Instagram & Facebook Marketing

Instagram: @rapidboost

Tweet, Take Pictures, Ask Questions…. #rapidboost

Contest (Win $100 of Facebook Ads)

3 Steps:

- Like Us on Facebook or Instagram- Tag 1 person- Share it on your profile

**1 Person will win and….

Contest (Win $100 of Facebook Ads)

3 Steps:

- Like Us on Facebook or Instagram- Tag 1 person- Share it on your profile

**1 Person will win and….everyone who does it will get a free Facebook or Instagram Strategy Report

Real Estate Matters!!

Last month, TechCrunch tipster Jane Manchun Wongspotted Instagram showing promos for individual IGTV shows in the middle of the feed, hoping to redirect eyeballs there. And today, TechCrunch researcher Matt Navarra found Instagram getting more aggressive by putting a bigger call out featuring a relevant IGTV clip with preview image above your Stories tray on the home screen.

4 Critical C’s

ConsistencyConsume-able (Audience)ConnectionsCommunity

Consistency Is Key

You need to be consistent with your

content. If Nathan only posted once a

week, or once every few days then

people wouldn’t know when to expect

new quotes or content from him.

FREE Tools

AutoHash

The name speaks for itself. You can relax because this app will do your job for you. It is a smart and autonomous thing. All you need to do is to upload the picture and watch how the app automatically finds the hashtags relevant to the photo. Don’t forget to turn on the GPS and then you will have tags based on your location.

FREE Tools

Repost App

With Repost App, Instagram users can quickly share someone else’s photo while giving credit to the original poster. Because Instagram hasn’t (and likely won’t) open their API up to anybody, you have to paste the original caption into Instagram from the Repost App.

FREE Tools

Followers For Instagram

Like with Twitter, you can’t see who you follow on Instagram who doesn’t follow you. In fact, Insta is worse because you can’t see that information even when you click into a profile, whereas Twitter tells you if a user follows you back. This app tells you who you follow that doesn’t follow you back and vice versa, new followers and anyone who has blocked you. There are more insights available in the paid version, but you get the basics in the free mobile app download.

FREE Tools

Icon Square

For when you’re on a desktop and not on your mobile device, Icon Square is an awesome tool to look at your Instagram analytics. For free, you get a very detailed breakdown of your Instagram presence—followers gained and lost in comparison to posted media, your follower growth, like and comment history, engagement stats and plenty more. It can even prove to be a useful tool for brand managers to print and report to higher ups growth in social marketing.

FREE ToolsInstagram Insights

If you’ve set up your Instagram business account, you have access to free analytics through the Instagram app.

Instagram Insights provides basic stats for assessing your Instagram marketing efforts. Find out more about your followers, when they’re on Instagram, and what your top posts are. This information will help you choose content more likely to resonate with your audience.

On the downside, you have to navigate the app a bit to see all of these stats. It would be nice if Instagram would let you view this data on desktop or download your results.

Union MetricsUnion Metrics offers a free account checkup, covering the last month. The report is generated using a few of the algorithms from their paid analytics platform.

More Filters….

VSCO

Price: Free Available on: Android and iOS

VSCO provides free filters that often beat Instagram’s in-app options in terms of quality and professionalism. VSCO also offers plenty of editing tools (like customized sharpen, brightness/contrast, and skintone correction), so you can fully tweak your photo before exporting to Instagram. Plus, like Instagram, VSCO offers its own social capabilities: you can follow people directly on VSCO, and post and share photos from within the app.

90% OF CANADIANS NOW HAVE A FACEBOOK ACCOUNT….SO I HOPE NO ONE HERE CAN SAY MY

CUSTOMER IS NOT ON FB

90% OF CANADIANS NOW HAVE A FACEBOOK ACCOUNT….SO I HOPE NO ONE HERE CAN SAY MY

CUSTOMER IS NOT ON FB

But you cannot reach to everyone on Facebook

Facebook bought a new algorithm by the name: Edgerank.

Facebook Group vs Facebook Page: Which One Should You Use?

Whether to start a Facebook Page or a Facebook Group depends on what you’re trying to achieve.

● Do you want to use Facebook to make announcements and updates about your organization?

● Do you want to primarily produce your own content and post updates?

● Do you want to establish an official, public presence for your organization?

If so, you may want to start a Facebook Page.

● Do you have a community who is yearning for a place to connect with each other, to have discussions with each other?

● Do you want your facebook to be mostly populated by member content?

● Do you want to establish a friendly image of your organization to your supporters?

If so, you may want to start a Facebook Group.

Free Tools for Facebook Marketing:

CanvaFacebook Timeline ContestLikeAlyzerBufferFacebook Ads CompassShareHeadline AnalyzerHootsuiteNetworkedBlogsPolldaddyPost PlannerPagemodoSocialoomphShortStackTabSiteEcwid

Let’s Talk About Facebook Ads!

DON’T SELL….

CREATE AWARENESS & BUILD TRUST

PEOPLE ARE ON FACEBOOK TO KILL TIME NOT TO

BUY….THATS’S FOR GOOGLE/BING

EXAMPLE….

EXAMPLE….

Client: Maths Tutoring

Industry Very Competitive

Average Transaction: $100 per month for 4 years ($4000+ service)

EXAMPLE….INSTEAD OF SELLING $4000 FB SERVICE OVER FACEBOOK

EXAMPLE….RESULT:

256 PEOPLE CAME OUT OF 364

40 STUDENTS WERE ENROLLED IN THE PROGRAM

40 * $4800 = $192,000

CAMPAIGN COST: $2100 IN ADS COST AND $1200 IN CAMPAIGN SETUP

EXAMPLE….Event CBC Covered It!!

256 PEOPLE CAME OUT OF 364

40 STUDENTS WERE ENROLLED IN THE PROGRAM

40 * $4800 = $192,000

CAMPAIGN COST: $2100 IN ADS COST AND $1200 IN CAMPAIGN SETUP

Story about Fishing

How I lost $1000 in Los CabosAnd what I learned from it

90% OF CANADIANS NOW HAVE A FACEBOOK ACCOUNT

Story about fishing:

How I lost $1000 in Los CabosAnd what I learned from it

And how $200 fishing trip in Cuba was the best one

Bonus

Goto http://rapidboostmarketing.com/googlereview

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