Inside eCommerce - MicksGarage - Vinny O'Brien - Multichannel

Post on 13-May-2015

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Creating an effective Multichannel strategy, from MIcksGarage.com Multichannel manager Vinny O'Brien

Transcript of Inside eCommerce - MicksGarage - Vinny O'Brien - Multichannel

Inside eCommerceMultichannel

www.insideecommerce.ie@insideecommerce

@micksgarage@vinnyobrien

Vinny O’Brien

@vinnyobrien@micksgarage

Multichannel – Gateway to the WorldThe ChallengeThe OpportunityHow to get startedHow we do itThe Playbook

Spoiler Alert

The gateway to the world

"in time of war as in time of peace, by every vessel of commerce or of war, without distinction of flag."

The Challenge

The Challenge

7

“It is no longer about channels; it is about the customer life cycle across everywhere we touch them.”

Customer feedback is central to everything that makes marketplaces tick. When Amazon or eBay make a change, we listen.

The Challenge

The Journey

• Probably best not to start here

The Journey

What they Offer

The Reality

What Works?

OUR

Global Play

113 Countries

5 currencies

5 Languages

Multi Lingual Storefront

Direct API Compatibility

Strategic Relationship

Our Platforms

Me on market research

Me !!

The Canary in the Mines

The Confession Box

The Confession Box

The Confession Box

The Thinning Hairline Playbook

When can I start

Questions

@vinnyobrien@micksgarage