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Bringing Learning 2.0 into a 1.0 Corporation

A Bechtel Case StudyPaul Drexler,

Global Learning and Development Bechtel Corporation

pdrexler@bechtel.com

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Bringing Learning 2.0 Into a 1.0 Corporation

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Outline

Learning 2.0 and Bechtel The Bechtel Learning 2.0 Challenge Now what

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What is Learning 2.0

Qualitool Net © 2008

Text illustrations © 2008 Susan E. Haviland

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Bechtel Corporation

Founded in 1898, Bechtel is the world’s largest privately held construction and engineering company 46,000 employees 32 Billion Dollars revenue (2008) Bechtel builds huge projects

Construction is a high-risk low-margin business.

Risk Management is a priority

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Learning 1.0 at Bechtel

Current learning strategies not adequate

Newer workers have different learning styles

Too many “Information Silos “ 6 Global Business Units In over 60 countries

Better transition

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Bechtel Learning 2.0 Goals

Popularize Web 2.0 approaches to Bechtel Employees

Increase cooperation and communication between groups

Get a pilot funded to test the concept

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Learning 2.0 Challenge

Pick a procedure or training relevant to your work here at Bechtel, Then…

Use a Web 2.0 approach to create a better way for people to learn, understand and apply the required content.

Winning entry gets $750 (after taxes) and bragging rights.

Work must be done on your own time.

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Why The Bechtel 2.0 Challenge Contest

Strategy For Audience Engaging Low barrier for entry Problem solving Aligned to business needs Competitive Informal, “Under the Radar”

Strategy For L&D Pilot Opportunity Control point IS&T Accepted

Voluntary participation

Maximize participation and support

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Our Contest Audience

Next Gen (0-5 years at Bechtel)

Seen as key group for the future

Significant support from top management

Learning community Bechtel Fellows Bechtel Projects

Contest Process and Schedule

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Judges select Finalists

People’s Choice

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Judging Criteria for Entries

The criteria will include the following: Meets business need Effective use of technology Creative approach Scalability Increased level of engagement Learning effectiveness

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Promoting The Bechtel 2.0 Challenge

Promoted contestGrassroots strategy,

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Learning 2.0 Challenge Begins

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Keep the momentum going

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Results from Entries

64 entries 6 Finalists 2800 unique website visitors in first six

weeks

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The Finalists

BecWeb 2.0

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People Choice and Judges Prize Awards

Pueblo Team

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Lessons Learned 2009

People will contribute if: There is a specific problem to solve The concept is meaningful to them They believe that their efforts may be

recognized and implemented They feel engaged in a community effort

Organizer’s role is to Connect people Promote ideas Support the community Be a dedicated resourceConnect strategy to result

Contest accomplished objectives

Execs have interest Tapped into Community Good ideas but no pilot yet or direct

path IS&T engaged

2010 Plans

Top Down Funding a community of practice

Bottom Up Building a learning 2.0 community Help select pilot ideas and get resources and support

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MiddleTargeted solutions for current issues

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Summary

Top down and bottom up support are necessary for adoption of Learning 2.0

Concern about risk is a key barrier to executive acceptance You must have mechanisms to

manage potential risk Build a relationship with your audience Walk the talk – Sweat equity is

important

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Summary

Allocate dedicated resources Implementation is a messy, iterative,

frustrating, and occasionally exciting process

Be patient Be open to new opportunities

For More Information

Paul Drexler, Global Learning & Development

Bechtel Corporation50 Beale StSan Francisco, CA 94105

pdrexler@bechtel.com415-768-5499pdrexler8@gmail.com

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Initiative vs Experiment (Pilot)

Initiative Top Down Formal Detailed and fixed

plan Formal bureaucracy Substantial resources

Experiment Bottom up Informal Flexible plan Small team approach Shoe string budget