Internet Technology Summit

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SEO is becoming SO. Search Optimization is about creating a broad footprint with your content and building relationships you can measure.

Transcript of Internet Technology Summit

Search Marketing & Social MediaBernie Borges

SEO Yesterday (Pre 2007)

SEO Yesterday (Pre 2007)

On Page SEO Factors

250 + Words per Page

Human Readable URLs

Clean/Lean Code

Effective Meta Data

Off Page SEO Factors

Inbound Links

Inbound Links

Inbound Links

SO Today (2007 to Present)

SO Today (2007 to Present)

SO Today (2007 to Present)

SO Today (2007 to Present)

SO Today (2007 to Present)

Getting From SEO SO

Engage People Where They Are

Marketing 2.0

Think Like a Publisher

Focus on Relationships

Think Like a Publisher!

Think Content!– Blogs– Newsletters– White Papers– e-books– Podcasts– Videos– Photos– Presentations

The Three E’s

Create a Broad Footprint

Engage Influential People

Wisdom of Crowds

Branded Content

Video: Will it Blend?

Over 6M Views

Sales Grew 700%

National Media Coverage

Cross Over Brand Pull

SEO Value

B2B Blog Home Run

B2B Video

Local RestaurantBlogs, Video, Facebook, SEO

Best Practices Blog: Brent Britton

Avoid Social Media Abstinence

Measuring Results: SEO SO

Measuring Results: SEO SO

SO = Trust, Relationships, Profit

Bernie Borges: CEO, Find and Convert

Email: bernie@findandconvert.com

Blog: http://www.findandconvert.com/blog/

Twitter: http://twitter.com/berniebay

LinkedIn: http://linkedin.com/in/bernieborges

Facebook Fan Page: http://companies.to/findandconvert

Book: http://www.findandconvert.com/marketing-20-book/

Image CreditsAll of the images below were captured from each company’s website. Each logo is copyrighted or trademarked by the respective company.