Irritations

Insights

&

Using Images

From Google#InstagramIrritations

Instagram is about your own content. Don’t steal images off of Google and share them to Instagram.

Be more creative!

Create Content

Exclusively For

Instagram#InstagramInsights

If you share everything from Instagram to all your other sites, people have no

reason to follow you on Instagram.

Posting Too

Many Photos

Back-to-Back#InstagramIrritations

If you have numerous photos to share, space them out by intervals of an hour or

more. No one wants their Instagram feed taken captive by your posts.

Set Your Instagram

Account to Public

for Business Use#InstagramInsights

If using Instagram for business, make sure people can see your content and interact immediately. Don’t lock them out by setting your account to private.

Playing the Follow/

Unfollow Game to

Get More Followers#InstagramIrritations

Following others just to unfollow them is just plain rude and selfish. Instagram is not a race to get the most followers.

Use Repost Apps

to Share Others’

Instagram Posts#InstagramInsights

Using a reposting app will provide the original post attribution and ensure your audience knows the photo

came from someone else. You don’t want to get blamed for stealing!

Ignoring or Not

Responding to

Comments#InstagramIrritations

Instagram is about engagement and interaction. But it’s not just fun & games. Ignoring those who leave comments or questions is bad customer service.

@Mention People

When Responding

To Their Comments#InstagramInsights

Use the “Reply” option or @ mention the person when responding

to their comments on your posts. This ensures they receive a

notification and see your response.

Tagging People

Not In The Photo#InstagramIrritations

If you tag people in your posts (that are not actually in the photo), trying to get more

exposure, you’re going to get yourself blocked and reported for spam.

Likes Increase by

24% If The Dominant

Color is Blue#InstagramInsights

Find ways to incorporate more blue into your images and test to see if using blue

really does work better for you.

Buying Followers#InstagramIrritations

Buying followers is reckless, ridiculous, and dishonest. You’re actually hurting your brand

by using this practice. Just don’t do it!

Videos Generate

Twice the Engagement#InstagramInsights

Incorporate videos into your Instagram strategy. They get twice as many likes as photos!

Promoting Yourself

On Other Posts#InstagramIrritations

Advertising your products or services, unsolicited, on other peoples’ posts is predatory and you are a

spamaholic. STOP doing it!

Use 10-15 Hashtags

Per Post#InstagramInsights

Hashtags significantly increase the reach and engagement of your Instagram posts. Incorporating 10-15 relevant hashtags will show dramatic increases in likes and comments.

Hashjacking#InstagramIrritations

Using hashtags unrelated to your post or business, just to show up in popular searches makes you look hungry and desperate. Stick to relevant hashtags only.

Combine Popular and

Less Popular Hashtags#InstagramInsights

To expand the immediate reach and long-term shelf-life of your posts, combine a variety of popular, moderately popular, and less popular hashtags on your posts.

Not Utilizing The

Post Caption#InstagramIrritations

Your post means something. It “says” something. But don’t leave the caption blank and expect us to know what it’s about. Use descriptive captions to connect with your audience.

Add Spacing to

Your Post Captions#InstagramInsights

Android users can add spacing by hitting the return/enter key when typing their captions. iOS users can create this effect by typing their caption in a Note and copying & pasting it into the Instagram post upload.

Post Captions

Are Too Long#InstagramIrritations

You have 2200 characters available for your post captions. But people aren’t on Instagram to read a novel. Try to keep captions to under 500 characters.

Use a Custom

Trackable URL In Your

Instagram Profile#InstagramInsights

Google Analytics won’t recognize Instagram referral traffic. Using a trackable link allows you to accurately measure traffic from Instagram.

Selfie Overload#InstagramIrritations

No one wants to see your face every time they log into Instagram. Keep the selfies to a respectable minimum.

Irritations

Insights

&

All photos in this presentation were taken by me. All

graphics are my own creative designs. All copyrights to

these graphics and this presentation are retained by

Jenn Herman.

#InstagramInsights

#InstagramIrritations