Insights to MVP/ Design SprintsS I N G A P O R E D E S I G N W E E K

M A R C H 2 017

Who am I?

• Founder and Principal, Heist

• Delhi, London, HK, Shanghai, Singapore

• Fascinated by people, places, cultures and coffee

• Collective, Future of Work

• @ Kaja_Baja

© HEIST, 2017

Heist/ Design Collective

© HEIST, 2017

Design Thinking Overload

© HEIST, 2017

“Removing thinking from design is like removing oxygen from air. Design IS thinking–thinking given form”

- Dan Saffer

© HEIST, 2017

© HEIST, 2017

What’s Ethnography, Anyway?

What is Ethnography, Anyway?

• Roots in Anthropology, design research foundation

• People, behaviors, cultural norms, beliefs

• (Pre Pre) User Research

• Provides the context to learnings

• Understand the drivers behind decisions, choices and habits

© HEIST, 2017

Great, but there’s no time or budget - it’s a sprint!

© HEIST, 2017

Morning Walks

© HEIST, 2017

Or a bike ride

© HEIST, 2017Taxis & Tuk Tuks

© HEIST, 2017

Try the local dishes

© HEIST, 2017

Big Meals, Big Groups

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Coffee is always a good idea

© HEIST, 2017

Graffiti and pop culture

© HEIST, 2017

Music

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Festivals & Rituals

© HEIST, 2017

How people pray

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And how they play!

Hang with some old folks

© HEIST, 2017Or make the most of your wait

Design Sprints 101

© HEIST, 2017

Before you start…

• Pick a challenge

• Agree to say YES… and

• Be willing to support each other

• Practice active listening

© HEIST, 2017

Challenges.. Or pick your own

• Tackling anxiety and depression amongst youth

• Building creativity into education

• Helping hawkers pass on their legacy

• Encouraging public transportation

• Better playgrounds for kids (and adults?)

© HEIST, 2017

Stage1/ UNDERSTAND

Step1/ Environment

• Define the problem

• User needs/ insights

• Business perspective

• Tech capabilities and challenges

• Stakeholder perspectives

© HEIST, 2017

Step 2/ How Might We?

• Start listing your insights

• Quick clusters to define opportunity areas

• Take those challenges and turn them around

• OK to start generating ideas

© HEIST, 2017

Stage 2/ DEFINE

Clarity and Brevity

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• Design Principles

• 3 words

• Elevator Pitch

• First Tweet

Stage 3/ DIVERGE

Start Sketching

© HEIST, 2017

• Sketch 8 ideas in 5 minutes

• Sketch 1 idea in 5 minutes

• Sketch 1 storyboard in 5 min

Sushi Train

• 1 min, sketch or write your idea

• Pass it to the person on your right

• Build on the idea given to you by the person on your left

• Complete the circuit, 5-6 ideas per team

© HEIST, 2017

Stage 4/ DECIDE

Vote & Prioritize

© HEIST, 2017

• Sticky dots in silence/zen voting

• Cluster winning ideas

• Quick prioritization (Tech Feasibility x Business Viability)

Stage 5/ PROTOTYPE

Rapid Prototyping

© HEIST, 2017

• Paper prototypes, test, reiterate

• 3 screens, test, reiterate

• Clickable prototypes, test, refine

Stage 6/ VALIDATE

Back to the Start

© HEIST, 2017

• User Testing

• Natural Environment, not labs

• Conversations, not just screens

• Don’t be afraid to co-create

Thank you! Kajal@heist7.com