Laurent TONNELIERmobiLead, CEOlt@mobilead.fr

March 2016Paris, France

INTERNET of THINGS enablerfrom unique identification(product, packaging, label)

to related content and services

PRINT ContentURL

NFC Tag QR Code

Product Information

From MDM data to PRINT and MOBILE Content

Sensors

Devices

” 26 Billion Units by 2020 ” Gartner

URL basedUnique IDs

NFC Tags QR Codes Audio Tags

Documents

Consumer Packaged GoodsLabels

Cards

M2M

INTERNET OF THINGS

Ralls, Texas – Grain silos

SEVERAL USAGES

Marketing, Commerce, Logistic…

Babel Tour, Pieter Bruegel

SEVERAL TECHNOLOGIES

QR, DM, UPC, NFC…

Ticketing Logistics

Commerce

Anticounterfeiting

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Marketing

3 779000 000576

Identification

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Convergence of Technologies

Ticketing Logistics

Commerce

AnticounterfeitingMarketing

Identification

different Point of Views

PersonalizationUnitary Tracking

One to One Marketing

MOBILEAD, committed to Norms and Standards

NormsAFNORISO

StandardsGS1W3C

Best PracticesSYSTEMATICCNRFID AIPIA

Product ItemBatch

Every Each

UnitaryTagging

Variable Printing

Cold data Warm data

BrandSKU / GTINIngredientsAllergens

sGTINUUIDExp.

Driven by Innovation,a unique and original approach

Variant

Drop on Demand

Unitary Tagging and Variable Digital Printing

Marketing, Logistics, Commerce combinedURL, GTIN, ERP ID and Exp. in a QR Code

PublicOnline

Web App

Anti Count. Grey MarketMarketing

PrivateOnline/Offline

MapApplication

From one Tag to several usagesMarketing & Semantic Anticounterfeiting

Public

RemoteWeb App

AnticounterfeitingMarketing

Private

Local DrawApplication

From one Tag to several usagesMarketing & Visual Anticounterfeiting

With…Visual Identifier

What…GTIN Identifier

When…TimestampPeriod of Time

What…Label Signature

Product Signature

What…ERP Identifier

Driven by Innovation,a unique and original approach

Where…GeocodingRegion

CodedCyphered

URL basedUnique ID

Laurent TONNELIERmobiLead, CEOlt@mobilead.fr

March 2016Paris, France

INTERNET of THINGS enablerfrom unique identification(product, packaging, label)

to related content and services