Transcript of Inter week thursday
- 1. * Sustainable MarketingRaphaelle ConteSolne LebellecLouise
WyonValentine Vironneau International WeekChristophe Prevelle
- 2. *
- 3. ** most ecologic of our range *Too vague or proofless
- 4. *
- 5. **Mistaken communication*Greenpeace
- 6. *Why?*For whom?*Needs & wants?*Reasons to
buy*Competitors? *
- 7. *Logo on shoes*Less color *
- 8. *Product: Paper box*Price: 50-100*Place: internet &
shops*Promotion: network & magazines *
- 9. *Thank you foryour attention!