Intro to Google Analytics

Jennie LaneCreative Services TeamSchipul – The Web Marketing Companywww.thesemblog.com jlane@schipul.com

What We’ll Go Over• Google Analytics set up for a Tendenci website• Goal creation & measurement• Basic metrics and what they mean• How to access reports• Top content & keywords driving traffic• Setting up automated reporting

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Installing Analytics

Track Your Tendenci Site Traffic

Simple Set Up

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Step 1: Create a free account --- www.google.com/analytics

Step 2: Retrieve your tracking ID

Step 3: Plug into your Tendenci site

Navigating Through Analytics

Now that you’re all set up…

Goals• What is the goal of your website?• What is a Conversion?– Contact form submission– Purchase– Newsletter Sign Up– View a key page – contact, driving directions, menu– Tip: Ask your Sales Guys

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Key Terms Defined• Visits = Sessions. A session is a defined period of activity by a visitor. The standard criteria

for a session in Google Analytics is activity without a break of more than 30 minutes OR closing the browser.

• New Visits: A visit to your site by a user with a unique IP address – had not visited the site previously in the selected time period. It is based on a cookie in your browser (not computer)

• Unique Visitors: Counts each visitor only once during the selected time period and is based on a cookie in your browser (not computer)

• One visitor can have many visits• Think of a visitor as the browser of a person who accepts a cookie

• Pageviews: Total views of all pages across the site• Bounce Rate: People who landed on one page & left without clicking anywhere else (we

like to see <50%) Tip to Lower Bounce Rate: Create more inbound links and calls to action to get people to click around to other pages within your site.

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Top 5 Metrics

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1. Traffic Trends2. Sources3. Keywords4. Content5. Conversions

Traffic Trends• Compare month over month

AND year over year• Be aware of seasonal trends –

your traffic should mirror trends in your business

• Pages/Visit, Time on Site Measure Engagement

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Traffic Sources• 3 Main Types:

– Referral, Direct and Search

• Not Provided: Protected by Google encryption: Users that are logged into Google can encrypt their searches so that the keyword they used to find your site is not revealed in analytics and is instead (not provided).

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Content• Look for what changed• Measure new content• Landing Pages• Exit Pages

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Conversions

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Setting Up Reporting

Automated reporting, genius!

Dashboard Reports

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Thank You! Questions?

Jennie LaneCreative Services TeamSchipul – The Web Marketing Companywww.thesemblog.com jlane@schipul.com