for the Ad Group.

Add Keywords to Ad Group

Choose Ad Group




SelectMy Keyword List ?



photo filters

photo editor

filter camera

editing apps

photo













Status

Activated

Activated

Activated

Activated

Activated

Activated

Paused

Activated

Activated

Paused

[lightright]

light right

light conditions

filter for photos

picture editor

color change

app for lighting

camera editor

Manage Keywords


Search Terms

3873JFCAMPAIGN ID

Edit Settings

Bid

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

CPA TTRAvg CPTSpend

50.6%

43.8%

22.9%

27.1%

18.0%

20.2%

25.5%

21.5%

$0.25

$0.40

$0.75

$0.88

$0.75

$0.80

$0.94

$0.95

$0.46

$0.73

$1.62

$2.13

$2.11

$4.00

$5.17

$2.67

$20.25

$25.60

$40.50

$51.04

$33.75

$40.00

$51.70

$95.95


160

146

236

214

250

247

216

469

81

64

54

58

45

50

55

101

44

35

25

24

16

10

10

36

CR

54.3%

54.7%

46.3%

41.4%

35.6%

20.0%

18.2%

35.6%

Activated


CAMPAIGN





Apple Inc.












Status

Activated

Activated

Activated

Activated

Activated

Activated

Paused

Activated

Activated

Paused

[lightright]

light right

light conditions

filter for photos

picture editor

color change

app for lighting

camera editor

Manage Keywords


Search Terms

3873JFCAMPAIGN ID

Edit Settings

Bid

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

CPA TTRAvg CPTSpend

50.6%

43.8%

22.9%

27.1%

18.0%

20.2%

25.5%

21.5%

$0.25

$0.40

$0.75

$0.88

$0.75

$0.80

$0.94

$0.95

$0.46

$0.73

$1.62

$2.13

$2.11

$4.00

$5.17

$2.67

$20.25

$25.60

$40.50

$51.04

$33.75

$40.00

$51.70

$95.95


160

146

236

214

250

247

216

469

81

64

54

58

45

50

55

101

44

35

25

24

16

10

10

36

CR

54.3%

54.7%

46.3%

41.4%

35.6%

20.0%

18.2%

35.6%

Activated


CAMPAIGN





Apple Inc.

AddCancel



Choose Ad Group




My Keyword List ?



photo filters

photo editor

filter camera

editing apps

photo




filters for photos

light right

picture editor

app for lighting

camera editor













Status

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Paused

[lightright]

light right

light conditions

filter for photos

picture editor

color change

app for lighting

camera editor



Search Terms

3873JFCAMPAIGN ID

Edit Settings

Bid

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

CPA TTRAvg CPTSpend

50.6%

43.8%

22.9%

27.1%

18.0%

20.2%

25.5%

21.5%

$0.25

$0.40

$0.75

$0.88

$0.75

$0.80

$0.94

$0.95

$0.46

$0.73

$1.62

$2.13

$2.11

$4.00

$5.17

$2.67

$20.25

$25.60

$40.50

$51.04

$33.75

$40.00

$51.70

$95.95


160

146

236

214

250

247

216

469

81

64

54

58

45

50

55

101

44

35

25

24

16

10

10

36

CR

54.3%

54.7%

46.3%

41.4%

35.6%

20.0%

18.2%

35.6%

Activated


CAMPAIGN


316/14/16 - 7/14/16



Apple Inc.

AddCancel



Choose Ad Group




My Keyword List ?



photo filters

photo editor

filter camera

editing apps

photo




filters for photos

light right

picture editor

app for lighting

camera editor













Status

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Paused

[lightright]

light right

light conditions

filter for photos

picture editor

color change

app for lighting

camera editor



Search Terms

3873JFCAMPAIGN ID

Edit Settings

Bid

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

CPA TTRAvg CPTSpend

50.6%

43.8%

22.9%

27.1%

18.0%

20.2%

25.5%

21.5%

$0.25

$0.40

$0.75

$0.88

$0.75

$0.80

$0.94

$0.95

$0.46

$0.73

$1.62

$2.13

$2.11

$4.00

$5.17

$2.67

$20.25

$25.60

$40.50

$51.04

$33.75

$40.00

$51.70

$95.95


160

146

236

214

250

247

216

469

81

64

54

58

45

50

55

101

44

35

25

24

16

10

10

36

CR

54.3%

54.7%

46.3%

41.4%

35.6%

20.0%

18.2%

35.6%

Activated


CAMPAIGN


316/14/16 - 7/14/16



Apple Inc.

AddCancel



Choose Ad Group




My Keyword List ?



photo filters

photo editor

filter camera

editing apps

photo




filters for photos

light right

picture editor

app for lighting

camera editor

Find related keywordspicture editor












Status

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Paused

[lightright]

light right

light conditions

filter for photos

picture editor

color change

app for lighting

camera editor



Search Terms

3873JFCAMPAIGN ID

Edit Settings

Bid

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

CPA TTRAvg CPTSpend

50.6%

43.8%

22.9%

27.1%

18.0%

20.2%

25.5%

21.5%

$0.25

$0.40

$0.75

$0.88

$0.75

$0.80

$0.94

$0.95

$0.46

$0.73

$1.62

$2.13

$2.11

$4.00

$5.17

$2.67

$20.25

$25.60

$40.50

$51.04

$33.75

$40.00

$51.70

$95.95


160

146

236

214

250

247

216

469

81

64

54

58

45

50

55

101

44

35

25

24

16

10

10

36

CR

54.3%

54.7%

46.3%

41.4%

35.6%

20.0%

18.2%

35.6%

Activated


CAMPAIGN


316/14/16 - 7/14/16



Apple Inc.

AddCancel



Choose Ad Group

My Keyword List ?




Related Keywords Search Popularity ?

Add all 5 keywords

color changer

color switcher

switch colors

color effects

photo color editing

color change


Add all 5 keywords

photo editing apps

enhance photos

edit photos

photo

photo editor

picture editor












Status

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Paused

[lightright]

light right

light conditions

filter for photos

picture editor

color change

app for lighting

camera editor



Search Terms

3873JFCAMPAIGN ID

Edit Settings

Bid

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

CPA TTRAvg CPTSpend

50.6%

43.8%

22.9%

27.1%

18.0%

20.2%

25.5%

21.5%

$0.25

$0.40

$0.75

$0.88

$0.75

$0.80

$0.94

$0.95

$0.46

$0.73

$1.62

$2.13

$2.11

$4.00

$5.17

$2.67

$20.25

$25.60

$40.50

$51.04

$33.75

$40.00

$51.70

$95.95


160

146

236

214

250

247

216

469

81

64

54

58

45

50

55

101

44

35

25

24

16

10

10

36

CR

54.3%

54.7%

46.3%

41.4%

35.6%

20.0%

18.2%

35.6%

Activated


CAMPAIGN


316/14/16 - 7/14/16



Apple Inc.

AddCancel

Add Keywords


Choose Ad Group

SelectMy Keyword List ?



photo filters

photo editor

filter camera

editing apps

photo



Add all 5 keywords

photo editing apps

enhance photos

edit photos

photo

black and white color

picture editor Add keywords, use commas to separate


$1.00photo editor

Keywords default to broad match and the Max Default CPT Bid set for the Ad Group.












Status

Activated

Activated

Activated

Activated

Activated

Activated

Activated

Paused

Activated

Activated

Paused

photo editor

[lightright]

light right

light conditions

filter for photos

picture editor

color change

app for lighting

camera editor

Manage Keywords


Search Terms

3873JFCAMPAIGN ID

Edit Settings

Bid

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

$1.00

CPA TTRAvg CPTSpend

50.6%

43.8%

22.9%

27.1%

18.0%

20.2%

25.5%

21.5%

$0.25

$0.40

$0.75

$0.88

$0.75

$0.80

$0.94

$0.95

$0.46

$0.73

$1.62

$2.13

$2.11

$4.00

$5.17

$2.67

$20.25

$25.60

$40.50

$51.04

$33.75

$40.00

$51.70

$95.95


160

146

236

214

250

247

216

469

81

64

54

58

45

50

55

101

44

35

25

24

16

10

10

36

CR

54.3%

54.7%

46.3%

41.4%

35.6%

20.0%

18.2%

35.6%

Activated


CAMPAIGN




Apple Inc.

Added

Impressions

3,677

599

Device class

iPhone

iPad

600

300

Week 1 Week 2 Week 3 Week 4

900

1,200


Filters

Impressions4,276

3873JFCAMPAIGN ID

Edit Settings


Date

Ad Group

Keyword

Device Class

Age

Gender

Location

Search Term

Activated

Download


CAMPAIGN


Daily Weekly


3112/1/15 - 12/7/15 316/14/16 - 7/14/16


Apple Inc.

Apple Inc.

Impressions

3,677

599

Device class

iPhone

iPad

600

300


900

1,200


Filters

Impressions4,276

3873JFCAMPAIGN ID

Edit Settings


Date

Ad Group

Keyword

Device Class

Age

Gender

Location

Search Term

Activated

Download


CAMPAIGN


Daily Weekly


3112/1/15 - 12/7/15 316/14/16 - 7/14/16

Impressions

3,677

599

Device class

iPhone

iPad

600

300


900

1,200


Filters

Impressions4,276

3873JFCAMPAIGN ID

Edit Settings


Date

Ad Group

Keyword

Device Class

Age

Gender

Location

Search Term

Activated

Download


CAMPAIGN


Daily Weekly


3112/1/15 - 12/7/15 316/14/16 - 7/14/16


Apple Inc.

Measure PerformanceAttribution API

Method of ADClient class


ADClient.shared().requestAttributionDetails {

(attributionDetails: [NSObject : AnyObject]?, error: NSError?) in

if error == nil {

// ...

}

// ...

}

Measure PerformanceAttribution API Response Object 3.1

{

"Version3.1" = {

"iad-attribution" = true;

"iad-campaign-id" = 15292426;

"iad-campaign-name" = “Light Bright Launch";

“iad-conversion-date" = “2016-06-14T17:18:07Z";

"iad-impression-date" = “2016-06-14T17:17:00Z";

"iad-adgroup-id" = 15307675;

"iad-adgroup-name" = "LightRight Launch Group";

“iad-keyword” = “light right”;

”iad-org-name” = “Light Right Org";

};

}

Search AdsGet prepared

Optimize your app metadataUnderstand the value of your customersImplement attribution API code

More Information

SearchAds.apple.com

http://searchads.apple.com

Labs

Bring your questions for the Search Ads TeamGet tips on preparing for the upcoming launch and how to measure your results

Search Ads (Lab by Appointment) App Store Lab C Wednesday 9:00AM

Search Ads Lab Fort Mason Wednesday 11:00AM

Introducing Search Ads - Apple Inc.€¦ · A new way to discover and promote apps ... Introducing...

Documents

Transcript of Introducing Search Ads - Apple Inc.€¦ · A new way to discover and promote apps ... Introducing...