Connecting is an Art

I am a mom, partner, helper, I dislike doing dishes and I am forever looking for the perfect bag…I am the Marketing Manager at Hunter and Bard – a digital marketing agency

This is the best part of my life

I am passionate about coffee

Internet Marketing

Website Email Social media – Platforms – interaction - blogAffiliate MarketingSEO – Search Engine OptimiazationCampaigns – PPC campaignsContent Marketing - Apps, podcasts, ebooks, articles

When should I start thinking about Marketing?

From the very beginning!

What is Internet Marketing

What is your goal?

Goals Goals GoalsConversions (leads, sales, subscriptions, downloads, membership)Target Market (segments, niche, B2B B2C Local)Positioning/Branding (leader, product, service)

Actions

Measure

Let’s start…..Do you have a website?

www.yourname.com/co.il/org/Where to host your site?If it is for international use – try hosting companies in the US or Europe If it is for the Israeli market it will be faster hosted in Israel.

What we have to think about

Consistency Typography Portability Speed Content Accessibility Technology Interaction

Start with a paper and pencil

Click icon to add picture

Basics

Logo top left – tagline linked to home page Home – first in main navigation or logo I like breadcrumbs – just below navigation shows where you are coming from Navigation top horizontal – sub on left Footer: privacy statement, sitemap contact (use your footer for lots of extras)

Speed

Load fast (technical speed)To the point (speed of content) Scannable (structural speed)

Content

Publish – regularly Editorial calendarValue – relevant content News

Accessibility

Cross browser cross platform Google – SEO friendly Mobile

Bold! Grab their attention

Colors Typography PhotosVideo

Website Trends 2012

Big – type, headers, footers , images call to action, everything Less is more – minimalistic Clean Not only about beauty it is about function

Interaction

Let them contribute content Social networks are a fantastic way to share content.  Addthis, Sharethis, Facebook  Like ,  Tweet button for Twitter , Pin or LinkedIn Share Let them easily share a  good summary of your content with their networks.

SEO

SEO

Google Power! SEO strategies help you get found on search engines and boost your rankings for target keywords while delivering targeted, highly convertible traffic. Keyword SEO StrategyLink BuildingWordPress – (using plugins - Yoast )Note: Don’t forget the other search engines

Real-Time and SEO integration

Streamline your real-time activities into your online assets. Twitter, blogs, websites, Facebook, LinkedIn, Foursquare and the newbie Pinterest. Check out the newest addition to Google tools: http://www.thinkwithgoogle.com/insights/tools/real-time-insights/

What to do?

Get Universal!Video (with Sitemaps)Images (with Sitemaps)News (with Sitemaps)Products (with Feed)Update Your ContentAgain: Google loves fresh content

What hurts SEO

Paid links Scraping – taking from other people Link farming Titles SEO’d bad – capitals

Social Media

What is Social Media Social media describes the online

technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and media themselves.

Social media uses web-based technologies to turn communication into interactive dialogues

So … What is it ?Forget what I just said!

Social media is just basic conversation like what you do everyday. Conversation

GOALS

Social Media Funnel – Goals Bring users into your website Contest Sales Credibility - VisibilityBuild brand awareness on the web Stay connected to your audience Customer serviceEngage with your target as a friend

Why Social Media

Higher customer lifetime value Happy customer is happy and will recommend Builds GoodnessBottom line: Increase your company sales

I don’t get social media?

Really – How?Research – which social media platforms will work for you (Facebook – LinkedIn – Twitter –Pinterest- Blog - Niche platforms)Research, Listen and understand (listen to what your target is saying about your business, understand who's talking about you and who is not Follow people of common interests – start discussion in groups – share content that your target audience will find useful (it takes timeDefine communication objectives Plan your action! Once you understood what your audience is saying next step is to respond Engage Measure (according to your objectives)

Which Platform? Where is your target?

Facebook Personal ProfileBusiness Fan Page

LinkedInPersonal ProfileCompany Profile

TwitterPinterestBlogYouTubeOther

Just Do It!Just do it—Set this into your daily work plan and schedule it, like a meeting, with a beginning and end time.

Responsibility—Build this into your action plan (communications, take action) and plan to ‘rotate’ responsibility.

Expertise—Set some time aside for research and learning. Begin with the basics; commit to building on this base.

You can find me here :

About.me/ShariWrightPiloTwitter: shari_pw Facebook/shariwrightpiloHunter and Bard : http://hunterandbard.com/people/shari-wright-pilo/Facebook/hunterandbardLinkedIn: Email: shari@hunterandbard.comSkype: shari.wright.pilo