Interaction 2015: DWG - 30+ lessons from 12 leading intranet homepages

@dwgwww.digitalworkplacegroup.com

30+ lessons from 12 leading intranet homepages

Presenter

Elizabeth MarshDirector of ResearchDigital Workplace Group (DWG)

• Leads DWG’s best practice research programme

• Works closely with DWG’s Consulting business

• Previously intranet manager at T-Mobile and at Reuters

• Intranet, knowledge management & research

• Co-author ‘Digital Renaissance of Work – Delivering digital workplaces fit for the future’.

Fun Fact: Keen flautist & a recent convert to barefoot style running.

@digitalsanity@dwg

#IIC15

Digital Workplace Group (DWG)

Member Forum ConsultingThree elements:• Benchmarking evaluations• Peer learning• Expert research

Sample projects:• ‘What does good look like’• Define vision, strategy, roadmap• Facilitated workshops

From Digital Workplace 24

The following 12 homepages are from intranets shown on Digital Workplace 24, a global virtual conference that took place on May 20th and 21st, 2015.

Adidas Group homepage

Adidas Group – what people said

Adidas Group – noteworthy

Homepage news carousel looks modern, but missing key usability features

Clean, rich social feed, although takes up a lot of space without showing much

Action-oriented “App” concept very interesting; bundles some content in place of having a global navigation

Quick access to workspaces; social not separated from the main intranet

Adobe homepage

Adobe – what people said

Adobe – noteworthy

Rich, varied content

Highly usable news carousel: clear visual signals and provides users with control

Rich, task-based, personalized links make homepage about action-oriented productivity

Social stream shows below the fold; but no interaction available and no stream scoping options

Local (personalized) events list plus global office closures

Social good campaign highlighted on homepage

American Express homepage

AmEx – what people said

AmEx – noteworthy

Clean, boxy, modern design

AmEx – noteworthy

Links to key user tasks presented with app-like iconography

AmEx – noteworthy

World clock

Arup homepage

Arup – what people said

Arup – noteworthy

NOTE: Arup is almost done moving to a new intranet design and leaving this one behind. But the new site was not ready for a live tour on Digital Workplace 24.

Arup – noteworthy

Text-heavy with a lot of links, but also task focused with many tools just one click away

Arup – noteworthy

Personalized social content a big plus, but doesn’t look/feel social

Arup – noteworthy

Personalized, customizable task and link lists, but inconsistent, not clearly differentiated

Coca-Cola Enterprises (CCE) homepage

CCE – what people said

CCE – noteworthy

Interesting approach to quick links with section for immediate, personalized tasks

CCE – noteworthy

Personalized integration with LMS (learning management system)

Electrolux homepage

Electrolux – what people said

Electrolux – noteworthy

Extensive banner space could be overwhelming

Social stream with status update box and “Edit profile” link

Links to different countries’ news are easy to access

Top bar includes notifications, time zone selector and language selector

EY homepage

EY – what people said

EY – noteworthy

Personalized list of time-sensitive tasks

EY – noteworthy

Search scope selector

Genentech homepage

Genentech – what people said

Genentech – noteworthy

Not “quick links” but “Express menus” that open groups of categorized links

Clean news carousel design, but missing key usability features

Comments & ratings take centre stage

IKEA homepage

IKEA – what people said

IKEA – noteworthy

Personalized links & customizable links

IKEA – noteworthy

Simple design, with clever, understated brand tie-in

IKEA – noteworthy

Use of everyday language alongside branded tools

Mayo Clinic homepage

Mayo Clinic – what people said

Mayo Clinic – noteworthy

Simple, well-designed news carousel

Task-oriented menu has no heading/label, e.g. for “quick links”

Status dashboard shows critical, real-time business intelligence (BI)

Links to role-based intranet sites for various locations

Search scoping options based on common categories of search, not content repositories

Sprint homepage

Sprint – what people said

Sprint – noteworthy

Clean, rich design

Well-designed news carousel includes key usability features

Tabbed lists of links allow more links in same space; links not listed alphabetically

Unisys homepage

Unisys – what people said

Unisys – noteworthy

Sparse intranet design very different from a separate social platform with high adoption levels and mature features

Unisys – noteworthy

Raises the question of the importance of functionality and organizational culture versus “beauty” and aesthetics

Key trends among the 12 intranets

• Modern design: boxy, clean

• News carousels

• Social streams

• Personalization (news, links, tasks)

• App-like visual design for task lists

• Balancing news content with productivity tools

• Search scoping

• User research/user personas

Thank you

See @digitalsanity #IIC15for a link to the deck

Interaction 2015: DWG - 30+ lessons from 12 leading intranet homepages

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Transcript of Interaction 2015: DWG - 30+ lessons from 12 leading intranet homepages

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