Truths about Interactive Copywriting & Designfrom the perspective of @chrispitre

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Truth 1:

Copywriters do it with designers.

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It = redefine the user experience ... over and

over again

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What does that mean?

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Copy and design can change the way sites and apps are used from

one day to the next.

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A product won’t die.

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A site won’t go stale.

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“Yeah right,” you think.

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One question changed it all...

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What if we changed the question?

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What do you want?

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The use would change.

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Change what people see, change what people do

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The future of the design-copy partnership is change management.

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Truth 2:

Copy is design.

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Wireframes help me, too!

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Copy should be tamed along with process flow.

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Word limits are our friends.

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If you can’t say it briefly, why say it at all?

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Words are like embellishments...with a

purpose.

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Ok, maybe that’s unfair?

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It’s ok to remove embellishments that lose

(or don’t serve) a purpose.

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Truth 3:

Humans, not search engines, make or break

you.24

If you write for Google, visitors won’t

stay long. Promise.

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“I came for you. You weren’t there. So, I left”

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Write to be read. Design to be seen.

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Truth 4:

Copywriters are wrongly excluded

from design.28

“Just send me the copy”

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Huh?!!

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Copy is not independent of design.

Or vice versa.

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Content goals should include design AND copy.

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Have a copy strategy congruent with design.

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Truths.

Collect all 4!

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Copywriters do it with designers.

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Copy is design.

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Humans, not search engines, make or break

you.

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Copywriters are wrongly excluded from

design.

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Consistent collaboration between copywriters & designers means better

interactive.

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Better interactive means happier clients.

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Happier clients mean more $$$.

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More $$$ means higher ticket price for

DesignCamp 2010.

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Just kidding.

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Questions?

Twitter: @chrispitrechris@whiteboardlabs.com

chrisjpitre@gmail.comwww.whiteboardlabs.com

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