Start-up Guide International Entrepreneurs

Content

• Framework• International Business• Disrupting Factors• Cultural Differences• Strategy, HR and Communication• Network & ITC• Research Methods• Data and Statistics

Content

• Knowledge Management and Reporting• Project Management• Economics• Finance• Management and Organisation• Marketing• Possible Content• Literature

Framework

International Business

International Business

• Economic Activities across borders or actions that are necessary to do business abroad

• Globalization: the worldwide coalescence of economies, politics and cultures

• Causes of Globalization:– Opening of international borders– Advent of internet– Development of low-wage countries

International Business

• Important for International Business:– Political and economic environment– Culture and Intercultural communication– Management and Organization in an international

environment– Risk Management, insurance and finance– Market entry and International marketing

Disrupting Factors

Disrupting Factors

– Urbanization– Accelerating technological change– Aging of the world– Greater global connections– Climate Change

Intercultural Communication

Production Factors• The digital age has new-human-essential production factors:

1. Knowledge: helps companies to make choices in the vast amounts of information from the environment and to respond to major changes in time. Knowledge is also necessary to be able to produce goods and services

2. Creativity is needed not to be reactive but to be proactive and innovative. Think of new markets and new products now to play a leading role tomorrow

3. Relationships: to help to keep customers, bring stability in the turbulence and despite the information overload be able to communicate with customers. Relationships within the organization help to share knowledge internally, start creative processes and implement changes.

About knowledge in general

• Knowledge Components– Knowledge is the ability that enables someone to

perform a particular task. An ability that is a metaphorical function of the Information, Experience, Skill and Attitude that someone at some point has:

• K=ƒ(I.ESA)

Intercultural Communication and Knowledge Management

Economics

Economics Direct Environment

Management and Organisation

Marketing

4P’s 3R’s

Product Reputation

Price Relation

Promotion Respons

Place

Marketing Concept

Emphasis on profit contribution rather than sales

Marketing Research and target market selection

Competitive Analysis

Customer satisfaction

Integrated approach/organization

Broad business definition

Customer Satisfaction

• Importance of Customer Satisfaction in this Digital Communicative Era:

Customer Relationship Management

• The above makes clear that maintaining good relations with existing customers is important

• Having basic knowledge about Customer Relationship Management (CRM), data and analyzing data is more important then ever before

FINANCE

Financial Environment

The financial environment

Capital market and

value of enterprise

Risc management

Financial planning and investments

Decisions and Planning

Intergral analysis of enterprise

Flow of

Goods and

Money

Literature• Aaker, D.A. & McLoughlin, D. (2010). Strategic Market

Management, a global perspective. Chichester, United Kingdom: John Wiley & Sons Ltd.

• Barringer, Bruce R. & Duane Ireland, R. (2010). Entrepreneurship, successfully launching new ventures, 3rd ed. Upper Saddle River, New Jersey, United States: Pearson education.

• Blank, S and Dorf, B. (2012). The start-up owners manual, the step-by-step guide for building a great company. Pescerado, California, United States: K&S Ranch publishing.

Literature

• Hofstede, G. and Hofstede, G.J. (2005). Allemaal andersdenkenden: omgaan met cultuurverschillen (18e druk). Amsterdam/Antwerpen: Contact.

• Hulleman, W. and Marijs, A. J. (2012). Economics and Business Environment. Groningen/Houten, The Netherlands, Noordhoff Uitgevers.

• Jethu-Ramsoedh, R and Hendrickx, M. (2011). International Business. Groningen/Houten, The Netherlands, Noordhoff Uitgevers.

Literature

• Kotler, Ph., Keller, K.L., Brady, M., Goodman, M. and Hansen, T. (2009). Marketing Management. Upper Saddle River, New Jersey, United States: Pearson education.

• Lamb, C. W., Hair jr., J.F. and McDaniel, C. (2012). MKTG. Mason, Ohio, United States: South-Western.

• Malhotra, N.K. and Birks, D.F. (2008). Marketing Research, an applied approach. Upper Saddle River, New Jersey, United States: Pearson education.

Literature• Porter, M. (2004). Competitive Strategy, techniques for

analyzing industries and competitors. New York: The Free Press (1980).

• Tiggelaar, B. (2000). Internet Strategie, concurrentievoordeel in de digitale economie: theorie en praktijk. Amsterdam, The Netherlands, Pearson Education Benelux B.V.

• Treacy, M. & Wiersema, F. (2002). The Discipline of Market Leaders, choose your customers, Narrow your Focus, Dominate your Market. Schiedam, The Netherlands: Scriptum Management.

Literature

• Van der Velde, M., Jansen, P. and Anderson, N. (2004). Guide to Management Research Methods. Malden, Massachusetts, United States.

• Verhage, B. (2010). Marketing Fundamentals 7th ed. Groningen/Houten, The Netherlands, Noordhoff Uitgevers.

• Weggeman, M. (1997). Kennismanagement, inrichting en besturing van kennisintensieve organisaties. Schiedam, The Netherlands: Scriptum Management.