International Flower Industry Focuses on Sustainability 6Th June 2013, Nairobi - Kenya

Jane Ngige CEO Kenya Flower Council 1

The National Mechanism for Compliance

Growing Responsibly

2

2010 2011 20120

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

Vegetables

Flowers

Fruits

Nuts

Vo

lum

e i

n M

etr

ic T

on

ne

s

Horticulture exports volumes 2010-2012

Horticulture exports values 2010-2012

Growing Responsibly

3

2010 2011 20120

5

10

15

20

25

30

35

40

45

50

Flowers

Vegetables

Fruits

Nuts

Valu

e i

n B

illi

on

KES

Lessons learnt: • Competitiveness

• Knowledge and innovation

• Infrastructure &Logistics

• Regulatory environment

•National Coordination and cooperation

Growing Responsibly

4

KAM

National Mechanism for Compliance

Aim:sustain access to international markets, by establishing a national framework for industry-wide compliance with industry requirements

Problem: Despite a milliard of public and private standards, misinformation, misrepresentation continues to irk the industry Rationale: Secure & grow market share and diversify

Growing Responsibly

5

Approach: Review and update of KS 1758:2004

Expand scope to Breeders/propagators; Consolidators; Shippers and Cargo handlers

Institutionalize industry self regulation at national level with a focus on Reliable, consistent and cost effective quality assurance

scheme Effective communication Sustainability mechanism

Integrate with international quality assurance systems

Growing Responsibly

6

checklist for audits generated

& endorsed,

Mechanism for Guiding Verifications & Certification

proposed

First national trials

Review and Finalise Standards, QMS and

Mechanism for verification + certification

Guidelines for auditing,

verification, validation and certification

Key Activities:

Draft CoP (s) + QMS procedures

Review & desk

Research

Key Informants

Some Referenced Codes:

• GLOBAL GAP Flowers and Ornamental • Tesco Nurture–Field/Pack/Produce sampling documents• Fairtrade Standard for Small Producer Organizations• Kenya Flower Council Silver Code of Practice• LEAF• British Ornamental Plant Producers• Collective Bargaining Agreement• GLOBALG.A.P. Risk Assessment on Social Practice

(GRASP)• MPS• Fair Flowers Fair Plants (FFP)• Horticultural industry —Code of practice (KS 1758)• ETI Critical issue

Preliminary Findings: Cargo handling

• Limited awareness of the National Horticulture KS 1758• Communications with key points of contacts e.g workers

• Significant variation in operations for instance:• Time between receiving the produce and storing in the produce

with the variation ranging from 5 – 2 hrs• Time between offload from the plane and taking the produce

back into the pack house with the variation ranging from 5 minutes – 21/2hrs

• Collecting of offloads with others waiting clearance from the customs before collecting the offloads while others collecting the offloads before clearing with customs

• Significant variation in capacity: equipment and facilities• Cold rooms for specific produce temperature requirements • attempt to attain produce temperature requirement by distance

from the compressors

Next Steps:

• Institutionalize the National Mechanism for Compliance

• Develop an industry communication strategy for different stake holders

Growing Responsibly

10