© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Integrating with Adobe Marketing CloudPaolo Mo"adelli | Senior Manager, Marketing Cloud Product Management

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 2

Paolo Mo!adelliSenior Manager,Marketing Cloud Product Management

@paolomoz

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential. 3

Adop

ters

Features

YOUR perfect Platform: features + extensibility + support for integrations

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Agenda

4

1. Intro: DNA of Marketing Campaigns

2. Use case: Marketing Cloud Experience

3. Use case: Experience Manager

4. Use case: Analytics

5. Activation: Dynamic Tag Management

6. Summary: Common Integration Pa!ern

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DNA of Marketing Campaigns1

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

3: SERVICE INFRASTRUCTURE LEVELUsers, Groups, Orgs, etc..

2: MARKETING CONCEPTS LEVELContent, Asset, Audience, etc...

1: SOLUTION LEVELSoCo component, custom feed, etc..

COMMON PATTERN

MARKETING CLOUD EXPERIENCEmarketing.adobe.com

6

3-level Architecture.

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#e DNA of Marketing Campaigns

7

METRICS

CONTEXT

ASSETS

CONTENT

PLAN EXECUTE MONITOR

CAMPAIGN

LOCATIONSAUDIENCES

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#e DNA of Marketing Campaigns

8

Right brain marketers create campaigns by composing experiences that place content and assets into the right channels. ASSETS

CONTENT

LOCATIONS

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#e DNA of Marketing Campaigns

9

METRICS

CONTEXT

AUDIENCESLe! brain marketers measure and optimize campaigns by de"ning audiences based on collected context data that combine behavior and identity.

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Marketing Cloud cross solution integrations

10

Adobe Marketing Cloud can serve as the operating system of all your marketing apps

MAIL + FINDER LEGACY APP + ASSET SELECTOR

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Marketing Cloud Experiencehttps://marketing.adobe.com2

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Architecture in a nutshell

12

Java$VM$Running$in$Servlet$Container$or$Java$EE$Applica7on$Server$

Access$Control,$Versioning,$Search,$$Observa7on$

Fully$OSGi/Java$based$modern$Applica7on$Stack$$Extensible$and$Modular!

Interac7ng$with$any$client$run7me$$HTTP[S],$WebDAV,$…$

JCR$2.0$Content$Repository$

OSGi$5$Applica7on$Run7me$

RESTful$Web$Applica7on$Framework$

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/assets.html/content/mac/geometrixx/banners/adventure.psd

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MARKETING CLOUD REST API JAVASCRIPT LIBRARY JAVASCRIPT TAGS

OAUTH

<script src=h!ps://marketing.adobe.com

mac.api.sharecard:function (options) {

GET h!ps://[..]/sharefame.json

14

Marketing Cloud Experience | Integration architecture

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

MARKETING CLOUD REST API JAVASCRIPT LIBRARY JAVASCRIPT TAGS

OAUTH

<script src=h!ps://marketing.adobe.com

mac.api.sharecard:function (options) {

GET h!ps://[..]/sharefame.json

15

Marketing Cloud Experience | Integration architecture

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REST API: Post a New Card

Request URL: h#p://marketing.adobe.com/[...]/sally/boards/demo-analyst/_jcr_content.json

Request Method: POST

Form Data:

payload/link:h#ps://acc-sc.vm363.dev.omniture.com/sc15/reports/index.html

payload/jcr:title:Share Title

payload/jcr:description:Share Subtitle

payload/dataUrl:/libs/mac/components/shareframe/test/test_bar.json

payload/chartType:/rank/bar/stack

payload/dataJson:{"data":[[[{"val":2057}]],.... ,"children":[]}

payload/chartOpts:{"displayCount":5,"interactive":false,"category":"rank","type":"bar"}

payload/product:Site Catalyst

payload/type:dv-report

16

Demo

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MARKETING CLOUD REST API JAVASCRIPT LIBRARY JAVASCRIPT TAGS

OAUTH

<script src=h!ps://marketing.adobe.com

mac.api.sharecard:function (options) {

GET h!ps://[..]/sharefame.json

17

Marketing Cloud Experience | Integration architecture

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

MARKETING CLOUD REST API JAVASCRIPT LIBRARY JAVASCRIPT TAGS

OAUTH

<script src=h!ps://marketing.adobe.com

mac.api.sharecard:function (options) {

GET h!ps://[..]/sharefame.json

18

Marketing Cloud Experience | Integration architecture

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JAVASCRIPT LIBRARY: Integrate the Shareframe

19

function clickShareBu#on() {

var opts = {

url: "h#ps://third-party-domain/page.html",

title: "$ird Party Report",

type: "dv-report",

data:{

dataURL:"h#ps://third-party-domain/data.json",

chartType:"/trend/line"

},

auth:{

type: "bearer",

token: "765c3d40aa57f25ef74d1118e97b15f2",

}};

tartan.shareCard(opts);}

Demo

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MARKETING CLOUD REST API JAVASCRIPT LIBRARY JAVASCRIPT TAGS

OAUTH

<script src=h!ps://marketing.adobe.com

mac.api.sharecard:function (options) {

GET h!ps://[..]/sharefame.json

20

Marketing Cloud Experience | Integration architecture

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

MARKETING CLOUD REST API JAVASCRIPT LIBRARY JAVASCRIPT TAGS

OAUTH

<script src=h!ps://marketing.adobe.com

mac.api.sharecard:function (options) {

GET h!ps://[..]/sharefame.json

21

Marketing Cloud Experience | Integration architecture

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WIDGETS: enabling Marketing Cloud features

<script src=”https://marketing.adobe.com/api.js”/>

selectAsset = function() { var opts = { callback: function(selection) {}, auth: { type: "bearer", token: "uy2tuy2t1uybt2u..." }, } }; tartan.api.selectAsset(opts);

22

Demo

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Managing authorization

23

access token

resource

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Experience Manager3

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AEM architecture in a nutshell

25

Java$VM$Running$in$Servlet$Container$or$Java$EE$Applica7on$Server$

Access$Control,$Versioning,$Search,$$Observa7on$

Fully$OSGi/Java$based$modern$Applica7on$Stack$$Extensible$and$Modular!

Interac7ng$with$any$client$run7me$$HTTP[S],$WebDAV,$…$

JCR$2.0$Content$Repository$

OSGi$5$Applica7on$Run7me$

RESTful$Web$Applica7on$Framework$

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

AEM Open Core

26

Repository*

Applica/on*Run/me*

JCR:!Apache!Jackrabbit!

Search:*Apache!Lucene!

Content*Extrac/on:*POI,!Tika,!PDFBox!

Search!Extensions!

Graphic!Rendering!

CIFS/SMB!Access!

Virtual!Repository!

TARHbased!

NodeHstore!

SharedHnothing!

Cluster!

Web*Framework:!Apache!Sling!

OSGi*Run/me:!Apache!Felix! Vault!&!SVN!Tools!

Web/Eclipse!IDE!

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#e OSGi container

27

Class%Loading%

Bundle%B%V1.0.0%

Bundle%C%V1.0.0%

Life%Cycle%

Service%Registry%

Services%

Security%

Bundle%A%V1.0.0%

Bundle%A%V1.0.0%

Bundle%B%V2.0.0%

Bundle%A%V1.1.0%

Bundle%B%V2.1.0%

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Why OSGi ma"ers

28

Create Modular and reusable so!wareCreate evolvable so!wareCreate line of products

Your application is going to be OUTDATED. (Or buggy...)

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Experience Manager | Development & Deployment

29

DEVELOPMENT INSTANCE

FRONT-END COMPONENTS

BACKEND EXTENSIONS

CONTENT

DEPLOYMENT INSTANCE

CONTENTPACKAGE

CUSTOM

Demo

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Cloud Services

30

Demofeatures

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Analytics4

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Analytics + Enterprise Custom Integration

32

MARKETING CLOUD

WEBSITE

INTEGRATED DATA REPORTS

IN

IN OUT

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Analytics + Partner + Enterprise Custom Integration

33

MARKETING CLOUD

Integration Wizard

INTEGRATED DATA

MARKETING CLOUD PARTNER

MARKETING CLOUD USER

WEBSITE

Demo

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Dynamic Tag Management5

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Dynamic Tag Management | Activation

35

Tag

Tag

Tag

Tag

MARKETING CLOUD

THIRD PARTY

SYSTEM INTEG.

OTHERS

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Dynamic Tag Management | Activation

36

Dynamic Tag

Management

MARKETING CLOUD

THIRD PARTY

SYSTEM INTEG.

OTHERS

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Summary6

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MARKETING CLOUD SERVICE CLIENT LIBRARY ACTIVATION

OTHER LIBRARY

AUTHORIZATION

Example:Javascript Tag

38

1: Common Integration Pa"er

Example:Javascript Library

Example:REST API

Example:Java Library

Example: OAuth 2.0

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2: Integrating through Marketing Cloud shared resources

CONTENT

3rd PARTY APP

AUDIENCES

DATA

CONTEXT

CHANNELS

ASSETS

© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Con!dential.

Want to follow up?Reach out.

paolom@adobe.com@paolomoz

Q&A