Internet Marketing

Social Media

Growing Membership and Non-Dues Revenue

1. Introduction

2. Marketing

3. Strategy

4. Tactics

5. Conclusion

6. Open Discussion

Agenda

Introduction

In Quest of Golden Nuggets

Think Different

Quantum Leap

Marketing

Newspaper

Yellow Pages

Radio

Television

Telemarketing

Traditional Marketing

Digital Marketing

Laser Targeted

Strategy

Digital Advertising Not Like Planting a Tree

Digital Advertising Like Nurturing a Garden

Hour Glass Marketing

Marketing Mission Statement

Marketing Mission Statement

Leveraging internet marketing and social media for the purpose of growing membership and non-dues revenue

Defining Personas

1 Year Internet Marketing Calendar

Tactics

Internet Marketing

All Roads Lead to Your Website

Great Website Design

Responsive Design

Content Is King

Engage, Educate and Entertain

Search Engine Optimization

Website Content

Content Management Systems

Thought Leadership

Blogging

White Papers

Content Marketing: Downloadable Content

Search

Pay Per Click

Landing Pages

Analytics

Email Marketing

Social Media

Partner with Entrusted Advisor

What Would Steve Jobs Do?

Open Discussion