Introducing Learning 2.0 into a 1.0 Corporation

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Bringing Learning 2.0 into a 1.0 Corporation

A Bechtel Case StudyPaul Drexler,

Global Learning and Development Bechtel Corporation

[email protected]


Bringing Learning 2.0 Into a 1.0 Corporation


Outline

Learning 2.0 and Bechtel The Bechtel Learning 2.0 Challenge Now what


What is Learning 2.0

Qualitool Net © 2008

Text illustrations © 2008 Susan E. Haviland


Bechtel Corporation

Founded in 1898, Bechtel is the world’s largest privately held construction and engineering company 46,000 employees 32 Billion Dollars revenue (2008) Bechtel builds huge projects

Construction is a high-risk low-margin business.

Risk Management is a priority


Learning 1.0 at Bechtel

Current learning strategies not adequate

Newer workers have different learning styles

Too many “Information Silos “ 6 Global Business Units In over 60 countries

Better transition


Bechtel Learning 2.0 Goals

Popularize Web 2.0 approaches to Bechtel Employees

Increase cooperation and communication between groups

Get a pilot funded to test the concept


Learning 2.0 Challenge

Pick a procedure or training relevant to your work here at Bechtel, Then…

Use a Web 2.0 approach to create a better way for people to learn, understand and apply the required content.

Winning entry gets $750 (after taxes) and bragging rights.

Work must be done on your own time.


Why The Bechtel 2.0 Challenge Contest

Strategy For Audience Engaging Low barrier for entry Problem solving Aligned to business needs Competitive Informal, “Under the Radar”

Strategy For L&D Pilot Opportunity Control point IS&T Accepted

Voluntary participation

Maximize participation and support


Our Contest Audience

Next Gen (0-5 years at Bechtel)

Seen as key group for the future

Significant support from top management

Learning community Bechtel Fellows Bechtel Projects

Contest Process and Schedule


Judges select Finalists

People’s Choice


Judging Criteria for Entries

The criteria will include the following: Meets business need Effective use of technology Creative approach Scalability Increased level of engagement Learning effectiveness


Promoting The Bechtel 2.0 Challenge

Promoted contestGrassroots strategy,


Learning 2.0 Challenge Begins


Keep the momentum going


Results from Entries

64 entries 6 Finalists 2800 unique website visitors in first six

weeks


The Finalists

BecWeb 2.0


People Choice and Judges Prize Awards

Pueblo Team


Lessons Learned 2009

People will contribute if: There is a specific problem to solve The concept is meaningful to them They believe that their efforts may be

recognized and implemented They feel engaged in a community effort

Organizer’s role is to Connect people Promote ideas Support the community Be a dedicated resourceConnect strategy to result

Contest accomplished objectives

Execs have interest Tapped into Community Good ideas but no pilot yet or direct

path IS&T engaged

2010 Plans

Top Down Funding a community of practice

Bottom Up Building a learning 2.0 community Help select pilot ideas and get resources and support


MiddleTargeted solutions for current issues


Summary

Top down and bottom up support are necessary for adoption of Learning 2.0

Concern about risk is a key barrier to executive acceptance You must have mechanisms to

manage potential risk Build a relationship with your audience Walk the talk – Sweat equity is

important


Summary

Allocate dedicated resources Implementation is a messy, iterative,

frustrating, and occasionally exciting process

Be patient Be open to new opportunities

For More Information

Paul Drexler, Global Learning & Development

Bechtel Corporation50 Beale StSan Francisco, CA 94105

[email protected]@gmail.com



Initiative vs Experiment (Pilot)

Initiative Top Down Formal Detailed and fixed

plan Formal bureaucracy Substantial resources

Experiment Bottom up Informal Flexible plan Small team approach Shoe string budget

Introducing Learning 2.0 into a 1.0 Corporation

Business

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