Internet Tools for Small Businesses

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Utilising relevant tools from the Internet for your business 27 February, 2010 ©http://samanthabell.com.au | http://joannespain.com
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Here's a presentation on the opportunities for small businesses through utilising Internet tools such as Twitter, Facebook, Google Groups and LinkedIn. It is the presentation I gave to the "Australian Association of Audiologists in Private Practice" 27 February, 2010.

Transcript of Internet Tools for Small Businesses

Page 1: Internet Tools for Small Businesses

Utilising relevant tools from the Internet for your business27 February, 2010

©http://samanthabell.com.au | http://joannespain.com

Page 2: Internet Tools for Small Businesses

This session Internet Tools

Opportunities

Action Plan

©http://samanthabell.com.au | http://joannespain.com

Page 3: Internet Tools for Small Businesses

TOOLS – 4 relevant examples (many others):

Twitter Search

LinkedIn

Google Groups

Facebook

©http://samanthabell.com.au | http://joannespain.com

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Internet ToolsTwitter Searchwww.search.twitter.com

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Internet Tools

LinkedIn.com

Searching for Audiologists in Melbourne

©http://samanthabell.com.au | http://joannespain.com

Page 7: Internet Tools for Small Businesses

Internet ToolsLinkedIn.com: Audiologists in Melbourne

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Internet ToolsLinkedIn.com: An Audiologists details

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Internet ToolsLinkedIn.com Groups: Audiology Search

©http://samanthabell.com.au | http://joannespain.com

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Internet ToolsGoogle Groupsgroups.google.com.au

©http://samanthabell.com.au | http://joannespain.com

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Internet ToolsFacebookwww.facebook.com

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Your Online Opportunities (or at least some of them)

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Your Online Opportunities (or at least some of them)

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Your Online Opportunities (or at least some of them)

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Your Online Opportunities (or at least some of them)

Page 16: Internet Tools for Small Businesses

Your Online Opportunities (or at least some of them)

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Your Online Opportunities (or at least some of them)

©http://samanthabell.com.au | http://joannespain.com

Page 18: Internet Tools for Small Businesses

Adding to the Global “Knowledge Bank”

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Adding to the Global “Knowledge Bank”

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Adding to the Global “Knowledge Bank”

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Adding to the Global “Knowledge Bank”

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Adding to the Global “Knowledge Bank”

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Adding to the Global “Knowledge Bank”

©http://samanthabell.com.au | http://joannespain.com

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Issue…

The Internet can be a time drain

©http://samanthabell.com.au | http://joannespain.com

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“IDEA!”1. Get into an “Internet Mindset”

2. Review your options

3. Set Objectives and Priorities

4. Learn Tools (relevant ones), use, iterate, learn

©http://samanthabell.com.au | http://joannespain.com

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Your “Internet Mindset”

learning about technology my customers use

curious about what words people use to search for me / my business / my products / services

and

awareness that my customers increasingly interact online

©http://samanthabell.com.au | http://joannespain.com

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Review your options

Sign up:• Twitter: personal + business• Facebook: Fans Page• LinkedIn: profile + business• Google Groups• Google Alerts for your business

Try out www.search.twitter.com

Have a go at searching for key words, it works just like Google!

Set up:• Google Doc’s • Google Group• LinkedIn Group

©http://samanthabell.com.au | http://joannespain.com

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Create new information and include on:• Your website• Blog posts

•What you’re interested in•New findings•What your clients are interested in

• “Tweet” interesting information, websites, insights on Twitter• Google / LinkedIn Groups

Selling products? Affiliate programs?

Special Interest• iPhone applications – what’s available in this area?• How can you share data with your customers?

Review your options

©http://samanthabell.com.au | http://joannespain.com

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Clarify Objectives

What areas are of interest to me?

What information would I like to share?

What websites are of interest?

Do I wish to draw income through my website?

©http://samanthabell.com.au | http://joannespain.com

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What are my priorities?

How much time can I assign each day/week/month?

What are my intentions in the next month?

©http://samanthabell.com.au | http://joannespain.com

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Learn Tools (relevant ones), use, iterate, learn

Learn what it’s like for you – the theory isn’t the same

Get training if needed

Have a play – get others to use once you understand

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Thanks for your time!

Of course, this presentation and the links to the great photos are online:

http://delicious.com/samanthabell1/AAAPP%20presentation

You can reach me at:www.samanthabell.com.au

Utilising relevant tools from the Internet for your business

27 February, 2010©http://samanthabell.com.au | http://joannespain.com