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3 stories

2 keys

1 formula

and a hypothesis

STORY # 1

THE MANN GULCH FIRE

MISSOULASMOKEJUMPERS

REVERSAL OF FORTUNE

WALL OF FLAME50 FT HIGH

300 FT DEEP

FLASH OF GENIUS

SAFETY

KEY # 1

CRISIS IS THE CRUCIBLE OF

INSIGHT

Freedom’s just another word for

nothin’ left to lose

FREEDOM

Man is born free, but everywhere he is in

chains

Routinized work produces efficient and predictable outcomes

What happens when things

become unpredictable?

How likely is it that people will not panic in such circumstances?

STORY # 2

PILOTS

1983AC143The Gimli Glider

2009US1549

How did this happen?

Why didn’t Sully panic?

“The training provides pilots with important technical skills -- they can practice flying

crippled planes -- but it also teaches them something more important: how to draw on

an optimal blend of reason and emotion. They learn how to ignore their fear when fear isn't useful and how to make quick,

complicated decisions in the most fraught situations.”

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“Flight crews don't panic because they've

practiced staying calm.”

Conscious,Yet Unconscious

4 stages of competence

Unconscious Incompetence

Conscious Incompetence

Conscious Competence

Unconscious Competence

SKILLS

What lies beyond Unconscious Competence?

MASTERY

How do you master

strategy?

“ The Master leads by emptying people's minds and filling their

cores, by weakening their ambition and toughening their resolve. He helps people lose

everything they know, everything they desire, and creates

confusion in those who think that they know.”

Lao Tzu

DEVOTION

I want a girl with uninterrupted prosperityWho uses a machete to cut through red tape

With fingernails that shine like justiceAnd a voice that is dark like tinted glass

She is fast, thorough, and sharp as a tackShe’s touring the facility and picking up slack

Tennis drills are repetitive and

relentless. They teach the body to think, so

the mind can do strategy.

Tai Chi combines discreet movements

and a flowing sequence that

shapes the tranquil mind.

There is nothing secret about yoga. The poses are well established across

many styles. But it is a bottomless

practice

These practices are cognitive models for developing a prepared mind

FORMULA

flow+repertoire=insight

KEY # 2

Innovation favors the prepared mind

Where do you do your best thinking?

“How come I am most creative when I am listening to angry

music”?

What do warm showers & Black

Flag have in common

They help us let go

What can you learn from letting

go?

You can learn how to know what’s next

Context

STORY # 3

PARKOUR

The idea was to pick what was best from every martial art ad create a brand new one...which is free.

Parkour trains the body to know

what’s next

INNOVATION

Ceci n’est pas un innovation

Ceci n’est pas un innovation

Ceci n’est pas un innovateur

WHAT IS INNOVATION?

Innovation is the design of future value

Larry says we can develop a science of

innovation

Saul says we need a platform for

experimentation

Guy says, innovation is about getting better

reality

How do we design better realities?

HYPOTHESIS

Devotion can make you free

INNOVATIONPARKOUR

A DISCIPLINEFOR INNOVATION

MASTERY

UNFINISHEDBUSINESSIS OPEN

A MANHATTAN PROJECT

FOR BUSINESS

THEUNFINISHED

KERNEL

AN OPENARCHITECTURE

FORCAPABILITY

VISUALIZATION

TRANSPARENT &RIDICULOUSLY EASY

TO SHARE

Teaching without words, performing

without actions: that is the Master’s way

PRACTICE SEEING

COLLABORATION

Networked Social

Production

If you do not trust the people, you make

them untrustworthy

PRACTICE TRUST

PARTICIPATION

Markets areconversations

True mastery can be gained only by letting things go their own

way

PRACTICE OPENNESS

INNOVATION

Innovation is designing for emergence.

The world is formed from the void, like utensils from a block of wood.

The Master knows the utensils,yet keeps to the block:

thus she can use all things.

PRACTICE FREEDOM

STRATEGY:DESIGN OF VALUE

TheFuture is Unfinished

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michael@torchpartnership.com

matthew@normativedesign.com