Once upon a time…there was the internet.

It looked like this…

Year 1998

And we all thought…

Sales

…It would soon become the biggest market place ever seen

10 years later :

That’s the e-commerce market share.

So, what now?

Shall we throw the baby with the bathwater?

People online at least once these last 2 weeks

24-45 y.o.

How do they shop ?

LCD

Plasma

HD ready Dolby

Product comparisons

Users’Opinions

Lesson #1:The buying cycle HAS changed

It includes the Internet.

A LOT.

Lesson #2:Purchase decision is not made

in the POS anymore

Lesson #3:Word of mouth spreads faster

online. It is more important than ever.

Lesson #4:The online experience

with your brand is part of the whole brand

experience.

The internet HAS changed

the way we buy.

Data source: InSite Consulting, Belgium – June 2008.Figures are relative to the Belgian market.

© Mariehdb, 2008.