Building an

Social Media Integrated

CampaignRenée Warren

Co-Founder Spark BoutikMay 12, 2011

Who Am I?Co-Founder @SparkboutikSan FranciscoKlout

Building an Integrated Social Media Campaign

1. What is integrated social media?

2. Why use integrated social media?

3. How to create an integrated social media campaign?

- Who is really doing it best?

What is Integrated Marketing?

Destination

What is Integrated Social Media?

Incorporates the right social networks to provide maximum impact/exposure for your brand/cause.

Why use integrated social media?

Social Media is an ecosystem

1. Brand philosophy

2. Define the objective

3. Audience Cycle

4. Audience social media use

5. Bring the brand to life

6. Select the appropriate social networks

7. Measure

Creating an integrated social media campaign in 7 steps

1. Brand Philosophy

2. Define Objective

1. Brand Enthusiasm

2. Sales

3. Customer Loyalty

3. Audience Cycle

New fans versus lifetime fans

4. Audience Social Media Use

5. Bring the brand to life

Put a literal or figurative face on your brand

6. Select the appropriate social networks

7. Measure

• Baseline metrics

• Keep it simple: Three things

• Follow the goals and metrics you originally set out to achieve

• Assess and iterate

Social Sound Bites

• Relationships are the key to currency for non-profits (And any business) and social media is a great way to build and maintain those good relationships.

• Be ENCHANTING:– Likable– Trustworthy– Have a great service/product

Social media works best when it is a part of something larger.

Renée Warren

@renee_warrenwww.sparkboutik.com