Social Media Conversations With Cupid: A Valentine's Day Infographic
AdRoll Valentine's Day Infographic
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Every business wants to find love with their customers on Valentine's Day but ever wonder who performs best? AdRoll EMEA dove into the performance marketing pool of love to see who is coming up roses when it comes to online Valentine's Day campaigns in the apparel, retail, beauty and travel industries. 11 Advertising Insights You’ll Love This Valentine’s Day 1 27% Increase in average orders during Valentine’s Week when compared to the previous fortnight 55% More sales during Valentine’s Week on speciality retail sites when compared to the week before For speciality retailers during Valentine’s Week when com- pared to the previous month More on travel sites 3 weeks before Valentine’s Day than they do during the week itself 9 10 1.4 X Higher sales during Valentine’s Week when compared to the two weeks before. 20% Average cart value is Higher during Valentine’s Week Increase in spending during Valentine’s Week when compared to 4 weeks beforehand 40% 4 X Sales jump More revenue during Valentine’s Week than they do when the previous two weeks are combined 17% 45% Consumers spend Higher click through rates than the travel industry during the week of Valentine's 80% The beauty industry gets Higher conversion rate when compared to the travel industry 4 Beauty gets 2 Weekly increase in sales when compared to the three weeks before Valentine’s Day 78% San Francisco - New York - Dublin - Sydney - London - Tokyo APPAREL BEAUTY RETAIL 4 3 TRAVEL 5 6 7 8 BEAUTY vs TRAVEL 11 Share the love and insights #AdRomance Specialist retailers make X
Transcript of AdRoll Valentine's Day Infographic
Every business wants to find love with their customers on Valentine's Day but ever wonder who performs best? AdRoll EMEA dove into the performance marketing pool of love to see who is coming up roses when it comes to online Valentine's Day campaigns in the apparel, retail,
beauty and travel industries.
11 Advertising InsightsYou’ll Love ThisValentine’s Day
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27%Increase in average orders during Valentine’s Week when compared to the previous fortnight
55%More sales during Valentine’s Week on speciality retail sites when compared to the week before
For speciality retailers during Valentine’s Week when com-pared to the previous month
More on travel sites 3 weeks before Valentine’s Day than they do during the week itself
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1.4XHigher sales during Valentine’s Week when compared to the two weeks before.
20%Average cart value is
Higher during Valentine’s Week
Increase in spending during Valentine’s Week when compared to 4 weeks beforehand
40%
4XSales jump
More revenue during Valentine’s Week than they do when the previous two weeks are combined
17%
45%Consumers spend
Higher click through rates than the travel industry during the week of Valentine's
80%The beauty industry gets
Higher conversion rate when compared to the travel industry
4Beauty gets
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Weekly increase in sales when compared to the three weeks before Valentine’s Day
78%
San Francisco - New York - Dublin - Sydney - London - Tokyo
APPAREL
BEAUTY
RETAIL
4
3
TRAVEL
5
6
7
8
BEAUTY vs TRAVEL
11
Share the love and insights
#AdRomance
Specialist retailers make
X
