Internet Tools for Small Businesses
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Transcript of Internet Tools for Small Businesses
Utilising relevant tools from the Internet for your business27 February, 2010
©http://samanthabell.com.au | http://joannespain.com
This session Internet Tools
Opportunities
Action Plan
©http://samanthabell.com.au | http://joannespain.com
TOOLS – 4 relevant examples (many others):
Twitter Search
Google Groups
©http://samanthabell.com.au | http://joannespain.com
Internet ToolsTwitter Searchwww.search.twitter.com
Internet Tools
LinkedIn.com
Searching for Audiologists in Melbourne
©http://samanthabell.com.au | http://joannespain.com
Internet ToolsLinkedIn.com: Audiologists in Melbourne
Internet ToolsLinkedIn.com: An Audiologists details
Internet ToolsLinkedIn.com Groups: Audiology Search
©http://samanthabell.com.au | http://joannespain.com
Internet ToolsGoogle Groupsgroups.google.com.au
©http://samanthabell.com.au | http://joannespain.com
Internet ToolsFacebookwww.facebook.com
Your Online Opportunities (or at least some of them)
Your Online Opportunities (or at least some of them)
Your Online Opportunities (or at least some of them)
Your Online Opportunities (or at least some of them)
Your Online Opportunities (or at least some of them)
Your Online Opportunities (or at least some of them)
©http://samanthabell.com.au | http://joannespain.com
Adding to the Global “Knowledge Bank”
Adding to the Global “Knowledge Bank”
Adding to the Global “Knowledge Bank”
Adding to the Global “Knowledge Bank”
Adding to the Global “Knowledge Bank”
Adding to the Global “Knowledge Bank”
©http://samanthabell.com.au | http://joannespain.com
Issue…
The Internet can be a time drain
©http://samanthabell.com.au | http://joannespain.com
“IDEA!”1. Get into an “Internet Mindset”
2. Review your options
3. Set Objectives and Priorities
4. Learn Tools (relevant ones), use, iterate, learn
©http://samanthabell.com.au | http://joannespain.com
Your “Internet Mindset”
learning about technology my customers use
curious about what words people use to search for me / my business / my products / services
and
awareness that my customers increasingly interact online
©http://samanthabell.com.au | http://joannespain.com
Review your options
Sign up:• Twitter: personal + business• Facebook: Fans Page• LinkedIn: profile + business• Google Groups• Google Alerts for your business
Try out www.search.twitter.com
Have a go at searching for key words, it works just like Google!
Set up:• Google Doc’s • Google Group• LinkedIn Group
©http://samanthabell.com.au | http://joannespain.com
Create new information and include on:• Your website• Blog posts
•What you’re interested in•New findings•What your clients are interested in
• “Tweet” interesting information, websites, insights on Twitter• Google / LinkedIn Groups
Selling products? Affiliate programs?
Special Interest• iPhone applications – what’s available in this area?• How can you share data with your customers?
Review your options
©http://samanthabell.com.au | http://joannespain.com
Clarify Objectives
What areas are of interest to me?
What information would I like to share?
What websites are of interest?
Do I wish to draw income through my website?
©http://samanthabell.com.au | http://joannespain.com
What are my priorities?
How much time can I assign each day/week/month?
What are my intentions in the next month?
©http://samanthabell.com.au | http://joannespain.com
Learn Tools (relevant ones), use, iterate, learn
Learn what it’s like for you – the theory isn’t the same
Get training if needed
Have a play – get others to use once you understand
©http://samanthabell.com.au | http://joannespain.com
Thanks for your time!
Of course, this presentation and the links to the great photos are online:
http://delicious.com/samanthabell1/AAAPP%20presentation
You can reach me at:www.samanthabell.com.au
Utilising relevant tools from the Internet for your business
27 February, 2010©http://samanthabell.com.au | http://joannespain.com