International Builders’ Show

e-Marketing Seminar

Presented by:

Paul Tourbaf

VP Sales/Hanley Wood e-Media

Hanley Wood e-Media

Why Are Advertising Dollars Moving Online?

Money follows the audience:

• 81% of building pros go online every day

• 57% prefer the Web for product search

• Over 700,000 unique visitors per month on Hanley Wood’s B2B sites

• 1.2 MM unique visitors per month on HW’s B2C sites

Online advertising works

Hanley Wood e-Media

Why Are Advertising Dollars Moving Online?

Targeted: Must use e-Media to reach market who is Online. Efficient: On a cost-per-impression basis, Online advertising

with is cost effective. Responsive: Reach building pros with mouse-in-hand and

generate immediate response. Measurable: Know exactly how many impressions and the

amount of response a program generates. Proves ROI. Flexible: Build brand and product awareness, deliver direct

response, generate sales leads, or drive traffic to Web site. Guaranteed: Hanley Wood will design a program to meet

goals and guarantee success.

Over 50% of Hanley Wood top advertisers participate in online marketing - - Integration is the key!

Hanley Wood e-Media

ebuild: The No. 1 Building Pro Site Just Got Better

ebuild 2.0 is the next generation vertical search engine for building products

• Launched in January 2007

• Offers more content to help pros find building products

• Improved manufacturer directory

• PDF catalog library

• Product videos

• New buyer’s guide to help spec

• Database of new product announcements and original content

Hanley Wood e-Media

ebuild: Tap into a Responsive Audience Searching for Product Information

13%

29%

35%

66%Visited a manufacturer’s Web Site

81% of ebuild’s audience takes action after visiting

Requested information from a building product manufacturer

Shared product information with a customer

Specified or purchased a building product

Hanley Wood e-Media

ebuild 2.0

Sponsorships• Targeted to category

• High Response

Premium Listings• Low Cost

• Connects to Buyers

Hanley Wood e-Media

Webinars and Webcasts

Webinar• Expand the reach of in-person

events with your Webinar

• Webinar includes streaming audio with PowerPoint

• Webinars can be editorial-based or advertorials

• 45% of pros are already view online videos and 60% use Online education

• Webinar package includes promotional campaign

• Viewers must register to view, so you generate qualified leads. (466 registered leads from this Webinar in four days)

Hanley Wood e-Media

Webinars and Webcasts

Webcast• Webcast includes streaming

video with PowerPoint

• The best applications are product demonstrations or existing videos

• $6,500 sponsorship posts video on HW sites for one year and includes promotion

Hanley Wood e-Media

Targeted & Integrated Consumer Marketing

1. Target thousands of consumers planning to build a new home.

2. Advertising appears in our home plan magazines, e-mail newsletters, and on our Web sites – eplans.com and Dream Home Source.

3. We mail product literature to home plan buyers.

4. Sponsor receives the names of thousands of consumers ready to build.

Thank you!

Paul Tourbaf

ptourbaf@hanleywood.com

202.729.3629