Post on 15-Apr-2017
MAXYMISER Overview
CXO
MAXYMISER
Maxymiser is a software company that helps brands optimize the visitor experience and dramatically increase conversions across channels, at scale, utilizing a data-driven approach
The Most Powerful Enterprise Optimization Solution
Founded in 2006 • Quickly became #1 in Europe
• HQ Moved to New York in 2012
• 350+ staff globally
• Formally part of the Oracle Marketing Cloud
Market Leadership • Unwavering focus over 10 years
• 340+ enterprise customers
• Serving nearly 20 billion optimized experiences each month
• Highest client renewal rate in the industry
Leader in the Forrester Online Testing Wave Q3 2015
A Global, Multi-Vertical Approach: 340+ Enterprise Clients
v
Travel
v
/Other
v
Finance
v
Media
v
Retail
Approach to Customer Experience Optimization
Unified Customer Experience Optimization Suite
Remove guesswork: let data tell you what works for your audience
Testing Create unique and relevant personalized customer experiences
Personalization Not data: actionable insight and usable customer analytics
Insights
%
Enabling True Personalization of the Entire Experience
APIs
Real-time Web Data
Real-time Mobile Data
Real-time Social Data
DMP/CRM Data
Web
Tablet
Mobile
Offline
TargetedExperience
Real-time Profile Real-time Decision Engine
Deploy a Single Line Of Code <script src=“mmcore.js”>
Has an account (returning visitor
Purchased X in the past
User promotional code
Has items in shopping cart
First time site visitor
Lives in California
Viewed multiple product pages
On a tablet
1
Testing •A/B…n •MVT
Customer Insight
•Full funnel reporting
Personalization •Segment discovery •Customer Lifecycle •Recommendations
360 degree customer view
Case Study: MVT, Mobile, Analytics
» CaseStudy–MVT,Mobile,Brand/Analy:cs
+6.8%Sales+9.4%Sales+59%clicks
+2%Sales
Default Test2Winner Test1Winner
Maxymiser Product Suite
The Shifting Focus of Marketers
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90%ofcustomerschoosebrandloyaltybasedon
theirexperience
89%ofU.S.adultswouldstopshoppingata
websiteduetoapoorexperience
60%ofcustomerswouldpayMOREforbrandsthat
offerthemabeGerexperience
Sources: IBM Institute for Business Value, CEO Report & Riverbed Research
Why Are We Talking About Customer Experience Optimization?
Why Are We Talking About Optimization?
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“BusinessValueAdd:High”l “Tes%ngandop%miza%onsolu%ons…increasethe
valueofbroaderdigitalexperienceinvestmentsbyincreasingeffec%venessandresonancewithcustomersofspecificelementswithintheexperienceorwebsite.”
“Trajectory:SignificantSuccess”l “DespiteaneCommercefocustoday,Forrester
seesstrongusecasesbeyondcommerce,atorganiza%onsthattakecontent,digitalexperience,andconversionmetricsbasedaroundtheirdigitalchannelsseriously.”
“Optimize experiences across every step of a customer’s journey” “Testing, analytics, personalization, segmentation and architecture to support high-volume global sites and mobile apps are critical capabilities for Forrester customers.” “WCM vendors support these requirements with a steadily advancing toolkit of NoSQL databases, test and target tools, and rules-based personalization.”
Why Are We Talking About Optimization?
HiPPO Approach
DesignUX
Nearly twice as many senior
marketers say that converting visitors
into paying customers is a
bigger challenge than actually getting
them to the site
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Sample Campaign – simple changes to get HiPPO buy-in
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A B C D
18
A B C D
+3% +1% +1% Loser
IncreaseinBookings
Product Demo