David B. Thomas@DavidBThomasSAS Social Media ManagerSocialFresh Charlotte #SoFreshAugust 16, 2010

Structuring forSocial Media Success(Integrating social media without adding headcount)

Who is your audience?Who will be youraudience in 2020?2030? 2040?

“Marketing is a discipline in a period of great change, of

which it is still evolving.”unsuccessful job applicant

“Social media nowis the new ageof the inernet.”

howtocookfish.org

“Social media may be a phenomenon, but it’s not a fad.

It has alreadychanged the way people (and companies) communicate.”

David B. Thomas

“Social media may be a phenomenon, but it’s not a fad.

It has foreverchanged the way people (and companies) communicate.”

David B. Thomas

Three steps tobuilding a successfulsocial media structure

1.Build awareness2.Build a framework3.Build a strategy

Build awareness

Find the right

people

Figure out what’s important

Focus onrecommendations

Build a framework

Putsomeonein charge

Createguidelines

Communicate, communicate, communicate

Build a strategy

Define success

Map social media to goals

Give yourpeoplethe tools

Use what you have

Questions?

dbthomas.com

The Executive’s Guide to EnterpriseSocial Media StrategybyDavid B. Thomas& Mike Barlow

comingFebruary 2011from Wiley

Photo credits

Other than my own, the photos in this presentation were sourced via www.creativecommons.org and Flickr, and are licensed under Creative Commons.

My sincere thanks to the photographers.

To see the photo credits, please visit

http://delicious.com/davidbthomas/presopics.