Internet And Buying Habits
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Transcript of Internet And Buying Habits
Once upon a time…there was the internet.
It looked like this…
Year 1998
And we all thought…
Sales
…It would soon become the biggest market place ever seen
10 years later :
That’s the e-commerce market share.
So, what now?
Shall we throw the baby with the bathwater?
People online at least once these last 2 weeks
24-45 y.o.
How do they shop ?
LCD
Plasma
HD ready Dolby
Product comparisons
Users’Opinions
Lesson #1:The buying cycle HAS changed
It includes the Internet.
A LOT.
Lesson #2:Purchase decision is not made
in the POS anymore
Lesson #3:Word of mouth spreads faster
online. It is more important than ever.
Lesson #4:The online experience
with your brand is part of the whole brand
experience.
The internet HAS changed
the way we buy.
Data source: InSite Consulting, Belgium – June 2008.Figures are relative to the Belgian market.
© Mariehdb, 2008.
