Internet Tools for Small Businesses

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Here's a presentation on the opportunities for small businesses through utilising Internet tools such as Twitter, Facebook, Google Groups and LinkedIn. It is the presentation I gave to the "Australian Association of Audiologists in Private Practice" 27 February, 2010.

Transcript of Internet Tools for Small Businesses

Utilising relevant tools from the Internet for your business27 February, 2010

©http://samanthabell.com.au | http://joannespain.com

This session Internet Tools

Opportunities

Action Plan

©http://samanthabell.com.au | http://joannespain.com

TOOLS – 4 relevant examples (many others):

Twitter Search

LinkedIn

Google Groups

Facebook

©http://samanthabell.com.au | http://joannespain.com

Internet ToolsTwitter Searchwww.search.twitter.com

Internet Tools

LinkedIn.com

Searching for Audiologists in Melbourne

©http://samanthabell.com.au | http://joannespain.com

Internet ToolsLinkedIn.com: Audiologists in Melbourne

Internet ToolsLinkedIn.com: An Audiologists details

Internet ToolsLinkedIn.com Groups: Audiology Search

©http://samanthabell.com.au | http://joannespain.com

Internet ToolsGoogle Groupsgroups.google.com.au

©http://samanthabell.com.au | http://joannespain.com

Internet ToolsFacebookwww.facebook.com

Your Online Opportunities (or at least some of them)

Your Online Opportunities (or at least some of them)

Your Online Opportunities (or at least some of them)

Your Online Opportunities (or at least some of them)

Your Online Opportunities (or at least some of them)

Your Online Opportunities (or at least some of them)

©http://samanthabell.com.au | http://joannespain.com

Adding to the Global “Knowledge Bank”

Adding to the Global “Knowledge Bank”

Adding to the Global “Knowledge Bank”

Adding to the Global “Knowledge Bank”

Adding to the Global “Knowledge Bank”

Adding to the Global “Knowledge Bank”

©http://samanthabell.com.au | http://joannespain.com

Issue…

The Internet can be a time drain

©http://samanthabell.com.au | http://joannespain.com

“IDEA!”1. Get into an “Internet Mindset”

2. Review your options

3. Set Objectives and Priorities

4. Learn Tools (relevant ones), use, iterate, learn

©http://samanthabell.com.au | http://joannespain.com

Your “Internet Mindset”

learning about technology my customers use

curious about what words people use to search for me / my business / my products / services

and

awareness that my customers increasingly interact online

©http://samanthabell.com.au | http://joannespain.com

Review your options

Sign up:• Twitter: personal + business• Facebook: Fans Page• LinkedIn: profile + business• Google Groups• Google Alerts for your business

Try out www.search.twitter.com

Have a go at searching for key words, it works just like Google!

Set up:• Google Doc’s • Google Group• LinkedIn Group

©http://samanthabell.com.au | http://joannespain.com

Create new information and include on:• Your website• Blog posts

•What you’re interested in•New findings•What your clients are interested in

• “Tweet” interesting information, websites, insights on Twitter• Google / LinkedIn Groups

Selling products? Affiliate programs?

Special Interest• iPhone applications – what’s available in this area?• How can you share data with your customers?

Review your options

©http://samanthabell.com.au | http://joannespain.com

Clarify Objectives

What areas are of interest to me?

What information would I like to share?

What websites are of interest?

Do I wish to draw income through my website?

©http://samanthabell.com.au | http://joannespain.com

What are my priorities?

How much time can I assign each day/week/month?

What are my intentions in the next month?

©http://samanthabell.com.au | http://joannespain.com

Learn Tools (relevant ones), use, iterate, learn

Learn what it’s like for you – the theory isn’t the same

Get training if needed

Have a play – get others to use once you understand

©http://samanthabell.com.au | http://joannespain.com

Thanks for your time!

Of course, this presentation and the links to the great photos are online:

http://delicious.com/samanthabell1/AAAPP%20presentation

You can reach me at:www.samanthabell.com.au

Utilising relevant tools from the Internet for your business

27 February, 2010©http://samanthabell.com.au | http://joannespain.com