15,000+ Customers 97% Retention Rate ROI Focused

$$

Intro to Retargeting AdRoll Demo with live Q&A

Jenni Kim Account Manager at AdRoll

Sean Spediacci Sr. Delight Specialist at AdRoll

Speakers

AGENDA: • What is retargeting? • How it works •  Types of retargeting •  Segmentation best practices •  Creative best practices •  Live Q&A

Marketers have been leveraging purchase intent for years

Black leather purse

Marketers have been leveraging purchase intent for years

Retargeting leverages the purchase intent data from your own website.

What is retargeting? 98% of visitors leave your site without converting. Retargeting lets you re-engage those visitors with your ads as they browse other websites. Over 85% increase in return conversions.

How it works

Focused placement and testing across 200+ networks to on the highest quality inventory to drive conversions.

Reach your audience across all platforms

Types of retargeting

Desktop, mobile & social

Reach your desktop website visitors on sites that they visit after leaving your site.

Types of retargeting: Web

Facebook Twitter

Types of retargeting: Social

Types of retargeting: Mobile

Cross Device Retargeting

Mobile Web Retargeting

Retargeting for Mobile Apps •  Retargeting App Install Ads •  In-App Retargeting

Getting started with retargeting

Open an AdRoll Account

Place the Pixel

Segment your Audience

Upload your Banner Ads

Launch your Campaign

Getting Started

Verify your Privacy Policy

Tips and strategies

Customize your retargeting for your business rules

▶  Vary cookie lengths for optimum retargeting periods

▶  Modify timeline to match your advertising strategy

▶  Start/Pause campaigns in real-time

Tips and Strategies: Segmentation

Key Intent Segments

Test out different landing pages using the same creative to optimize to the highest performing landing page

Landing page

Ad

Tips and Strategies: Landing Pages

Wrap-up

•  Create audience and conversion segments •  Tailor your creative messaging to the target

segment •  Test creative and landing pages •  Reach your audience across all platforms

Demo For a live demo, check out our webinar on demand: http://www.adroll.com/resources/webinars