Interactive Copywriting & Design
44
Truths about Interactive Copywriting & Design from the perspective of @chrispitre 1
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The truths about interactive copywriting and design are revealed in this presentation from Design Camp in Bryan/College Station, Texas. January 17, 2009.
Transcript of Interactive Copywriting & Design
Truths about Interactive Copywriting & Designfrom the perspective of @chrispitre
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Truth 1:
Copywriters do it with designers.
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It = redefine the user experience ... over and
over again
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What does that mean?
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Copy and design can change the way sites and apps are used from
one day to the next.
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A product won’t die.
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A site won’t go stale.
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“Yeah right,” you think.
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One question changed it all...
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What if we changed the question?
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What do you want?
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The use would change.
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Change what people see, change what people do
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The future of the design-copy partnership is change management.
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Truth 2:
Copy is design.
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Wireframes help me, too!
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Copy should be tamed along with process flow.
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Word limits are our friends.
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If you can’t say it briefly, why say it at all?
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Words are like embellishments...with a
purpose.
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Ok, maybe that’s unfair?
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It’s ok to remove embellishments that lose
(or don’t serve) a purpose.
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Truth 3:
Humans, not search engines, make or break
you.24
If you write for Google, visitors won’t
stay long. Promise.
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“I came for you. You weren’t there. So, I left”
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Write to be read. Design to be seen.
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Truth 4:
Copywriters are wrongly excluded
from design.28
“Just send me the copy”
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Huh?!!
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Copy is not independent of design.
Or vice versa.
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Content goals should include design AND copy.
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Have a copy strategy congruent with design.
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Truths.
Collect all 4!
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Copywriters do it with designers.
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Copy is design.
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Humans, not search engines, make or break
you.
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Copywriters are wrongly excluded from
design.
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Consistent collaboration between copywriters & designers means better
interactive.
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Better interactive means happier clients.
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Happier clients mean more $$$.
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More $$$ means higher ticket price for
DesignCamp 2010.
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Just kidding.
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