@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com1

Crowdsourcing Online Video:How to Do it Successfully Without a

Super Bowl Ad or Danica Patrick

@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com2

TMZ and JEvans:A Love Story

@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com3

Two Types of Viral Outbreaks:Traditional (One to Many) &

Memetic (Peer to Peer)

@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com4

Universal Studios:King Kong’s Return to Hollywood

@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com5

The ROI:So You Don’t Get Fired

• 125 Original Videos

• 9 Selected for

National Broadcast

• $52,000 Investment

• 110 Original Videos

• 10 Selected for a

Custom Microsite

• $35,000 Investment

@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com6

Best Practices:Platforms, Not Features

@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com7

Best Practices:Open-ended and Personal

@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com8

Best Practices:Engage. No Really, Engage.

@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com9

Best Practices:Embrace It, Baby.

@ArikAbel :: Internet Summit 2010 :: http://ArikAbel.com :: Arik.Abel@gmail.com10

For More Information

CrowdsourcingCreativeContentZOOPPA

http://zooppa.comOnlineVideoResearch

TheEmergingMediaResearchCouncilhttp://theEMRC.com

InnovationinCreativityArikAbel’sBlog

http://arikabel.com