Inter week thursday
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International W * Sustainable Marketing Raphaelle Conte Solène Lebellec Louise Wyon Valentine Vironneau Christophe Prevelle
description
Transcript of Inter week thursday
- 1. * Sustainable MarketingRaphaelle ConteSolne LebellecLouise WyonValentine Vironneau International WeekChristophe Prevelle
- 2. *
- 3. ** most ecologic of our range *Too vague or proofless
- 4. *
- 5. **Mistaken communication*Greenpeace
- 6. *Why?*For whom?*Needs & wants?*Reasons to buy*Competitors? *
- 7. *Logo on shoes*Less color *
- 8. *Product: Paper box*Price: 50-100*Place: internet & shops*Promotion: network & magazines *
- 9. *Thank you foryour attention!