INTERNET of THINGS enabler -...
Transcript of INTERNET of THINGS enabler -...
![Page 1: INTERNET of THINGS enabler - Accueilclubutilisateursoracle.org/wp-content/uploads/2016/04/JU2016_Atelier... · INTERNET of THINGS enabler from unique identification (product, packaging,](https://reader030.fdocuments.us/reader030/viewer/2022040201/5e55e9a5fd327e5e592c3021/html5/thumbnails/1.jpg)
Laurent TONNELIERmobiLead, [email protected]
March 2016Paris, France
INTERNET of THINGS enablerfrom unique identification(product, packaging, label)
to related content and services
![Page 2: INTERNET of THINGS enabler - Accueilclubutilisateursoracle.org/wp-content/uploads/2016/04/JU2016_Atelier... · INTERNET of THINGS enabler from unique identification (product, packaging,](https://reader030.fdocuments.us/reader030/viewer/2022040201/5e55e9a5fd327e5e592c3021/html5/thumbnails/2.jpg)
PRINT ContentURL
NFC Tag QR Code
Product Information
From MDM data to PRINT and MOBILE Content
![Page 3: INTERNET of THINGS enabler - Accueilclubutilisateursoracle.org/wp-content/uploads/2016/04/JU2016_Atelier... · INTERNET of THINGS enabler from unique identification (product, packaging,](https://reader030.fdocuments.us/reader030/viewer/2022040201/5e55e9a5fd327e5e592c3021/html5/thumbnails/3.jpg)
Sensors
Devices
” 26 Billion Units by 2020 ” Gartner
URL basedUnique IDs
NFC Tags QR Codes Audio Tags
Documents
Consumer Packaged GoodsLabels
Cards
M2M
INTERNET OF THINGS
![Page 4: INTERNET of THINGS enabler - Accueilclubutilisateursoracle.org/wp-content/uploads/2016/04/JU2016_Atelier... · INTERNET of THINGS enabler from unique identification (product, packaging,](https://reader030.fdocuments.us/reader030/viewer/2022040201/5e55e9a5fd327e5e592c3021/html5/thumbnails/4.jpg)
Ralls, Texas – Grain silos
SEVERAL USAGES
Marketing, Commerce, Logistic…
![Page 5: INTERNET of THINGS enabler - Accueilclubutilisateursoracle.org/wp-content/uploads/2016/04/JU2016_Atelier... · INTERNET of THINGS enabler from unique identification (product, packaging,](https://reader030.fdocuments.us/reader030/viewer/2022040201/5e55e9a5fd327e5e592c3021/html5/thumbnails/5.jpg)
Babel Tour, Pieter Bruegel
SEVERAL TECHNOLOGIES
QR, DM, UPC, NFC…
![Page 6: INTERNET of THINGS enabler - Accueilclubutilisateursoracle.org/wp-content/uploads/2016/04/JU2016_Atelier... · INTERNET of THINGS enabler from unique identification (product, packaging,](https://reader030.fdocuments.us/reader030/viewer/2022040201/5e55e9a5fd327e5e592c3021/html5/thumbnails/6.jpg)
Ticketing Logistics
Commerce
Anticounterfeiting
3779000000576
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
..............
Marketing
3 779000 000576
Identification
.
.
.
.
.
.
.
.
.
.
.
.
.
. .
.
.
.
.
.
.
.
.
.
.
.
.
.
.
Convergence of Technologies
![Page 7: INTERNET of THINGS enabler - Accueilclubutilisateursoracle.org/wp-content/uploads/2016/04/JU2016_Atelier... · INTERNET of THINGS enabler from unique identification (product, packaging,](https://reader030.fdocuments.us/reader030/viewer/2022040201/5e55e9a5fd327e5e592c3021/html5/thumbnails/7.jpg)
Ticketing Logistics
Commerce
AnticounterfeitingMarketing
Identification
different Point of Views
PersonalizationUnitary Tracking
One to One Marketing
![Page 8: INTERNET of THINGS enabler - Accueilclubutilisateursoracle.org/wp-content/uploads/2016/04/JU2016_Atelier... · INTERNET of THINGS enabler from unique identification (product, packaging,](https://reader030.fdocuments.us/reader030/viewer/2022040201/5e55e9a5fd327e5e592c3021/html5/thumbnails/8.jpg)
MOBILEAD, committed to Norms and Standards
NormsAFNORISO
StandardsGS1W3C
Best PracticesSYSTEMATICCNRFID AIPIA
![Page 9: INTERNET of THINGS enabler - Accueilclubutilisateursoracle.org/wp-content/uploads/2016/04/JU2016_Atelier... · INTERNET of THINGS enabler from unique identification (product, packaging,](https://reader030.fdocuments.us/reader030/viewer/2022040201/5e55e9a5fd327e5e592c3021/html5/thumbnails/9.jpg)
Product ItemBatch
Every Each
UnitaryTagging
Variable Printing
Cold data Warm data
BrandSKU / GTINIngredientsAllergens
sGTINUUIDExp.
Driven by Innovation,a unique and original approach
Variant
![Page 10: INTERNET of THINGS enabler - Accueilclubutilisateursoracle.org/wp-content/uploads/2016/04/JU2016_Atelier... · INTERNET of THINGS enabler from unique identification (product, packaging,](https://reader030.fdocuments.us/reader030/viewer/2022040201/5e55e9a5fd327e5e592c3021/html5/thumbnails/10.jpg)
Drop on Demand
Unitary Tagging and Variable Digital Printing
![Page 11: INTERNET of THINGS enabler - Accueilclubutilisateursoracle.org/wp-content/uploads/2016/04/JU2016_Atelier... · INTERNET of THINGS enabler from unique identification (product, packaging,](https://reader030.fdocuments.us/reader030/viewer/2022040201/5e55e9a5fd327e5e592c3021/html5/thumbnails/11.jpg)
Marketing, Logistics, Commerce combinedURL, GTIN, ERP ID and Exp. in a QR Code
![Page 12: INTERNET of THINGS enabler - Accueilclubutilisateursoracle.org/wp-content/uploads/2016/04/JU2016_Atelier... · INTERNET of THINGS enabler from unique identification (product, packaging,](https://reader030.fdocuments.us/reader030/viewer/2022040201/5e55e9a5fd327e5e592c3021/html5/thumbnails/12.jpg)
PublicOnline
Web App
Anti Count. Grey MarketMarketing
PrivateOnline/Offline
MapApplication
From one Tag to several usagesMarketing & Semantic Anticounterfeiting
![Page 13: INTERNET of THINGS enabler - Accueilclubutilisateursoracle.org/wp-content/uploads/2016/04/JU2016_Atelier... · INTERNET of THINGS enabler from unique identification (product, packaging,](https://reader030.fdocuments.us/reader030/viewer/2022040201/5e55e9a5fd327e5e592c3021/html5/thumbnails/13.jpg)
Public
RemoteWeb App
AnticounterfeitingMarketing
Private
Local DrawApplication
From one Tag to several usagesMarketing & Visual Anticounterfeiting
![Page 14: INTERNET of THINGS enabler - Accueilclubutilisateursoracle.org/wp-content/uploads/2016/04/JU2016_Atelier... · INTERNET of THINGS enabler from unique identification (product, packaging,](https://reader030.fdocuments.us/reader030/viewer/2022040201/5e55e9a5fd327e5e592c3021/html5/thumbnails/14.jpg)
With…Visual Identifier
What…GTIN Identifier
When…TimestampPeriod of Time
What…Label Signature
Product Signature
What…ERP Identifier
Driven by Innovation,a unique and original approach
Where…GeocodingRegion
CodedCyphered
URL basedUnique ID
![Page 15: INTERNET of THINGS enabler - Accueilclubutilisateursoracle.org/wp-content/uploads/2016/04/JU2016_Atelier... · INTERNET of THINGS enabler from unique identification (product, packaging,](https://reader030.fdocuments.us/reader030/viewer/2022040201/5e55e9a5fd327e5e592c3021/html5/thumbnails/15.jpg)
Laurent TONNELIERmobiLead, [email protected]
March 2016Paris, France
INTERNET of THINGS enablerfrom unique identification(product, packaging, label)
to related content and services