Instagram Advertising via Facebook
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Transcript of Instagram Advertising via Facebook
Instagram Advertising Via Facebook
Sophie Burrows
Instagram Advertising Via Facebook
Sophie Burrows
Instagram Advertising Basics
• In August, Instagram allowed more business’s to advertise on the platform
• The ads fit in to a user’s news feed
• Instagram suggest their adverts are 2.8 times more effective than other forms of online advertising
• Call to action buttons include ‘Learn More’, ‘Install Now’, ‘Sign Up’ and ‘Shop Now’
What does Instagram advertising look like?
• The same as normal posts on Instagram
• Posts can be square or landscape
• *sponsored* text in corner
• Tapping the image will take user through to landing page
https://www.facebook.com/business/help/976240832426180/
Example Instagram Advertising
How does it work through Facebook?
• Using the Power Editor
• Businesses of all sizes can create Instagram ads – but you must have a Facebook ad account
• Instagram account isn’t needed but it is recommended – if you don’t have an account, the handle will be greyed out and you can’t view or respond to comments
• Targeting options are the same as Facebook, including Custom and Look-a-Like
• Campaigns can run with Facebook and Instagram adverts
• Set ad objectives
How can I track what’s working?
• Using the Power Editor or Ads Manager on Facebook
• Campaign, Ad Set and Advert levels
• Custom columns and reports
Updates to Instagram Advertising - Blog
Best Practice
• Image size 1080 x 1080 pixels
• Video size 30mb max
• Caption limited to 300 characters
• Avoid using URL’s within the caption
• Use images relating to your brand
• Use concept driven images
• Make sure images are well crafted
• Not too much text within the image
Can I do it?
Instagram advertising is not currently available to everyone – but they are updating their preferences again in October and will be available more widely
Learn more
SOPHIE BURROWS
Digital Clarity
www.digital-clarity.com