HAPPY SURFING 3.8 rv1.904 (beta)

What Are You On?

Broadband, PC Blogs Facebook, YouTube, DailyMotion,

Hotmail, Gmail, Live ID,

Flickr, AIM, Skype, Del.icio.us,

SecondLife, PhotoBucket, Twitter,

LinkedIn, eBanking, MySpace,

LiveSpaces, ...

• How much time do you spend customizing all these things?• How much time do you spend ‘keeping up’?• As a marketeer, would you pull your client through this... Again?

Why Do You Connect?

Personal interest Business Contacts Leisure Convenience Because you’re invited Because someone else might steal

your nickname, user ID, digital persona

FriendsSocial Networks

A, B, C, D, ...

Would you like to invite yourentire address book ?FRAM

MAKING IT EASY FOR YOUR CUSTOMER/AUDIENCE

The no-no

A user group for every digital sigh 5 Anonymous YouTube logins for seeding MySpace page for every brand Yet another Social Network initiative Fake forum posts / conversations Yet another brand blog with happy users

Transparent Tidiness

One company, One blog Open Communication No more fake promises to clients A fan group with a reason One agency channel

Brand Love Goes A Long Way

Audience Feedback

Provide a channel, but don’t force one Make access easy Moderate React, Respond, Be Honest, Transparent

Do not hand out rocks if you have

a glass house...

So, where do you want to go?

Today

Search Engine Spam Fram Fake Content Information Overload User Overload

Tomorrow

Is up to YOU

Interact:

Use what is already out there Use it wisely Engage with people respectfully Pull, don’t push Be original Be creative Keep thinking: would I like it if...

Miel Van Opstal

Enthusiast EvangelistMicrosoft Corp DPE / Western Europe

mielvan@microsoft.com