Integrating Social Media Without Adding Headcount - Social Fresh Charlotte 2010 - David B Thomas
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Transcript of Integrating Social Media Without Adding Headcount - Social Fresh Charlotte 2010 - David B Thomas
David B. Thomas@DavidBThomasSAS Social Media ManagerSocialFresh Charlotte #SoFreshAugust 16, 2010
Structuring forSocial Media Success(Integrating social media without adding headcount)
Who is your audience?Who will be youraudience in 2020?2030? 2040?
“Marketing is a discipline in a period of great change, of
which it is still evolving.”unsuccessful job applicant
“Social media nowis the new ageof the inernet.”
howtocookfish.org
“Social media may be a phenomenon, but it’s not a fad.
It has alreadychanged the way people (and companies) communicate.”
David B. Thomas
“Social media may be a phenomenon, but it’s not a fad.
It has foreverchanged the way people (and companies) communicate.”
David B. Thomas
Three steps tobuilding a successfulsocial media structure
1.Build awareness2.Build a framework3.Build a strategy
Build awareness
Find the right
people
Figure out what’s important
Focus onrecommendations
Build a framework
Putsomeonein charge
Createguidelines
Communicate, communicate, communicate
Build a strategy
Define success
Map social media to goals
Give yourpeoplethe tools
Use what you have
Questions?
dbthomas.com
The Executive’s Guide to EnterpriseSocial Media StrategybyDavid B. Thomas& Mike Barlow
comingFebruary 2011from Wiley
Photo credits
Other than my own, the photos in this presentation were sourced via www.creativecommons.org and Flickr, and are licensed under Creative Commons.
My sincere thanks to the photographers.
To see the photo credits, please visit
http://delicious.com/davidbthomas/presopics.