Post on 01-Nov-2014
description
@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com1
Crowdsourcing Online Video:How to Do it Successfully Without a
Super Bowl Ad or Danica Patrick
@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com2
TMZ and JEvans:A Love Story
@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com3
Two Types of Viral Outbreaks:Traditional (One to Many) &
Memetic (Peer to Peer)
@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com4
Universal Studios:King Kong’s Return to Hollywood
@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com5
The ROI:So You Don’t Get Fired
• 125 Original Videos
• 9 Selected for
National Broadcast
• $52,000 Investment
• 110 Original Videos
• 10 Selected for a
Custom Microsite
• $35,000 Investment
@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com6
Best Practices:Platforms, Not Features
@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com7
Best Practices:Open-ended and Personal
@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com8
Best Practices:Engage. No Really, Engage.
@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com9
Best Practices:Embrace It, Baby.
@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com10
For More Information
CrowdsourcingCreativeContentZOOPPA
http://zooppa.comOnlineVideoResearch
TheEmergingMediaResearchCouncilhttp://theEMRC.com
InnovationinCreativityArikAbel’sBlog
http://arikabel.com